Bonus tip: Along with Afterglow, we’d recommend blending a hint of Nebula into your outer corners. This rich taupe helps to define your eyes, visibly lift, and create added depth to make you a complete smoke show.

• Next, use the PrimeEyes Glide Eyeliner in Smoky along your upper and lower lash lines.

• Specially designed for over-50 eyes, this pencil glides on like butter without tugging or pulling on delicate eye skin. This shade serves up a flawless smoky effect that’s easy to blend out with a fingertip or brush.

• Using an eye makeup brush, add a sweep of soft plum eyeshadow to your crease to create dimension without harsh lines. Our recommendation? PrimeEyes Brightener in Violeta, a NEW mauve with hidden pearl that redefines purple hues for mature eyes.

Prime Tip: Always finish with PrimeLash Mascara — upper lashes get two coats in black for lift, and one coat in brown on the lower lashes for natural definition without heaviness.

Softly Smoked Eyes

The smoky eye is no longer about heavy black and sharp lines.

Today’s trend for mature women is a smoky whisper — a diffused and lifted look that brightens the eyes and adds subtle drama.

It’s not a cliche, it’s a classic…and guaranteed to serve up nonstop compliments at the wedding.

How to get the look:

• Start with the PrimeEyes Brightener on your lid, using the shade Afterglow (a NEW shade mixing gray, beige, and taupe) for a premium neutral with pristine lift.

A Monochromatic Pink Moment

Nothing says romance quite like soft pink makeup.

And PrimeWand Pigment melts into your skin faster than the wedding vows melt your heart. One universally-flattering product for your eyes, cheeks, and lips?

All with zero fuss, and a flushed, healthy glow for the wedding?

It’s not too good to be true. And you don’t have to be the bride to say “I do.”

How to get the look:

• Take your PrimeWand Pigment and apply it:

• Eyes: Tap a small amount onto your eyelids and blend with your fingertip. The creamy texture smooths easily and creates a soft, luminous wash of color.

• Cheeks: Smile and dab PrimeWand Pigment on the apples of your cheeks, blending upward toward the temples for a lifted and healthy look.

• Lips: Finally, press the pigment lightly onto your lips for a naturally flushed pout. Top with a bit of PrimeLip Gloss if you want extra shine.

Prime Tip: Want an extra bit of sparkle? Grab PrimeWand Pearl, the luminous cousin of PrimeWand Pigment, and apply to your cheeks, nose, or Cupid’s bow as a subtle highlighter.

A Pop of Playful, Colorful Eyeliner

Who says wedding guest makeup has to stick to neutrals?

Especially when they’ve been (wrongly) told for years that mature women shouldn’t experiment with color?

While the bride still takes center stage, a little electric green eyeliner never hurt anyone.

Or Sapphire. Or Mocha Shimmer. Or Mulberry.

It’s ideal for matching your dress, making conversation, or just giving the younger crowd a run for their money with vibrant makeup trends.

How to get the look:

• Start with a soft, shimmering base on your lids — ideally a sweep of PrimeEyes Brightener in the champagne-like Estrella or rose gold Stardust to even tone and add luminosity.

• Then, choose a PrimeEyes Glide pencil in your favorite color. We’d suggest…

• Sapphire for brown eyes — it’s softer than black but still eye-catching.

• Emerald for brown or hazel eyes, helping to bring out the gold tones in each.

• Mulberry for brightening eyes of all colors.

• Apply the colorful liner along your upper lash line. For a modern twist, softly smudge it out with a brush or fingertip for a hazy, smoked effect rather than a harsh line.

Prime Tip: If you're feeling extra creative, lightly extend the liner upward at the outer corner for a subtle lift. It’s almost like a baby wing, but softer and more sophisticated.

Additionally, you can finish the look with only two coats of PrimeLash Mascara — in either Black, Dark Brown, Navy Blue or Mulberry — to bring out your eyeliner and open up your eyes.