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PrimeLash Mascara + PrimeEyes Glide eyeliner. Lush eyelashes, mesmerizing, lifted look.
Smooth coverage and seamless blending—naturally. A lightweight duo for a radiant, your-skin-but-better finish.
Glide-on eye brightener sticks that illuminate and lift. Crease-free formula made for mature lids.
Eyebrow must-have that instantly fills, tints, and defines for fuller-looking brows.
PrimeHair Lush N’ Thick growth shampoo + PrimeHair Luster volumizing conditioner.
Noticed a difference after first use. My hair has more volume & over all looked great.
- Rita Z.
Hydrated, lifted, radiant skin—naturally. A smoothing, brightening duo for your most refreshed look yet.
Pro-age best-seller mascara that separates & elongates short lashes. Formula for 3x lash thickening.
Fuller brows and longer lashes—naturally. Two powerful serums for visibly lush results with every swipe.
Lift, frame, and define with ease. Choose the shade for each unit - from 8 colors & finishes.
Cruelty Free
Supports Chemo Warriors
30-Night Money Back
Priority Shipping
Hypoallergenic
ph Balanced
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
