Just added to your cart
Add to cart error
Your cart: 0
You're $50 away from free shipping!
Your cart is empty
October is drawing to a close.
And it's candy cane time.
No matter where in the world you reside, Halloween brings a touch of spook and magic.
Like anything can happen.
And this month, queen, we showed you how to scare age induced damage away.
Enjoy the very best we produced … one more time.
The biggest frustration as the years grow… ?
Make-up that used to look and feel seamless, simply stops working.
Silver queens accept it as “aging”.
But you don’t have to take the disappointment anymore.
Yes, your skin changes in complexion and texture. And the colors you wear (plus how you wear them) MUST reflect that. However, different doesn't mean ineffective.
We’ve compiled the first of its kind shade match guide for mature ladies over 50.
Professional make-up artist secrets, in a short blog.
Read our popular guide >>
Sometimes only a sexy, dusky smokey eye will do!
What’s that?? You’re too old to go down that route?
Never say never!
All you need to own smokey eyes in your golden years is the right technique with pro-age products.
Making the impossible possible - we’ve created a smokey eye tutorial that won’t be messy, bothersome or complicated.
Try this step-by-step tutorial >>
Hooded eyes -- the extra flap of skin that seems to grow more pronounced as you mature.
Hooded eyes seriously compromise your eyelid real estate.
And most “tips” fail to take into account the sag that silver queens experience.
A natural hooded eye is quite different from the droppiness you see post 50.
Prime to the rescue.
This is a compilation of advice to perk up your eyes, in your 50s..60s…70s… and beyond.
Enjoy make-up tips to fix hooded eyes >>
More like convenience in a tube.
There is so much the humble gloss can do for you. It’s a time tested multi-tasking favorite.
The only thing you should check twice is the quality of the gloss in your make-up bag.
A fun read … learn what steller gloss looks and feels like.
And then dive into 4 tips that’ll show you why lip gloss = life saver, in so many settings.
Use your lip gloss in 4 unique ways >>
Hey - we see you here quite often! Thank you for supporting this pro-age brand.
Your enthusiastic support means sometimes our limited stock items are sold out.
But they always come back around. This is a happy, vibrant reminder that PrimeLip Lipsticks are back in stock!
Bye bye bleeding and lines. Hello smooth confidence.
Equipping charities that help breast cancer survivors live with dignity.
SALUTE WOMEN ON FRONTLINES
Expanding our drive to support women on the medical frontline.
Investing in bodies that print accurate information to educate mature women.
Choosing the best talent in R&D to design cosmetics that use science to heal.