SUN & SENSATION - WE HELPED YOU SLAY SUMMER.

June is a good month to feel sassy & empowered.

The mercury shot up, and so did your interest in looking & feeling absolutely divine.

And we were only too happy to help.

Here’s the content our lovely ladies came back for - again, and again.

Get ready for tips, tricks, and secrets to be revealed.

Gimmicky Wands? Hyped Mascara? Straight Talk of What Works For Mature Lashes.

Very little is said about the mascara wands.

Brands may launch a few gimmicky applicators - just for the shock value.

But how different mascara wands treat different lashes - especially sensitive, mature lashes is a bit of a mystery.

Let's unravel that today.

In our short (but jam packed) guide, we have covered:

6 common wand types and how they are supposed to work on post-50 lashes (PS: We recommend you isolate your lash issue, then match your challenge to the wand that's built for it).
The most convenient applicator for women over 50.
Why PrimeLash Mascara comes with the wand it does (Hint: The reason it weighs 2.5 grams!)

Educated you = better lashes & outcomes.

Sometimes it isn't the mascara formula... it may just be the applicator.

READ THE GUIDE>>

Very little is said about the mascara wands.

Brands may launch a few gimmicky applicators - just for the shock value.

But how different mascara wands treat different lashes - especially sensitive, mature lashes is a bit of a mystery.

Let's unravel that today.

In our short (but jam packed) guide, we have covered:

6 common wand types and how they are supposed to work on post-50 lashes (PS: We recommend you isolate your lash issue, then match your challenge to the wand that's built for it).
The most convenient applicator for women over 50.
Why PrimeLash Mascara comes with the wand it does (Hint: The reason it weighs 2.5 grams!)

Educated you = better lashes & outcomes.

Sometimes it isn't the mascara formula... it may just be the applicator.

READ THE GUIDE>>

Love Your Adult Freckles!

How to Remove Mascara When You’re Over 50

A lovely mature queen called her age spots “adult freckles”.

And we are obsessed!

What a life affirming take on the years and a slap in the face of anti-aging propaganda.

Following her example, we put together a quick read that’ll help you:

Understand why age spots show up (they aren’t strictly about the “years”)
Dive into remedies to lighten them in topical & natural ways.
Do make-up magic. In true Prime style, what skin loving actions are low effort and high impact when it comes to being friends with age spots?

PS: Living with age spots is THE most requested topic in our 2023 surveys. Hope you enjoy the content.

READ THE BLOG >>

A lovely mature queen called her age spots “adult freckles”.

And we are obsessed!

What a life affirming take on the years and a slap in the face of anti-aging propaganda.

Following her example, we put together a quick read that’ll help you:

Understand why age spots show up (they aren’t strictly about the “years”)
Dive into remedies to lighten them in topical & natural ways.
Do make-up magic. In true Prime style, what skin loving actions are low effort and high impact when it comes to being friends with age spots?

PS: Living with age spots is THE most requested topic in our 2023 surveys. Hope you enjoy the content.

READ THE BLOG >>

Seduce With Thine Eyes.

Don’t let the “S” word throw you off.

Seduction is the ultimate beguiling form of sensuality.

Women over 50 can totally mesmerize with their eyes.

All it takes is the faith that you are still as valuable as ever, and a few handy proage advantages!

In June we brought you the step-by-step formula to lifted eyes that glint with life.

Not to prime is a crime - even when it's your eyelids.

Crease definition is a revolution.

Line those peepers right. That’s you winning the fight!

ENJOY THE TUTORIAL >>