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    Our bestsellers:

    PrimeLash Mascara
    PrimeLash Mascara

    $28

    6,859 Reviews
    • Black
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    PrimeLash Growth Serum
    PrimeLash Growth Serum

    $41

    234 Reviews
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    YOU LOVED THIS CONTENT IN THE MONTH OF LOVE.

    YOU LOVED THIS CONTENT IN THE MONTH OF LOVE.

    The Secret to Being Naturally Youthful (Without Even Trying)

    The Secret to Being Naturally Youthful

    (Without Even Trying)

    As you grow in years, you grow in grace. And trying too hard is an unflattering look.


    The key is to be as healthy and vital as you can be.


    This way you prolong the number of good years with friends & family.


    Plus, you stand out from the crowd of thousands of women - young and mature - doing everything conceivable (from buccal fat removal to backside augmentation) to beat the clock.


    In this short read, we brought you easy and inexpensive ways to look a lot better - without breaking a sweat.


    Read the Blog >>

    Best Discounts of 2022

    As you grow in years, you grow in grace. And trying too hard is an unflattering look.


    The key is to be as healthy and vital as you can be.


    This way you prolong the number of good years with friends & family.


    Plus, you stand out from the crowd of thousands of women - young and mature - doing everything conceivable (from buccal fat removal to backside augmentation) to beat the clock.


    In this short read, we brought you easy and inexpensive ways to look a lot better - without breaking a sweat.


    Read the Blog >>

    Best Discounts of 2022

    Sensitive Eyes Can Be Bright, Bold, Happening Too!

    Sensitive Eyes Can Be Bright, Bold, Happening Too!

    How to Remove Mascara When You’re Over 50

    What’s worse than a sensitive heart? (Yeah… you remember those angst filled nights, don’t you?)


    The answer is eyes. Hands down. Sensitive eyes.


    When your peepers water at the sight of a mascara wand, develop goop and mucus in the corners, itch like poison ivy at the touch of cosmetic products - what is a silver beauty to do?


    Read our blog>>


    We’ve asked our community about the most annoying problems bothering women over 50, and sensitive eyes is high on the list.


    Swipe the basics of taking care of dry, sensitive eyes to make your liner & mascara last the day.


    Read the Blog >>

    How to Remove Mascara When You’re Over 50

    What’s worse than a sensitive heart? (Yeah… you remember those angst filled nights, don’t you?)


    The answer is eyes. Hands down. Sensitive eyes.


    When your peepers water at the sight of a mascara wand, develop goop and mucus in the corners, itch like poison ivy at the touch of cosmetic products - what is a silver beauty to do? Read our blog>>


    We’ve asked our community about the most annoying problems bothering women over 50, and sensitive eyes is high on the list.


    Swipe the basics of taking care of dry, sensitive eyes to make your liner & mascara last the day.


    Read the Blog >>

    The Galentine Celebration…

    The Galentine Celebration…

    February is Valentine’s month.


    This Feb we focused on the Galentine’s celebration.


    Women over 50 standing for self love. Spreading empowerment amongst their silver sisters.


    We encouraged you to care for and nurture your own beauty.


    And introduce the women you love to healing, effective, multi-tasking make-up to look like a million bucks!


    Here are the products that sold the most in February’s bonanza.

    February is Valentine’s month.


    This Feb we focused on the Galentine’s celebration.


    Women over 50 standing for self love. Spreading empowerment amongst their silver sisters.


    We encouraged you to care for and nurture your own beauty.


    And introduce the women you love to healing, effective, multi-tasking make-up to look like a million bucks!


    Here are the products that sold the most in February’s bonanza.

    PrimeWand Pigment

    Wake your face up. Your buildable blusher + lipstick + contour + tint. In the hue of happiness. Heals with honey & beetroot.

    PrimeWand

    Nourish

    No-mess moisturizer in a stick. 3% Hyaluronic acid meets glycerine. Deeply hydrating face base, primer, cuticle cream…

    PrimeWand

    Trinity

    12 products in 3 sticks. Bringing you 50-friendly eyeshadow, blusher, lipstick, contour, tint, face base, primer, cuticle cream, moisturizer, highlighter, lip liner, shimmer …. Phew!

    PrimeLash

    Mascara

    World’s #1 healing mascara for women over 50. Gives 10x length, thickness and volume. Helps eyelashes thrive!

    Explore Entire Pro-Age Range

    How Your Purchase Helps Us Give Back

    FIGHT CANCER


    Equipping charities that help breast cancer survivors live with dignity.


    SALUTE WOMEN ON FRONTLINES

    Expanding our drive to support women on the medical frontline.

    STOP MISINFORMATION


    Investing in bodies that print accurate information to educate mature women.

    COMMISSION RESEARCH


    Choosing the best talent in R&D to design cosmetics that use science to heal.

    Image 22879759466519

    About our store

    We help mature women feel pretty and confident again! Same as in their 20's. Beauty is ageless!

    Having questions?

    Please reach out to us at info@primeprometics.com

    We will serve help you within 24 hours!

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    • Mascara for Mature Women
    • Pro-Age Eyelash Serum
    • Eyebrow Growth Serum
    • Pro-Age Eye & Brows Makeup Set
    • How to Speed Up Metabolism After 50
    • How to Care for Lashes Over 50
    • How to Care for Lips Over 50
    • Choosing the Right Blush After 50

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