Candy canes….
Licorice straps….
Mars bars…
October has swooshed past, dropping sweet memories... As we head into November & December - the territory of festive celebrations - we want to share precious moments from the months gone by.
Content & launches that grabbed millions of eyeballs & re-scripted the beauty story for queens like you!
We don’t like to bring you cliches in fluff “tips” articles.
This read tackles important issues like:
The emotional toll of hair loss
Specific changes ravaging hair, post menopause
The role played by hair microbiome (bet you didn’t know about this!)
At-home care tips for longer, more lustrous hair that can earn the right to hold your crown.
💎 Prime Gem: Be informed. Shop the PrimeHair Lush N’ Thick shampoo for frizz-free bounce, healthy locks, and lasting strand thickness and growth. Restore your hairline. Baby hair fuzz was never this welcome.
They say time is inexorable.
It never slows down the beat of its drum!
Well, for queens who learn to dance to this rhythm and educate themselves, the temptation to “turn back the clock” fades.
Here’s the deal. Dermis dehydration.
Make it better and half your battle’s won.
In this carefully put together blog, we:
Talk about why serums are potent (and their potential downsides)
Identify irritants inflaming sensitive, mature skin
Also introduce you to 9 actives that not only deeply hydrate the dermis, but do so by adding water to your skin (instead of simply absorbing it from other layers!)
💎 Prime Gem: Queens in March couldn’t shop our advice come to life right away. But you don’t need to wait .. not even a second. Grab our aloe-drenched, hyaluronic acid blessed PrimeSkin Magic Repair Serum.
Brow babysitting’s a real pain.
Most lovelies over 50 are well aware.
You need to tame the wiry shoots, coarse yet thinning.
You need to navigate the tricky brow-verse of products -- gels, tints, pencils, powders, brow mascaras… And don’t even get us started about microblading. The only thing micro - is in the name. It hurts a lot, costs a lot.
If you want an easier time, you have to stick to a brow routine that you take to bed, and integrate into your life.
This read is all about grassroots brow care.
We’ve covered the current brow trends (and what can be adapted to silver make-up)
Popular brow shapes for mature faces
Different types of brow products, and the ONE -- for you.
💎 Prime Gem: Real hair-like strokes from lazy pencil lines? Yes! When you add a PrimeBrow Pencil to your make-up, you get rid of dozens of useless products that take up space, waste money, and keep you thinking, “Maybe it’s me!!”. It’s not. Play with our pencil, watch how framed, fabulous, and complimented you get!
We had the privilege of covering Susan Luke Evans this year.
Imagine the essence of adventuring with a graceful face and an eloquent way of expressing itself.
That’s Susan!
The queen took time out to talk about why discovering & using Prime Prometics has been akin to a series of miracles. Serendipity at its best.
Susan still tries new things. Has a public-facing career.
In fact, her story gave us the motivation we needed to launch two products (two for TuTu) we’d been finessing for well over a year.
A brightening eye tint made to lift droopy, hooded lids.
PrimeEyes Glide in a trio of non-matte finishes.
Yup.. there’s advice pushing queens to make themselves at home in beige and black boxes… !
Susan would never accept that.
And so … we didn’t either.
We risked the releases. And they were a home run.
A dab & eyes go ta-da. This is high fashion for your peepers. Instantly brightens your gaze.
Lifts and opens your eyes.
Dress up in warmer clothes, sip hot cocoa, watch the trees carpet the world in reds, golds, and pumpkin.
These three Glide eyeliners lend intrigue, definition, and gravitas to your eyes… in new & exciting shades.
A dab & eyes go ta-da. This is high fashion for your peepers. Instantly brightens your gaze.
Lifts and opens your eyes.
Dress up in warmer clothes, sip hot cocoa, watch the trees carpet the world in reds, golds, and pumpkin.
These three Glide eyeliners lend intrigue, definition, and gravitas to your eyes… in new & exciting shades.
We donated 1M USD of Prime products to chemo warriors with The National Breast Cancer Foundation. .
We used every penny from purchases made till 14th October to further support cancer survivors.
At no extra cost to you!
We donated 1M USD of Prime products to chemo warriors with The National Breast Cancer Foundation. .
We used every penny from purchases made till 14th October to further support cancer survivors.
At no extra cost to you!
