Prime Icons Set

PrimeLash Mascara + Color Changing Foundation + Foundation Brush

Prime Perfection Bundle

Color Changing Foundation + PrimeLash Mascara + PrimeEyes Glide Eyeliner + PrimeSkin Fo...

Prime Prometics Makeup Bag

Prime Purse

Limited edition. 5 full sized best-sellers.

Prime Velvet Beauty & Gift Bag

A soft, elegant drawstring bag that keeps your beauty staples organized. Perfect for gifting, travel, or storing your everyday essentials in style.

PrimeBrow Growth Serum

Designed to bless mature women with long, dense eyebrow hair. First result in 2-3 weeks of regular use.

PrimeBrow Pencil

Effortless brow confidence. Ultra-fine tipped pencil perfectly mimics natural eyebrow hair for a polished look. Five shades. Two for grays.

PrimeBrow Pencil + PrimeLash Mascara

PrimeBrow Pencil + PrimeLash Mascara

PrimeBrow Tinted Gel

Add fullness to brows, cover grays, set and align for the day. One product does it all.

PrimeEyes Brightener and PrimeBrow Pencil

PrimeEyes Brightener, and PrimeBrow Pencil.

PrimeEyes Eye Brightener

Eyeshadow that works for women over 50. Illuminating, lifting, radiant - a shimmery wash of color for fresh, awake eyes.

PrimeEyes Eyeshadow Matte

12-hr stay buttery mattes that glide without tugging. Crease-proof. Hypoallergenic.

PrimeEyes Glide *New* Bundle

PrimeEyes Glide in Mocha (cocoa), Copper (rose-gold) & Golden (bronze luxury). 10% OFF.

PrimeEyes Glide + PrimeEyes Hydrate Bundle

What's better than lifted, defined mature eyes? The allure of PrimeEyes Glide with the ...

PrimeEyes Glide Eyeliner

Water-resistant and smudge-proof eyeliner. Lift, define, frame your wise eyes with velvety, deep color.

PrimeEyes Hydrate

Rich, non-greasy, luxurious eye cream infused with 5 essential peptides

PrimeEyes Hydrate and PrimeSkin Beauty Water

PrimeEyes Hydrate + PrimeSkin Beauty Water

PrimeEyes Liquid Eyeliner

Zero skipping. Vibrant, crack-free strokes. Water-resistant liquid eyeliner that lasts the day on mature lids.

PrimeEyes Liquid Eyeliner and PrimeEyes Glide

PrimeEyes Liquid Eyeliner and PrimeEyes Glide Eyeliner

PrimeHair Lush N' Thick Shampoo

Sulfate-free and paraben-free, this hydrating, lightweight formula thoroughly cleanses your sensitive scalp without leaving your hair a frizzy, dry mess.