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    Our bestsellers:

    PrimeLash Mascara
    PrimeLash Mascara

    $28

    6,859 Reviews
    • Black
    • Dark brown
    • Navy blue
    PrimeLash Growth Serum
    PrimeLash Growth Serum

    $41

    234 Reviews
    PrimeLash Bundle
    PrimeLash Bundle

    $62

    310 Reviews
    • Black
    • Brown
    • Blue
    PrimeBrow Complete
    PrimeBrow Complete

    $44

    197 Reviews
    • Taupe
    • Deep brown
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    THIS WOMEN’S HISTORY MONTH, HERE’S WHAT WE CELEBRATED.

    THIS WOMEN’S HISTORY MONTH, HERE’S WHAT WE CELEBRATED.

    Mascara Magic, Without the Mayhem.

    Mascara Magic, Without the Mayhem.

    If you have ultra sensitive eyes that water at the mere mention of a mascara wand, you know the pain.


    Nothing else comes close.


    Remember the FRIENDS episode where everyone tackled Rachael to the ground, and gave her eye drops?


    That could be you!!


    But as the years go by, sensitive eyes are the difference between rocking a full set of lush lashes and feeling good, or hiding behind dark glasses ‘cause you dislike your bare eyes.


    That’s a compromise we can’t allow.


    We compiled a list of 5 tips to turn your eye looks around.


    Following them you’ll invest in the right (hypoallergenic) mascara, and use it in a way that respects your wise eyes.


    Bold, subtle, girly, chic -- you should be spoilt for choice, not lamenting over spoiled, streaky mascara.


    Celebrate Your Sensitive Eyes >>

    Best Discounts of 2022

    If you have ultra sensitive eyes that water at the mere mention of a mascara wand, you know the pain.


    Nothing else comes close.


    Remember the FRIENDS episode where everyone tackled Rachael to the ground, and gave her eye drops?


    That could be you!!


    But as the years go by, sensitive eyes are the difference between rocking a full set of lush lashes and feeling good, or hiding behind dark glasses ‘cause you dislike your bare eyes.


    That’s a compromise we can’t allow.


    We compiled a list of 5 tips to turn your eye looks around.


    Following them you’ll invest in the right (hypoallergenic) mascara, and use it in a way that respects your wise eyes.


    Bold, subtle, girly, chic -- you should be spoilt for choice, not lamenting over spoiled, streaky mascara.


    Celebrate Your Sensitive Eyes >>

    Best Discounts of 2022

    Brows That Bow To Your Will.

    Brows That Bow To Your Will.

    How to Remove Mascara When You’re Over 50

    We noticed something downright extraordinary!


    Women over 50 were using the power of PrimeBrow Complete and its million dollar serum to grow hair on their head.


    We knew our products worked. We may have underestimated how well.


    So in March - we celebrated your ability to grow brows (and hair) - like your 20s.


    We shared an amazing video from our ambassador Lisa that focused on taming the vibrancy of the pigment, and sealing the goodness in with the serum.


    If you have a PrimeBrow Complete wand, ace your defined, framed brow look like a pro.


    If you don’t have a PrimeBrow Complete wand, what are you doing? Youthful brows are one swipe away.


    Celebrate Your Brows >>

    How to Remove Mascara When You’re Over 50

    We noticed something downright extraordinary!


    Women over 50 were using the power of PrimeBrow Complete and its million dollar serum to grow hair on their head.


    We knew our products worked. We may have underestimated how well.


    So in March - we celebrated your ability to grow brows (and hair) - like your 20s.


    We shared an amazing video from our ambassador Lisa that focused on taming the vibrancy of the pigment, and sealing the goodness in with the serum.


    If you have a PrimeBrow Complete wand, ace your defined, framed brow look like a pro.


    If you don’t have a PrimeBrow Complete wand, what are you doing? Youthful brows are one swipe away.


    Celebrate Your Brows >>

    From TikTok to Top Notch… Viral, 50-Friendly Trends.

    From TikTok to Top Notch… Viral, 50-Friendly Trends.

    Trends cater to the anxious.


    But they are so much fun, right?


    When you know the eternal secret that healthy is beautiful, you can join the trends train, and have a go at looking your TikTok best.


    The problem is, most trends are meant for teenagers.


    So we celebrated the girl in you and adapted the semi-Goth, the glazed donut, and the heavy blush to vibe with your grace.


    Go… dress up in something new & fresh.


    Celebrate Your Whims >>

    Best Discounts of 2022

    Trends cater to the anxious.


    But they are so much fun, right?


    When you know the eternal secret that healthy is beautiful, you can join the trends train, and have a go at looking your TikTok best.


    The problem is, most trends are meant for teenagers.


    So we celebrated the girl in you and adapted the semi-Goth, the glazed donut, and the heavy blush to vibe with your grace.


    Go… dress up in something new & fresh.


    Celebrate Your Whims >>

    Best Discounts of 2022

    We Celebrated Your Fun, Flirty Side.

    We Celebrated Your Fun, Flirty Side.

    For the first time ever, we put a brand spanking new product on pre-launch.


    Meet PrimeWand Nude.


    Fresh rosy pink hue with all the multi-tasking benefits of PrimeWand Pigment.


    Create pink fantasies you thought you were “too old for”!


    Perfect for redheads, porcelain skin, olive complexion, and every gorgeous woman who wants to have a good time.


    CHECK PRE-LAUNCH AVAILABILITY

    For the first time ever, we put a brand spanking new product on pre-launch.


    Meet PrimeWand Nude.


    Fresh rosy pink hue with all the multi-tasking benefits of PrimeWand Pigment.


    Create pink fantasies you thought you were “too old for”!


    Perfect for redheads, porcelain skin, olive complexion, and every gorgeous woman who wants to have a good time.


    CHECK PRE-LAUNCH AVAILABILITY

    We Also Celebrated the Strength of Women.

    We Also Celebrated the Strength of Women.

    We donated $174,300 worth of Prime Prometics products to The National Breast Cancer Foundation Inc.


    These healing, natural cosmetics will find their way into HOPE Kits - thoughtfully curated packages with items that add joy to the lives of chemo warriors.


    And you my queen made this moment possible.

    We donated $174,300 worth of Prime Prometics products to The National Breast Cancer Foundation Inc.


    These healing, natural cosmetics will find their way into HOPE Kits - thoughtfully curated packages with items that add joy to the lives of chemo warriors.


    And you my queen made this moment possible.

    SPREAD MORE GOOD. SHOP PRO-AGE RANGE
    SPREAD MORE GOOD. SHOP PRO-AGE RANGE

    How Your Purchase Helps Us Give Back

    FIGHT CANCER


    Equipping charities that help breast cancer survivors live with dignity.


    SALUTE WOMEN ON FRONTLINES

    Expanding our drive to support women on the medical frontline.

    STOP MISINFORMATION


    Investing in bodies that print accurate information to educate mature women.

    COMMISSION RESEARCH


    Choosing the best talent in R&D to design cosmetics that use science to heal.

    Image 22879759466519

    About our store

    We help mature women feel pretty and confident again! Same as in their 20's. Beauty is ageless!

    Having questions?

    Please reach out to us at info@primeprometics.com

    We will serve help you within 24 hours!

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    • Mascara for Mature Women
    • Pro-Age Eyelash Serum
    • Eyebrow Growth Serum
    • Pro-Age Eye & Brows Makeup Set
    • How to Speed Up Metabolism After 50
    • How to Care for Lashes Over 50
    • How to Care for Lips Over 50
    • Choosing the Right Blush After 50

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