Are Your Eyelashes Getting
Thinner, Shorter & Sparser With
Age? Eyes Looking Bare?

Lash Loss Got You Sad?

Stop doing these 6 things TODAY
& add spunk to non-existent.

1. STOP Using Expired Mascara.

Simple but overlooked.
Your mascara expires. And when it does, the chemicals in it harm your lash strength.

2. STOP Using Heated Lash Curlers.

They make your lashes bendy leading to (even) easier breakage.

3. STOP Using Harsh Mascara

Non-hypoallergenic mascara (one that contains preservatives) can irritate your eyes, making you rub them more frequently. This results in lash loss. Always use a pH balanced, gentle product.

4. STOP Using Water-Proof Lash Products

Water-proof mascaras are a nightmare to get off. They dry out mature lashes, making them thinner, and more prone to breakage.

5. STOP Pulling out Falsies.

Most false lashes come with cheap adhesives. Pulling them out leads to broken and damaged lashes. For women over 50, this means more lash problems.

6. STOP Using Mascaras Meant for 20-Year Olds.

This one is HUGE.

Most mascaras that you see in the market today don’t cater to mature women.

They DON’T have wands to separate and coat thin, tiny lashes. This creates lumps.

They ARE NOT hypoallergenic. You get red, watery, irritated eyes. And smearing.

They DRY OUT lashes with water-proof formula. Mascara on dry lashes flakes.

They ARE NOT easy to take off! And further damage lashes over a period of time.

Is That It? Will You Never Look Your Best, and Wake Up to More Thin, Sparse Lashes?

When you’re in your 50s, 60s, 70s or 80s… forgetting the firmness and the resilience of youth can be quite difficult.

Mature women go through changes in their hormone levels that alter their looks.

The trick is to LOVE yourself for the way you are now.

Find products that support your needs in the present. Not mimic the advice of 20-year old YouTubers.

Shooting selfies but not sharing them cause your eyes look dull without your sweeping lashes is not fair….

Having to invest hundreds of dollars in lash extensions that actually deteriorate lash quality is not fair…. 

Struggling with mascaras that don’t meet your mature needs is not fair… 

The cosmetic world does not prioritise women over 50! 

Luckily, we at PrimeCausemetics do.

You Can Be Above 50, 60, 70, or 80 AND Find Your Favorite Mascara!!

It’s Possible.

We have surveyed thousands of mature women and found their most pressing lash problems.

If you are a silver beauty, and you are fed up of mediocre mascaras with big promises, look for a product that has the following:

Meet: PrimeLash

Finally, a Mascara That Has EVERYTHING You Want. You’ll Give It 10 Stars Like 99% Of Our Customers!

Created for Women Over 50. 100% Elongation Guaranteed.

Get Thick, Defined, Lifted Lashes That Make You Look Like a Million Dollars. In Two Clean Coats.

What women are saying about us...

What women are saying about us...

“No clumping, flaking or smudging, & it’s easy to remove with my normal removing routine.I would give this mascara 10 stars & will absolutely reorder more!.” -Margaret


"Easy to apply and has a fantastic effect that thickens the lashes with just one or two strokes and stays put!....." -Sue


"It's the best mascara I've ever used & I'm 65yrs old & been using mascara since I was 14yrs so used lots! This is fab, so gentle on lashes but works perfect. Many thanks…." -Monica


"I like PrimeLash Mascara a lot! It provides a good definition without being clumpy…." -Tye


Most Mascaras Fail the “Over 50” Test. Why is PrimeLash Different?

If you’re over 50, try to make your mascara hold itself together past 50 minutes. You can’t. In an hour your under-eyes are messy, your lashes are drooping.

PrimeLash works because of its unique four-way action:

Experience the Prime effect.


Try PrimeLash Risk-Free. 100% Money-Back Guaranteed!

Price & hesitation should never come between you and a Prime product that’ll lift your confidence.
That’s why we have a no questions asked, 30-day money-back guarantee.

99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.

Send us back the bottle, even if it's empty.

Try the World's first mascara for women over 50! You’ll love it.

Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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