PrimeWand Trinity: A Dozen Make-Up Staples In One.

Why spend money on twelve beauty products when you can get it all in a single, travel-friendly kit?

Meet your new make-up bag.

PrimeWand Nourish: 3% Hyaluronic Acid blurs pores, banishes dry, rough patches. Works as a face base, a primer, a no-mess moisturizer, lip balm, and cuticle cream.

PrimeWand Pigment: Buildable face tint, juicy lipstick, popping eyelid enhancer, natural blush & bronzer.

Best of all, no shade mismatch. Every queen blooms the same color of happy. And that’s the flush PrimeWand Pigment brings.

PrimeWand Pearl: Regular highlighters spotlight pesky skin texture? This is dewy moonshine radiance for your under eyes, your cupid’s bow, and the high points of your face.

PrimeBrow Pencil: Naturally Effortless Brows.

Know how women over 50 just love fussing with their brows?

Exactly — they don’t.

That’s why we made PrimeBrow Pencil: micro-fine strokes, true-to-tone pigments, and a built-in spoolie for natural, full brows without the hassle.

With four mature-friendly shades, it’s perfect for sparse brows, bald spots, or grays.

Because you’re never fully dressed without flawless brows.

"I am 55, with barely there brows. Trust me, I’ve searched high and low for something that would give me a realistic and high-quality brow finish, in my chosen shade - strawberry blonde.

I didn’t think I’d ever see my eyebrows as well maintained and present as I did the first time I tried PrimeBrow Pencil in Blonde. You’ve managed to create a product that works like magic for us mature women. Thank you, Prime"

- Serena L.