Spring Colors

A soft, pastel pink background with floating, blurred flower petals and a gentle, dreamy light effect, creating a calm and romantic atmosphere.

Happy Spring - to your makeup bag. Prime’s 2025 Spring Shades.

Our best spring hues & products - hand-picked by Prime’s beauty editors.

  1. Peachy, brick hue for cheeks, lips and face.

  2. True soft-mauve with hidden pearl. Illuminating eye tint.

    A solid, light beige background with no visible objects, patterns, or text.
    Champagne
    Champagne New
    Satin Bronze New
    Violeta
    Vanilla (Matte)
    True Neutral (Satin Matte)
    Vintage Mauve (Matte)
    Timeless Taupe (Matte)
    Toffee (Matte)
    Cocoa Noir (Matte)
    Espresso (Satin Matte)
    Emerald (Satin Matte) New
  3. Sophisticated deep green for natural liner definition.

    A solid dark green square with no visible patterns, objects, or text.
    Emerald
    Emerald
    Deep Burgundy New
  4. Sapphire bellied , uber-natural mascara for the whisper of adventure.

    A solid, flat color image featuring a medium-dark shade of blue with no patterns, textures, objects, or text visible.
    Navy blue
    Navy blue
    Smoky
    Emerald
    Deep Burgundy New
  5. Spring fruit salad, with a generous dollop of nourishing cream. Versatile Cerise.

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How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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