In March, we showed how chronic doubters become epic fans…
Through our top-of-the-line skin health boosting ingredients that are a part of each and every make-up product. And the deep research we conduct to create laser-focused solutions for pro-age challenges.
While other brands say “April Fools” and dangle promises that they can’t fulfill…
We lead with measurable results and true testimonials.
Society has played the cruelest prank on us for years now.
What’s that, you ask? Making us believe that life is set in stone after 50…
Or that mature women aren’t ripe with potential to establish an even more beautiful existence.
Unsurprisingly, this couldn’t be farther from the truth.
62-year-old Jodie Foster called her Golden Globes win “the most content moment in her career.”
While our 5* reviews show how it is very much possible for elegant queens to be stopped on the streets and complimented for her beauty.
Worth celebrating. And that’s what this blog explores:
Featuring inspiring women over 50 — celebrities, politicians, and everyday women — who redefine purpose & power in their prime.
Relatable tales of resilience and reinvention that prove ‘50’ is nothing but a number.
Tips and tricks to help motivate your own second act, whatever that may be.
You’re already a work of art. But even masterpieces require the proper tools.
Have you met Prime’s top-rated beauty brushes to put your best face forward?
PrimeSkin Foundation Brush is the ultimate baddie for bases, serving up…
Maximum coverage for liquid, powder, and cream formulas.
Ultra-soft vegan bristles that never tug or pull.
Seamless blending power to prevent caking or settling.
Available worldwide. Get one zoomed over to your make-up bag.
PrimeWand Brush is a multitasking icon for mature skin. Features include…
A second-skin finish with creams, liquids, and powders.
Soft bristles perfect for sensitive skin.
Flat base & gently curved top to follow facial contours.
Foundation, bronzer, contour, highlight…it’s all at your fingertips with our everything brush.
Base brush. Everything-else brush. Both are designed to create a win for 50+ skin.
Because tools for silver queens should work just as hard as we do.
She’s rare. She’s regal. She’s ready to go where no mature eyes have before.
Purple with a side of passion & power? Must be Mulberry…
For ages, our community begged for a purple shade…lilac, plum, burgundy. We culminated them all into the magical new Mulberry to illuminate over-50 eyes of all shapes & colors.
Did you know that purples & plums are notoriously difficult to get right? But Prime did it. With neutral purple tones and a playful brightening effect for a softer look than classic Black…
This is a never-before-seen shade for silver queens that’s guaranteed to overhaul your pro-age beauty routine.
Ready to uncover the prowess of purple with Mulberry mascara?
The problem with purple makeup on mature eyes? It doesn’t always stay purple…often turning icy or fading to pink on your thin lids.
Prime set out to combat these issues with our regal new color, and the result is the PrimeEyes Glide Eyeliner in Mulberry.
An intense plum with neutral purples, this shade delivers the sexiness of Kohl, eye-brightening powers of Sapphire, and uniqueness of Mocha Shimmer for a picture-perfect, richly purple look that never lets mature eyes down.
The best part? You can pair your new eyeliner with Violeta, a soft, true-mauve with hidden pearl from our PrimeEyes Brightener collection, for a mulberry masterpiece.
As an avid baseball fan, Carrie Martinelli is used to stepping up to the plate.
But life threw her the ultimate curveball with her breast cancer diagnosis in 2022.
Between a confidence hit from chemo and a threat to her promising career…
Our March Surthrivor’s journey was hardly easy.
How did she overcome these issues and become the MVP of her cancer victory?
With her winning spirit, work ethic, and beautiful heart, just to name a few things.
And a boost from our PrimeLash Growth Serum didn’t hurt, either!
Check out Carrie’s full Surthrivor story today.
A holy grail product for 3x lash length and volume — now available in Mulberry for a soft but sexy look.
Ultra-pigmented swipes of color, in precise strokes. Looks the best on mature eyelids. 9 shades, including Mulberry.
The 20-second eye make-up that charms, lifts, allures for a brighter set of peepers. NEW Violeta in soft mauve.
A holy grail product for 3x lash length and volume — now available in Mulberry for a soft but sexy look.
Ultra-pigmented swipes of color, in precise strokes. Looks the best on mature eyelids. 9 shades, including Mulberry.
The 20-second eye make-up that charms, lifts, allures for a brighter set of peepers. NEW Violeta in soft mauve.
