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PrimeLash Mascara
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Skin-sational April: Beauty & Healing with the Prime Community.

Before we say goodbye to the month that can’t quite make up whether it’s winter, spring, or summer (anyone else had issues deciding what to wear and what make-up to pair it with?!), let’s round up the Prime highlights.

Thicker, Fuller, Amplified, and Bold—879 Mature Women Told Us What PrimeLash Mascara Means to Them

We asked our Prime Queens to tell us what PrimeLash Mascara means to them.


The results?


We heard that it was lush, fabulous, natural, and stunning! Among other superlatives…


It’s the ultimate mascara for mature women who want a baby-soft, glossy, and natural feel, yet falsie-like impact and appeal!


Let your lashes take center stage.


SHOP PRIMELASH MASCARA >>

Fit in your 60s

From Confused to Savvy -- We Explained Skincare Ingredients!

Beautifully Defined Eyes

If you’ve ever tried reading the ingredient list on a skincare cream, you might have felt like you were reading a foreign language.


And, in a sense, you’re right—understanding different skincare ingredients and their properties is a field of study in its own right.


That said, if you only learn the basics, you can figure out if something is good for your skin…or not.


Think of our article as the pocket lexicon (yeah, remember those?!) for skincare ingredient lists!  


Read our myth-busting article about skincare ingredients and be amazed (yep, we do debunk some myths in there!)!  


READ BLOG POST >>

Pro-Age Isn’t Just a Label. It’s In Our DNA

You can talk the talk or you can walk the walk…or do both.


We’d like to think we belong to the latter category.


As a cosmetics brand, we have to do marketing. If we don’t, we don’t sell products! So we shout at the top of our lungs about how pro-age we are.


And here’s the deal: it’s true. We are pro-age to the core.


Here are three little touches to prove it.

That’s not how regular mascara wands behave—it’s how PrimeLash Mascara behaves. ☝️ The added limber quality of our wand ensures that shaky hands don’t mess with sensitive, easily damaged eyelashes.


The ingredient list in PrimeEyes Hydrate should convince you we put in the effort: the list of actives that rejuvenate mature skin is a mile long.


No packaging should ever get in the way of you using a product, even if you have coordination issues and hand tremors. Our PrimeSkin Beauty Water is the perfect example with its push and pump action.

SHOP PRO-AGE COSMETICS

The Only Hydrating, Repairing, Plumping Serum You Need

The most hydrating serum for mature skin is now officially on the market.


If you missed it, you can read our blog about why skin serums are your new BFF.


It will also tell you about the incredible ingredients we’ve used in PrimeSkin Magic Repair Serum.


SHOP PRIMESKIN MAGIC REPAIR SERUM >>

Fit in your 60s

April Hot Buys


PRIMELASH MASCARA



No budge, no smudge, no clumps. Just longer healthier lashes that look as gorgeous as you do.


PRIMESKIN MAGIC REPAIR SERUM


This gentle serum is so smack full of nourishing and hydrating ingredients that your skin will write you a thank you letter when you use it.


VOLUMIZING RADIANCE

BUNDLE


Say bye bye to flat, damaged, dry, and greasy hair. Say hello to healthy silver locks that have been nourished from the roots up.

SHOP NOW
SHOP NOW
SHOP NOW

PRIMELASH MASCARA

No budge, no smudge, no clumps. Just longer healthier lashes that look as gorgeous as you do.

$28.00

PRIMESKIN MAGIC REPAIR SERUM

This gentle serum is so smack full of nourishing and hydrating ingredients that your skin will write you a thank you letter when you use it.

$64.00

VOLUMIZING RADIANCE BUNDLE

Say bye bye to flat, damaged, dry, and greasy hair. Say hello to healthy silver locks that have been nourished from the root up.

$63.00
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