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As you grow in years, you grow in grace. And trying too hard is an unflattering look.
The key is to be as healthy and vital as you can be.
This way you prolong the number of good years with friends & family.
Plus, you stand out from the crowd of thousands of women - young and mature - doing everything conceivable (from buccal fat removal to backside augmentation) to beat the clock.
In this short read, we brought you easy and inexpensive ways to look a lot better - without breaking a sweat.
As you grow in years, you grow in grace. And trying too hard is an unflattering look.
The key is to be as healthy and vital as you can be.
This way you prolong the number of good years with friends & family.
Plus, you stand out from the crowd of thousands of women - young and mature - doing everything conceivable (from buccal fat removal to backside augmentation) to beat the clock.
In this short read, we brought you easy and inexpensive ways to look a lot better - without breaking a sweat.
What’s worse than a sensitive heart? (Yeah… you remember those angst filled nights, don’t you?)
The answer is eyes. Hands down. Sensitive eyes.
When your peepers water at the sight of a mascara wand, develop goop and mucus in the corners, itch like poison ivy at the touch of cosmetic products - what is a silver beauty to do?
We’ve asked our community about the most annoying problems bothering women over 50, and sensitive eyes is high on the list.
Swipe the basics of taking care of dry, sensitive eyes to make your liner & mascara last the day.
What’s worse than a sensitive heart? (Yeah… you remember those angst filled nights, don’t you?)
The answer is eyes. Hands down. Sensitive eyes.
When your peepers water at the sight of a mascara wand, develop goop and mucus in the corners, itch like poison ivy at the touch of cosmetic products - what is a silver beauty to do? Read our blog>>
We’ve asked our community about the most annoying problems bothering women over 50, and sensitive eyes is high on the list.
Swipe the basics of taking care of dry, sensitive eyes to make your liner & mascara last the day.
February is Valentine’s month.
This Feb we focused on the Galentine’s celebration.
Women over 50 standing for self love. Spreading empowerment amongst their silver sisters.
We encouraged you to care for and nurture your own beauty.
And introduce the women you love to healing, effective, multi-tasking make-up to look like a million bucks!
Here are the products that sold the most in February’s bonanza.
February is Valentine’s month.
This Feb we focused on the Galentine’s celebration.
Women over 50 standing for self love. Spreading empowerment amongst their silver sisters.
We encouraged you to care for and nurture your own beauty.
And introduce the women you love to healing, effective, multi-tasking make-up to look like a million bucks!
Here are the products that sold the most in February’s bonanza.
Wake your face up. Your buildable blusher + lipstick + contour + tint. In the hue of happiness. Heals with honey & beetroot.
No-mess moisturizer in a stick. 3% Hyaluronic acid meets glycerine. Deeply hydrating face base, primer, cuticle cream…
12 products in 3 sticks. Bringing you 50-friendly eyeshadow, blusher, lipstick, contour, tint, face base, primer, cuticle cream, moisturizer, highlighter, lip liner, shimmer …. Phew!
World’s #1 healing mascara for women over 50. Gives 10x length, thickness and volume. Helps eyelashes thrive!
FIGHT CANCER
Equipping charities that help breast cancer survivors live with dignity.
SALUTE WOMEN ON FRONTLINES
Expanding our drive to support women on the medical frontline.
STOP MISINFORMATION
Investing in bodies that print accurate information to educate mature women.
COMMISSION RESEARCH
Choosing the best talent in R&D to design cosmetics that use science to heal.
