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COLORS OF JOY MEET COLOR THEORY. PAINT YOUR LIFE FESTIVE.

November!


The month diligent make-up connoisseurs wait for to stock their reserves, and try revolutionary new products - all thanks to the Black Friday mayhem.


If you missed our big hitter sales … fret not.


We are about to return for a final hurrah.


The last sale of the year with whopping discounts.


Ready to disappear for the next 12 months again.


(So stay tuned, ladies)


Even though November was flushed and hectic, we still managed to educate our silver queens about the 50 shades of beauty.

Color Theory Secrets For a Youthful Make-Up Look.

Dab-tap your way to bouncy, comely youthfulness.

What can peachy coral do for the pallor problem?

Radiance adds “height” to your face?


How about monochromatic harmonizing vs contrast… What to use and when?


A handful of color wheel inspired ideas to change the way you think about your make-up routine.


Plus, the most luxurious, skin-adoring, rich, all-in-one sticks for buildable, blendable, pigmentation-correcting oomph.


We’ve done all the work for you.


You just need to show up with the desire to shine.


Steal Color Theory Secrets From The Pros >>

Fit in your 60s

The One Color That’ll Always Flatter You.

Beautifully Defined Eyes

Choice is a luxury.


And our PrimeWands give you plenty of options.


But these unctuous, hydrating, pigment saturated sticks were ultimately created to simplify the art of a flawless face.


There is ONE perfect PrimeWand color for every silver queen.


Want to find yours?


We’ve created a short video to help you do just that.

  • See glistening swatches, up close and personal.

  • Admire how the shades melt into real, mature skin.

  • Advice from a seasoned Prime ambassador on how she uses each wand.

  • Face tint, eyelid enhancer, lipstick, blusher, contour -- marvel at how effective each type of application is - with just your fingers.


Compliments in 2 minutes flat. Guaranteed.


Find the ONE >>

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  • Mascara for Mature Women
  • Pro-Age Eyelash Serum
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  • How to Care for Lashes Over 50
  • How to Care for Lips Over 50
  • Choosing the Right Blush After 50

40'000+ 5-star Reviews

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