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The Prime Flawless Bundle™. Heal your lashes and your brows, while enhancing their beauty.
Naturally. Effortlessly. And for the years to come.
PrimeLash Mascara & PrimeLash Serum: This effective duo brings 10x lash length and more lush lashes, in 4 weeks.
PrimeBrow Complete: A single product to transform mature brows. Fill in those wings with healthy brow hair. Vibrant color and depth.
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For every product your purchase, we donate to help a woman thrive.
Equipping charities that help breast cancer survivors live with dignity.
SALUTE WOMEN ON FRONTLINES
Expanding our drive to support women on the medical frontline.
Investing in bodies that print accurate information to educate mature women.
Choosing the best talent in R&D to design cosmetics that use science to heal.