MAGIC WAND FOR NATURAL, EFFECTIVE MATURE CONTOURING: DO IT WITH VERSATILE PRIMEWANDS.

Remember this?

This is where the shade & light drama began.

That moment in time when contouring leapt from the boudoir of stage and silver screen personalities to join the daily make-up routine of women around the world.

Today “contouring” is non-negotiable.

But once you hit the 5-0 milestone, contouring can start to shimmer elusive again.

A whole host of challenges come to the forefront. And mature queens don’t really have the tools or the info they need to get around the problems.

This blog will rectify that!

First & Foremost -- If They Say “You Don’t Need to Contour” -- It IS a Case of Grapes Are Sour.

Putting the debate to rest, inviting research to the podium.

According to the Journal of Cosmetic Dermatology, contouring, when done right, can enhance the natural structures of the face, making one appear more youthful and radiant.

There are other compelling reasons for mature women to make the effort:

Highlighting Strengths: According to a study in the journal Perception, eyebrows play a crucial role in facial recognition. They're more important than the eyes when it comes to identifying faces. Talk about power brows!
Creating Depth: It adds dimension to the face, ensuring it doesn't appear flat or washed out. Which is always a problem, especially when pigment starts to fade.
Lifting and Defining: As we age, our facial structures can soften. Contouring brings a subtle lift.
Enhancing Natural Beauty: It's not about changing, but enhancing what you already possess. This sentiment of minimalism makes contouring a natural fit for women over 50.

Don’t Go For Just Any Contour. There is One Checking All the Boxes.

Contouring, while magical, isn't without its challenges, especially for women over 50.

Harsh colors can make the face appear aged, while depositing too much pigment can lead to a stark contrast that's anything but natural.

And let's not even talk about blending – a task that can sometimes feel Herculean, leading many to wipe it all off and start afresh. Add to this the natural hand tremors some of us develop with age, and expert contouring can often seem like a distant dream.

Thankfully though, there is a solution.

After using & discarding dozens of contouring products, we’ve nailed the unique combination of qualities needed in the perfect contour stick for mature women.

Creamy: A creamy texture ensures the product glides on smoothly, without tugging at sensitive skin.
Buildable: Starting sheer allows you to build up the intensity, ensuring you have control over the final look.
Dewy: A dewy finish ensures the contour doesn't look harsh or overly matte - instead giving a natural, youthful glow.
Blendable: The ability to blend, even with fingers, is crucial. Disjointed contour lines? They're not our style.

Last but not the least, not every queen needs to use ashy neutral browns to contour. As the undertone changes, the perfect contour shade also transforms.

Fairer women can contour with buildable rose pink, or berry hues. Olive skinned beauties can rock corals (with orange undertones). Dark complexioned darlings can play nice with cinnamon. Or warm honey.

The trick is to have a color that complements your natural palette. Not overwhelm it.

Especially if you want to artfully and gracefully put your features on a flattering display. Not “cut a you know what” with your cheekbones! ;)