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If you have ultra sensitive eyes that water at the mere mention of a mascara wand, you know the pain.
Nothing else comes close.
Remember the FRIENDS episode where everyone tackled Rachael to the ground, and gave her eye drops?
That could be you!!
But as the years go by, sensitive eyes are the difference between rocking a full set of lush lashes and feeling good, or hiding behind dark glasses ‘cause you dislike your bare eyes.
That’s a compromise we can’t allow.
We compiled a list of 5 tips to turn your eye looks around.
Following them you’ll invest in the right (hypoallergenic) mascara, and use it in a way that respects your wise eyes.
Bold, subtle, girly, chic -- you should be spoilt for choice, not lamenting over spoiled, streaky mascara.
Celebrate Your Sensitive Eyes >>
We noticed something downright extraordinary!
Women over 50 were using the power of PrimeBrow Complete and its million dollar serum to grow hair on their head.
We knew our products worked. We may have underestimated how well.
So in March - we celebrated your ability to grow brows (and hair) - like your 20s.
We shared an amazing video from our ambassador Lisa that focused on taming the vibrancy of the pigment, and sealing the goodness in with the serum.
If you have a PrimeBrow Complete wand, ace your defined, framed brow look like a pro.
If you don’t have a PrimeBrow Complete wand, what are you doing? Youthful brows are one swipe away.
Celebrate Your Brows >>
Trends cater to the anxious.
But they are so much fun, right?
When you know the eternal secret that healthy is beautiful, you can join the trends train, and have a go at looking your TikTok best.
The problem is, most trends are meant for teenagers.
So we celebrated the girl in you and adapted the semi-Goth, the glazed donut, and the heavy blush to vibe with your grace.
Go… dress up in something new & fresh.
Celebrate Your Whims >>
For the first time ever, we put a brand spanking new product on pre-launch.
Meet PrimeWand Nude.
Fresh rosy pink hue with all the multi-tasking benefits of PrimeWand Pigment.
Create pink fantasies you thought you were “too old for”!
Perfect for redheads, porcelain skin, olive complexion, and every gorgeous woman who wants to have a good time.
CHECK PRE-LAUNCH AVAILABILITY
We donated $174,300 worth of Prime Prometics products to The National Breast Cancer Foundation Inc.
These healing, natural cosmetics will find their way into HOPE Kits - thoughtfully curated packages with items that add joy to the lives of chemo warriors.
And you my queen made this moment possible.
Equipping charities that help breast cancer survivors live with dignity.
SALUTE WOMEN ON FRONTLINES
Expanding our drive to support women on the medical frontline.
Investing in bodies that print accurate information to educate mature women.
Choosing the best talent in R&D to design cosmetics that use science to heal.