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October was spooky… Not just ‘cause of Halloween… Because of how (scary) good the give and take got in our community.
Our queens raised $55,000 for a renowned breast cancer foundation.
And we thanked them with all the smoke & mirror glam secrets professionals charge big bucks for, and Hollywood A-listers deny ever trying!
Celebrities can be wily.
Especially when it comes to their allure.
You hear them quip -- “I don’t do that darling, you can get my face scanned.”
But they are humans. And often, they’ll let something actually useful slip.
Our team read, watched, and went through decades of celeb interviews. And zeroed in on 12 beauty recommendations bigwigs like Salma Hayek, Jennifer Lopez, and Viola Davis swear by.
Was it worth the hours spent?
12 tips to transform the way your skin holds up against aging!!
Swipe the Secrets >>
Don’t sleep on the potential of your brows.
Science has spoken.
Full, fluffy, neat brows = a more youthful, framed visage.
In short, brows demand attention. And they give back just as much.
That’s why we teamed up with several aestheticians to create this deep dive piece.
All about how women over 50 can manage brow maintenance.
Trimming & grooming
Shape and tint
If you’ve over plucked your brows, or they look like unkempt caterpillars, or if you’ve lost your brows to medicine or disease - you can’t afford to miss out on this read.
Bookmark This Guide >>
The very mention of contouring dampens your make-up ardor.
Yet no one talks about contouring for mature queens.
Women who actually need that interplay of shade & light to bring tautness to skin, and sharpness to features.
Cause contouring can be unforgiving. And contour sticks - cream and powder - need a lot of practice to master.
Don’t even get us started on the ashy, awful neutral shades that are supposed to cater to mature undertones.
Well - despair no more.
Here is a step-by-step breakdown of contouring -- tailored to the needs and challenges of women over 50.
Look Your Best Self >>
The shelves were colder though.
These best-sellers (simply) flew their way to being sold out.
Freshly re-stocked for your convenience.
With the nip in the air, our community shared that PrimeWands are the perfect way to add both a hint of color to their faces, and to deeply nourish their parched skin.
Kids would go trick or treating - Grandmas were comfortable helping them draw on bat wings!
Ophthalmologist tested water resistant eyeliner. Lush payoff, jewel toned finish.
Big gals need a big pout.
We saw a resurgence in the popularity of our juicy PrimeLip Gloss.
Intensely nourishing, with the right hint of glimmer to add to your lip volume.
Forget fillers - fill your kart with this cult favorite.