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    MAY YOU THRIVE - MOMS & QUEENS ALIKE.

    MAY YOU THRIVE - MOMS & QUEENS ALIKE.

    May was a very special month.


    For Prime and for the world.


    On one hand May brought Mother’s Day, International Day of Families, and International Women’s Day for Peace, on the other Prime reflected this theme of oneness and empowerment in its content and launches.


    From mothers to mesmerizing eyes to defying the sun - in typical pro-age style…This digest will make you smile.

    Inky Soot Doesn’t Suit You. Banish Under Eye Darkness.

    Inky Soot Doesn’t Suit You. Banish Under Eye Darkness.

    There was a reason why we zeroed in on this topic.


    Well, a couple.


    First - you. So many of our amazing ladies wrote in asking for ways to clean those shadowy under eyes right up.


    Second - we had dropped PrimeEyes Glide - the most requested product in our brand’s history. The world’s first eyeliner for women over 50.


    When you added the oomph to your lids and gave love to your lashes, we wanted NOTHING to distract from your panache.


    What a sight to behold!


    So, how do you get flawless under eyes? Without intrusive procedures!


    • Look into why you have dark circles. Sometimes it's your body calling for help.

    • Deep hydration that suits sensitive under eyes.

    • Finally, color correction. But not the thick goop beauty gurus peddle. The art of bringing light to banish the shadows. Literally.


    READ THE FULL GUIDE>>>

    Best Discounts of 2022

    There was a reason why we zeroed in on this topic.


    Well, a couple.


    First - you. So many of our amazing ladies wrote in asking for ways to clean those shadowy under eyes right up.


    Second - we had dropped PrimeEyes Glide - the most requested product in our brand’s history. The world’s first eyeliner for women over 50.


    When you added the oomph to your lids and gave love to your lashes, we wanted NOTHING to distract from your panache.


    What a sight to behold!


    So, how do you get flawless under eyes? Without intrusive procedures!


    • Look into why you have dark circles. Sometimes it's your body calling for help.

    • Deep hydration that suits sensitive under eyes.

    • Finally, color correction. But not the thick goop beauty gurus peddle. The art of bringing light to banish the shadows. Literally.


    READ THE FULL GUIDE>>>

    Best Discounts of 2022

    Make Your Lashes Speak Volumes!

    Make Your Lashes Speak Volumes!

    How to Remove Mascara When You’re Over 50

    Volumizing mascaras. Love em, hate em… they know how to capture our curiosity.


    With over the top names, weird wands (screw, metal, hooked… what’s next) and controversy.


    But do volumizing mascaras work? Where does the “volume” come from (Ardell Demi Wispies?).


    And should you celebrate this volume… especially when you are over 50?


    Mature women have different needs. And companies must innovate to meet them.


    In this tell-all post we looked into how volumizing mascaras get the job done, the repercussions for sensitive, dry lashes, and a better way to imbue lashes with real healing and volume.


    READ THE POST>>>

    How to Remove Mascara When You’re Over 50

    Volumizing mascaras. Love em, hate em… they know how to capture our curiosity.


    With over the top names, weird wands (screw, metal, hooked… what’s next) and controversy.


    But do volumizing mascaras work? Where does the “volume” come from (Ardell Demi Wispies?).


    And should you celebrate this volume… especially when you are over 50?


    Mature women have different needs. And companies must innovate to meet them.


    In this tell-all post we looked into how volumizing mascaras get the job done, the repercussions for sensitive, dry lashes, and a better way to imbue lashes with real healing and volume.


    READ THE POST>>>

    The Great Equalizers: PrimeEyes Glide & PrimeSkin Protect.

    The Great Equalizers: PrimeEyes Glide & PrimeSkin Protect.

    Giving women over 50 a golden advantage!


    PrimeEyes Glide.


    The most massively successful launch in our history. We broke all our records.


    An eyeliner perfected to give liquid-like pay-off in pencil-like convenience - especially for lined, mature lids.


    Poised to withstand hand tremors… The gorgeous product in 3 stunning shades is the ultimate vindication for silver queens.


    “You shouldn’t wear black liner after 50….”


    “Hooded eyes … eyeliners won’t show…”


    We shut the mean mouths right up!

    Best Discounts of 2022

    Giving women over 50 a golden advantage!


    PrimeEyes Glide.


    The most massively successful launch in our history. We broke all our records.


    An eyeliner perfected to give liquid-like pay-off in pencil-like convenience - especially for lined, mature lids.


    Poised to withstand hand tremors… The gorgeous product in 3 stunning shades is the ultimate vindication for silver queens.


    “You shouldn’t wear black liner after 50….”


    “Hooded eyes … eyeliners won’t show…”


    We shut the mean mouths right up!

    Best Discounts of 2022

    PrimeSkin Protect.

    We’ve created (other) intriguing products… This one embodies our love for you.


    We knew we had to fix the problem >>> 46% of women over 50 don’t wear sunscreen.


    Now we have!


    PrimeSkin Protect offers 3-way radiation protection (UVA + UVB + Blue light), is transparent (no white cast) and hypoallergenic. Slays under make-up.


    The proof’s in the reviews.

    PrimeSkin Protect.

    We’ve created (other) intriguing products… This one embodies our love for you.


    We knew we had to fix the problem >>> 46% of women over 50 don’t wear sunscreen.


    Now we have!


    PrimeSkin Protect offers 3-way radiation protection (UVA + UVB + Blue light), is transparent (no white cast) and hypoallergenic. Slays under make-up.


    The proof’s in the reviews.

    Image 22879759466519

    About our store

    We help mature women feel pretty and confident again! Same as in their 20's. Beauty is ageless!

    Having questions?

    Please reach out to us at info@primeprometics.com

    We will serve help you within 24 hours!

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    • Mascara for Mature Women
    • Pro-Age Eyelash Serum
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    • How to Speed Up Metabolism After 50
    • How to Care for Lashes Over 50
    • How to Care for Lips Over 50
    • Choosing the Right Blush After 50

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