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Our bestsellers:
You will not be able to get this back once removing.
Ah, February.
Love’s in the air.
And love’s always been in the make-up we craft for you, and the pro-age advice we dispense.
This month the focus was squarely on women over 50 accepting their signs of a life well-lived as badges of honor, and not letting the ageism narrative hold them back.
It can.
The best accessory a lady can flaunt is her smile.
And the next most flattering thing is the wisdom in her eyes.
Harsh but true -- this wisdom doesn’t come without struggles and pain.
They are the salt of life, and no one knows this better than Phaedra Pistone.
Phaedra is a multi-time beauty pageant winner.
And she is a multi-time breast cancer survivor.
We covered how Phadrea has grown through her trials and tribulations, discovering the evergreen definition of “femininity” along the way.
Phaedra shared her clean, minimalistic beauty routine.
And how a strong community is the antidote to almost anything life throws your way.
When we say our make-up heals, women scoff skeptical.
Then they invest in our range and are blown away by the transformations.
You don’t have to look like you’re 20.
You shouldn’t. It’s disrespecting the years you’ve spent nurturing “you”. Growing into you.
And that’s why the real job of good make-up is to heal.
Enhance what you have to help you feel more confident right away.
Then heal the damage done by the sun, pollution, and toxins for the best version of you - one that thrives with age.
We’ve shared what goes into our best-selling range of multi-use, deep-healing products.
PRIME-EYES GLIDE
As vibrant as liquid. As easy as a pencil. Color your eyes fabulous with water-resistant PrimeEyes Glide eyeliner.
**Two new shades: Emerald and Smoky.
PRIME-EYES HYDRATE
Luxurious, balmy, non-greasy treatment for stretchy, parched, mature under eyes.
5 types of multi-peptides gift brighter, plumper, smoother under eyes.
PRIMEWAND PIGMENT
Healthy, rosy glow in a posh silver wand.
Use the skin-perfecting, japonica-infused product to add color to your pout, a flush to your cheeks, and definition to your jawline.
PRIME-EYES GLIDE
As vibrant as liquid. As easy as a pencil. Color your eyes fabulous with water-resistant PrimeEyes Glide eyeliner.
**Two new shades: Emerald and Smoky.
PRIME-EYES HYDRATE
Get your wow under eye transformation, with our filler in a tub.
5 multi-peptides & precious saffron for smoother, whiter, brighter under eyes in 4-6 weeks.
PRIMEWAND PIGMENT
Healthy, rosy glow in a posh silver wand.
Use the skin-perfecting, japonica-infused product to add color to your pout, a flush to your cheeks, and definition to your jawline.
