Summer is at its absolute hottest. And our dedication to the pro-age mission is at its peak. We are growing, queens. Touching highs we never thought possible. And this also tells a story that not many can hear.
Women over 50 take immense pride in their appearance and they want tools that support this quest - on their own terms. No one can bully them into chasing youth again. Youthful and full of life - yes. Despairing over wrinkles -- NEVER.
We celebrated our 4th birthday in style.
And by that, no, we don’t mean champagne, chocolate truffles, and trip to Paris. We mean we gave away free products to Queens who recorded a video wishing us a happy birthday (one lucky winner got a massive hamper, too!). Plus, we had a fantastic sale for all products related to your gorgeous eyes.
Why are we giving you products and discounts on our birthday?
The answer should be obvious—without you, there wouldn't be a birthday. It’s thanks to you we exist and keep thriving! Just like we hope our products will help you thrive.
Check out our lovely Queens wishing us happy birthday.
007 did it perfectly. But when done by a woman, it comes with a whole other level of sass!
Did you know that research has shown that eyebrows communicate emotion and also help us recognize a face? Without your brows, people can’t place you. Shocking. But true.
Brows may be two strips of hair … but once you start losing them, their impact of how your features sit and balance each other out for pleasant symmetry becomes very apparent.
We slaved over this article -- including not just ways to groom brows post-50, but also how you can buy the right products to create a naturally full look -- complete with hair strands. Effortlessly.
Looking gorgeous and owning the world at 79 isn’t impossible. In fact, it’s very possible!
Our own Silver Queen, Susan Luke Evans, was a preacher's kid, traveling rural America. From there, she went on to become the CEO of a technical services support company, then ditched that to be her own boss, teaching leadership skills to clients around the globe.
At 79, she’s still working. And selling books.
Her spirit is indomitable. Because she believes every day can be the best day of her life.
Susan has spilled all the tea in this blog. Not just the beauty routine that keeps her public-face-ready… But also the mindset shifts and reframes that you can adopt today to add more zest and excitement back to your days.
The best is yet to come… the best is yet to come.
PRIMESKIN MAGIC REPAIR SERUM
Worship the sun? Add the antioxidative and photoprotective properties of this dewy serum to your skincare routine.
PRIMELASH
MASCARA
Bye bye flat, limp, thinning hair… Hello volumized, soft, repaired locks. Shampoo & conditioner duo that delivers.
PRIMEEYES
BRIGHTENER
Why so sad? Your eyes should sparkle with joy! A satiny eye tint for instant definition, lift, and glam.
PRIMESKIN MAGIC REPAIR SERUM
Worship the sun? Add the antioxidative and photoprotective properties of this dewy serum to your skincare routine.
PRIMELASH
MASCARA
3x length and lift in a single coat. The nourishing hypoallergenic tubing mascara - for women over 50.
PRIMEEYES EYE BRIGHTENER
Why so sad? Your eyes should sparkle with joy! A satiny eye tint for instant definition, lift, and glam.
