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Add an illuminating eye tint to your inner corners, hugging the tear duct. Aim for a small, compact round of luminescence on each side.
Touch the eye tint stick to the point where the upper and lower eyelids meet. Allow ambient light to sweep away shadows from hooded eyes.
Use a high quality eyebrow pencil to create a soft arch. Use the same illuminating eye tint - just under the arch, on the brow bone - for a pronounced effect.
Apply the tint on your lids too.
Chunky glitters, awkward shimmers were garish and over-the-top. They emphasized the look of lines and wrinkles. BUT…. times have changed.
Smoothen rough patches, awaken dull skin, amplify the soft luminosity of an elegant.
Satiny veil of color covers fine lines, minimizing their impact, in 20 seconds flat.
Tints reflect ambient light to erase inky shadows, banish stress-face, and create an cared-for look.
Smudge-proof, clump-free, even on hooded eyes.
Won’t weigh down already drooping lids.
Celebrate every emotion! Without touchups.
This is a common problem.
Eyes are sensitive. The area around your eyes is delicate.
And there’s a ton of misinformation when it comes to caring for eyelids, corners, and under eyes. Should you take the serum route? Or should you buy eye creams?
The debates can rage on.
Take advantage of this opportunity and bring a definitive edge to your make-up bag.
No gimmicks. No glitter.
The pure delight of erasing stress, weariness, and the dreaded droop -- in seconds!
I bought all 3 thinking that one at least would work! How wrong I was...they are all absolutely stunning. Each one just lifts the eyes and gives a wide awake look. They are so good I've stopped wearing liner and mascara for every day use. I can't believe I'm actually excited about eye shadows, but they are truly brilliant!! - Jennie P.
This product glides on, even on aging eyes. It truly makes your eyes pop…in the best possible way. - Geraldine R.
Easy to smooth over eye lids a quick win to the morning routine adding light ( but don’t worry only a beautiful uplifting glimmer … Iv always been warned to avoid glittery shadows as I got older ….this is another thing entirely !) I chose nebula and it gives that casual but ‘done’ look and wakens up droopy lids ! Love it - will order again ! Thank you. - Bridget D.
PrimeEyes Brightener works where dozens fail. This beginner-friendly, buildable, almost mistake-proof product delivers on its claims.
Has a precise point to deposit pigment exactly where it is needed, even if you aren’t particularly skilled at make-up application.
The creamy base covers fine lines for a smooth canvas. Hydration from the formula awakens the skin around your eyes, eliminating dark patches & dullness.
Icing on the cake. The luminous, fine glimmer reflects light, directing it to the nooks and crannies that house droop-inducing shadows. The work’s done for you. Just show up -- claim a youthful, open vibe.
One of the many benefits of shopping Prime Prometics products.
No-questions-asked money back guarantee.
Best-in-class customer service.
Products made specifically to flatter women over 50.
A brand loved by Vogue, Cosmopolitan, and Good Housekeeping.
A portion of profits donated to support chemo warriors (at no additional cost to you!).
You get 0.1 oz / 3ml of product in each stick.
Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, CI 15850, Synthetic Wax, CI 77891, CI 77491, CI 15985, CI 77499, Synthetic Fluorphlogopite, CI 77891, Isododecane, Methylparaben, Parfum.
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Titanium Dioxide, Dimethicone, Isohexadecane, Synthetic Wax, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77891, CI 77861, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77491, CI 77019, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Mica, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, CI 77492, Simmondsia Chinensis (Jojoba) Seed Oil, CI 15850, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol
Absolutely.
The PrimeEyes Brightener illuminating eyeshadow stick is first and foremost about radiance.
The subtle light-reflecting particles meld with the creamy base.
Our product doesn’t rely on awkward, textured glitter for its sheen.
Every application will up the brilliance of the finish.
But it starts out a velvety, soft, natural wash of color that’s lusciously buildable.
Yes!
The base lays pristine.
The subtle light-reflecting particles minimize the appearance of lines & wrinkles.
You can easily build up to the intensity you wish to achieve.
Go from the barest hint of sheen to blinding.
Estrella and Stardust can also be touched to the high points of your face for all-round radiance.
Most mature queens have hooded eyes.
Our objective is to ensure a delightful experience for all women.
That’s why PrimeEyes Brightener is:
Hard to smudge. Hooded eyes often wipe shadows into oblivion. PrimeEyes Brightener lasts up to 8 hours.
Yes. PrimeEyes Brightener is 100% cruelty-free. Tested and finessed with women over 50. It is also blessedly free from phthalates, sulfates, and alcohol.
Based on tester surveys, an application of PrimeEyes Brightener can last for up to 8 hours.
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.