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AUGUST WAS FIT & CLEAN, AND FULL OF BEANS.

Sixties Can Be Sexy! Here’s How.

When you feel yourself at any age, there is no greater sense of empowerment!


In your 50s, 60s, and beyond - it is less about toned abs and bulging biceps… and more about the way in which you live in your body, occupy its space.


Do you cherish the temple that’s housed you for several decades now?


Or are you reluctant to even look at yourself in the mirror, lest there be imperfections?


We aren’t calling you out… we do the same thing, every day.


This editor’s choice read focused on low maintenance ways in which you can help your mind meet your body, and revel in the sense of taking all the right decisions for your long-term health and well-being.


10 Tips on How to Stay Fit >>

Fit in your 60s

Pro-Aging Eye Tips For Well Rested, Beautifully Defined Eyes.

Beautifully Defined Eyes

As you age, collagen production slows down by atleast 70%. Fats and fluids also shift towards the lower eyelids - creating that classic puffy look.


You can’t pause the process. Aging is inevitable.


You can slow it down, you can erase the existing signs of aging, and you can mitigate the impact of future ravages.


Based on this three-pronged strategy, we asked a mix of dermatologists and Prime ambassadors to share experience backed tips that have worked wonders for their discerning eyes.


A smattering of their (golden) advice:


  • Use lightweight, light reflecting eye products to open up the eye area.

  • Eye masks are a must for women over 50.

  • Dot concealer in the inner corners of your eyes. Instant tiredness buster, anyone?


Read more underrated pro-aging eye tips!


Explore the Guide >>

Cleansers, Toners, Make-up Removers… Why So Many?

Skincare feels like rocket science.


Why a toner? What’s a make-up remover … isn’t that a cleanser?


Why so many?


(And we haven’t even gotten to the serums yet!).


Time to break it down, so you can make informed decisions.


In a nutshell:

  1. Make-up removers are the specialists. They exterminate make-up (especially waterproof make-up), by breaking the particles down into even smaller, easily removable units. Great removers like PrimeSkin Beauty Water can give the impression of your make-up melting away. No rubbing or redness.

  2. Next come the cleansers … Cleansers are the serums of the pre-skincare world. They remove residue left behind by the make-up remover. And they can bring healing benefits to mature skin. The right kind of cleanser immediately repairs your damaged moisture barrier, pumping the breaks on aging.

  3. Toners. Toners seal the hydration brought by cleansers… ensuring deeper penetration of moisture and a well preserved acid mantle.


Skipping cleansing? You may be inviting wrinkles to the party!


Read More >>

Cleansers

Shop Exciting New Primes. Released Hot in August.

PrimeWand Brush

$35.00

PrimeSkin Indulge

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  • Mascara for Mature Women
  • Pro-Age Eyelash Serum
  • Eyebrow Growth Serum
  • Pro-Age Eye & Brows Makeup Set
  • How to Speed Up Metabolism After 50
  • How to Care for Lashes Over 50
  • How to Care for Lips Over 50
  • Choosing the Right Blush After 50
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