Struggling to Look Fabulous After 50? Make-up Favorites No Longer Working?

Feel You’re Invisible
in a Crowd?

Stop doing these 5 things TODAY! Rock
your mature make-up look. Stand out.

1. Avoid Foundation That Dries Skin

It settles in wrinkles, making fine lines more visible. Opt for a cream-based foundation or heavy, tinted moisturizer instead.

2. Don’t Go Overboard with Highlighters

Use highlighter sparingly, and only on the focal points of your face.

3. Say No to Dark Colors

Pair nude/pastel lipsticks with a complementary lip liner for defined lines around the mouth.

4. Don’t Swipe Eyeshadow Techniques from Influencers

- STOP “highlighting” your crease.

- STOP doing the classic cut crease or the spotlight effect (sorry!)

- A hint of shimmer on the eyelids is okay

- Jazz up your eyes with mascara instead**

(**Eyelashes are important. Read on to find out why.)

5. STOP Using Mascaras Meant for 20-Year Olds.

This one is HUGE.

Most mascaras that you see in the market today don’t cater to mature women.

They DON’T have wands to separate and coat thin, tiny lashes. This creates lumps.

They ARE NOT hypoallergenic. You get red, watery, irritated eyes. And smearing.

They DRY OUT lashes with water-proof formula. Mascara on dry lashes flakes.

They ARE NOT easy to take off! And further damage lashes over a period of time.

Are You Still Wishing For Your 20’s Beauty? Do You Feel You’ll Never Be As Attractive As You Were In the Past?

When you’re in your 50s, 60s, or 70s… forgetting the firmness and the resilience of youth can be quite difficult.
Mature women go through changes in their hormone levels that alter their looks.

The trick is to LOVE yourself for the way you are now.

The cosmetic world is a big culprit here. It does not prioritize women over 50! And it hides ONE huge truth….

A rushed, hectic beauty regime, and lots of expensive products DON’T equal a fabulous you.

The trick is to find a couple of pro-age products that work REALLY well. And stick to them.

At Prime Causemetics, we searched high and low for the biggest confidence booster in women over 50.

And we found it!

🥁🥁 DRUMROLL It’s Eyelashes 🥁🥁

Most mature women said:

Shooting selfies but not sharing them cause they look dull without their sweeping lashes is not fair….

Struggling with mascaras that don’t meet their mature needs is not fair…

Having to invest hundreds of dollars in lash extensions that actually deteriorate lash quality is not fair….

How about you?
Do the same thoughts go through your mind?

We Get It. Sweeping Lashes Have Eluded You. You’ve Been Disappointed by Mascaras. And Now You’re Wary.

But You Can Be Above 50, 60, or 70 AND Find Your Favorite Mascara!!

If you are a silver beauty, and you are fed up of mediocre mascaras with big promises, look for a product that has the following:

Meet: PrimeLash

Finally, a Mascara That Has EVERYTHING You Want. You’ll Give It 10 Stars Like 99% Of Our Customers!

Created for Women Over 50. 100% Elongation Guaranteed.

Get Thick, Defined, Lifted Lashes That Make You Look Like a Million Dollars. In Two Clean Coats.

What women are saying about us...

What women are saying about us...

“No clumping, flaking or smudging, & it’s easy to remove with my normal removing routine.I would give this mascara 10 stars & will absolutely reorder more!.” -Margaret


"Easy to apply and has a fantastic effect that thickens the lashes with just one or two strokes and stays put!....." -Sue


"I like PrimeLash Mascara a lot! It provides a good definition without being clumpy…." -Amanda


I am in the "older" population now and when I was in the younger population, I committed many make-up offenses like sleeping in my makeup and not removing my mascara. As a result of that or maybe just due to aging, my eyelashes are very thin now. It's hard to find a good mascara (believe me, I've spent a lot of money trying!) that makes my eyelashes look like they have some substance now. I used PrimeLash for the 1st time yesterday and I'm VERY impressed! It makes my lashes longer and fuller. I'm sold on this mascara & I will be buying more! -Monica


Most Mascaras Fail the “Over 50” Test. Why is PrimeLash Different?

If you’re over 50, try to make your mascara hold itself together past 50 minutes. You can’t. In an hour your under-eyes are messy, your lashes are drooping.

PrimeLash works because of its unique four-way action:

Experience the Prime effect.


Try PrimeLash Risk-Free. 100% Money-Back Guaranteed!

Price & hesitation should never come between you and a Prime product that’ll lift your confidence.
That’s why we have a no questions asked, 30-day money-back guarantee.

99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.

Send us back the bottle, even if it's empty.

Try the World's first mascara for women over 50! You’ll love it.

Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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