Fall Look 2025

A soft, pastel pink background with floating, blurred flower petals and a gentle, dreamy light effect, creating a calm and romantic atmosphere.

Autumn Glow, Effortless Elegance

Warm up your routine with special shades that flatter over-50 skin & eyes… easy, breathable, and endlessly compliment-worthy.

  1. Prime Prometics Color Changing Foundation bottle: Flawless Natural Finish that matches fair to medium skin tones
    Color Changing Foundation
    (5.0)

    Adjusts to your unique mature complexion. 

  2. A metallic rose gold makeup crayon with a blue and white patterned tube labeled Prime Prometics, standing upright on a white background.
    PrimeEyes Brightener Stardust 
    (4.9)

    Champagne eye lift. Instant glam.

    A solid, light beige background with no visible objects, patterns, or text.
    Champagne
    Champagne New
    Stardust
    Satin Bronze New
    Vanilla (Matte)
    True Neutral (Satin Matte)
    Vintage Mauve (Matte)
    Timeless Taupe (Matte)
    Toffee (Matte)
    Cocoa Noir (Matte)
    Espresso (Satin Matte)
    Emerald (Satin Matte) New
  3. A retractable eyebrow pencil with a light blue casing labeled prime, featuring a brown tip and a small detachable spoolie brush with a clear cap next to it, all set against a white background.
    PrimeEyes Glide Eyeliner Golden
    (4.9)

    Soft gold line. Shapes & defines. 

    A soft gradient background featuring warm brown and golden tones blending diagonally from the top right to the bottom left.
    Golden Metallic
    Golden Metallic
    Deep Burgundy New
  4. A blue tube of mascara labeled primelash stands upright with its wand applicator removed and placed beside it, showing the bristled brush. The background is white.
    PrimeLash Mascara Black
    (4.9)

    3× length. Tubing wear. No flakes.

    A person sits at a desk with a laptop, raising one hand. Speech bubbles, a paper airplane, and a clock float above, suggesting multitasking, communication, and time management while working remotely.
    Black
    Black
    Smoky
    Emerald
    Deep Burgundy New
  5. Prime Prometics PrimeBrow Pencil in Ash Brown with micro-fine tip and spoolie brush
    PrimeBrow Pencil
    (4.9)

    Mimics real brow hair in easy strokes. 

    A solid, uniform pink background with no visible patterns, objects, or text.
    Ash Brown
    Ash Brown
    Silver Queen
    Brunette
    Taupe New
    Blonde
  6. Prime Prometics PrimeWand Pigment in a wine-berry shade with twist-up stick and cap
    PrimeWand Pigment
    (4.9)

    Sheer face tint. Tap, blend, glow.

  7. Prime Prometics PrimeLip Gloss tube, a pro-age lip gloss with shimmery peach formula
    PrimeLip Gloss
    (4.9)

    Cushiony shine. Non-sticky.

Why Shop Prime?

A simple blue silhouette of a rabbit facing right, centered within a thin blue circular border on a white background.

Cruelty Free

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Supports Chemo Warriors 

A blue dollar sign is surrounded by a circular arrow, all enclosed within a blue circle, representing money or financial transactions.

30-Night Money Back

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Priority Shipping

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Hypoallergenic

A blue icon of a mortar and pestle with a leaf and berries design, enclosed in a blue circle. The image symbolizes natural or herbal medicine.

ph Balanced

Seen On followed by the logos of Vogue, Good Housekeeping, Cosmopolitan, and Today on a light background.
The words Seen On above the logos of Vogue, Good Housekeeping, Cosmopolitan, and Today, all in light blue on a white background.
Two hands gently holding a small red heart against a light blue background, symbolizing care, love, and support.

Cosmetics with Heart

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

Simple illustration of a house with a chimney, two windows, and a picket fence in front, all in blue and white with a circular blue background.

Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

Outline of two hands cupping upward with a heart shape above them, all in blue on a light blue circular background. The image conveys care, support, or giving.

Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

A blue outline icon of a computer monitor displaying a large information symbol i in the center, with a light blue circular background.

Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.