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Released in 2025.

Loved by Our Queens. 

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    PrimeEyes Eye Brightener
    (4.9)

    True soft-mauve with hidden pearl. Illuminating eye tint.

    $28
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    PrimeEyes Eye Brightener
    (4.9)

    Muted greige-taupe with a pearlescent sheen. Luminous eye tint.

    $28
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    PrimeBrow Pencil
    (4.9)

    Effortless brow confidence. Ultra-fine tipped pencil perfectly mimics natural eyebrow hair for a polished look.

    $28
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    PrimeEyes Glide Eyeliner
    (4.9)

    Water-resistant and smudge-proof eyeliner. Lift, define, frame your wise eyes with velvety, deep color.

    $28
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    PrimeLash Mascara
    (4.9)
    14 000+, 5* ratings. Pro-age best-seller separates & elongates short lashes. Healing formula for 3x lash thickening. All-natural. Lush lashes like never before.
    $28
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    PrimeSkin CC+ Cream
    (4.9)

    Water-resistant and smudge-proof eyeliner. Lift, define, frame your wise eyes with velvety, deep color.

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    Ivory
    Ivory New
    Medium
    Golden Medium New
    Tan
    Tan Rich New
    Rich
    $46
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    PrimeSkin Foundation Brush
    (4.9)
    The over-50 brush you’ve always wanted. With ultra-soft vegan bristles for seamless blendability.
    $35

Why Shop Prime?

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Cruelty Free

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Supports Chemo Warriors 

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30-Night Money Back

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Priority Shipping

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Hypoallergenic

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ph Balanced

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Cosmetics with Heart

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.