What do mature queens want?
What are their priorities & concerns?
What solutions did they embrace (and love) in the year gone by?
Here is our version of 2023, wrapped!
2023, lashes demanded more.
They stood up for their rights, literally.
In an increasingly noisy mascara world where more is the unceasing refrain - women over 50 said, more AND better.
Longer eyelashes. Lifted high. Thick and strong.
But also - clump-free, flaking-free, stain-proof.
We dove deep into the best ways mature queens can sport lush, glossy, pristine lashes.
PS: Our “magic” ingredient to avoid clumps is Squalene. This natural moisturizing factor closely mimics the dewiness of youthful lashes, giving you the ability to layer without spider legs.
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PrimeLash Mascara
Tired of thin, sparse lashes and bare eyes? We’ve made a pro-age mascara for mature women that’ll get you more compliments than you ever thought possible.
PrimeLash Growth Serum
With PrimeLash Serum, take care of your lashes like never before. Daily application of the gentle, lash-boosting formula makes your lashes grow over time, while you sleep. Wake up looking great.
PrimeLash Mascara
Tired of thin, sparse lashes and bare eyes? We’ve made a pro-age mascara for mature women that’ll get you more compliments than you ever thought possible.
PrimeLash Growth Serum
With PrimeLash Serum, take care of your lashes like never before. Daily application of the gentle, lash-boosting formula makes your lashes grow over time, while you sleep. Wake up looking great.
The hammer of time falls hard on lip volume.
Lips are thinner, more susceptible to damage, and frankly - used the most.
Even women in their 30s complain about loss of “juiciness”.
How is your pout holding out?
And if you’ve been a smoker -- you need more than regular care. You require intensive repair and protection.
Fortunately, there are ways that work when it comes to rejuvenating your lips.
Start with hydration - both deep & topical. End with SPF protection.
Everything else in between is covered in our much requested guide.
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PrimeWand Nourish
Face, neck, elbows, cuticles, thighs, ankles, knees, legs, arms, or somewhere more naughty … PrimeWand Nourish is luxury moisturizer on the go. For women over 50.
PrimeLip Lipsticks
PrimeLip has Hyaluronic Acid spheres to give your lips a collagen boost. Sugar enriched natural formula for intense, lasting hydration and healing. Cruelty-free, vegan, hypoallergenic.
PrimeWand Nourish
Face, neck, elbows, cuticles, thighs, ankles, knees, legs, arms, or somewhere more naughty … PrimeWand Nourish is luxury moisturizer on the go. For women over 50.
PrimeLip Lipsticks
PrimeLip has Hyaluronic Acid spheres to give your lips a collagen boost. Sugar enriched natural formula for intense, lasting hydration and healing. Cruelty-free, vegan, hypoallergenic.
This post bust all the petty liner myths.
With proof.
It boils down to your coloring, eye shape, the specific mature skin problems that plague your eye area.
It’s 2023… no one can declare that black isn’t for silver queens. Or the waterline is out of line.
We play with make-up all the time.
And over 1200 mature ladies play with us.
Here are 7 eyeliner tips, brought to you by our editors & testers.
Get 2024 ready.
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At Prime, we revere the moisture barrier.
Yes, hydration is important. Yes, serums are inevitable.
But if you work in service of the moisture barrier -- you shave years off your lovely face (and keep them off).
All the skincare “to-dos” and “best practices” are in some way aimed at healing the acid mantle.
We shared 5 simple things you can bake into your beauty ritual to give your moisture barrier a fighting chance.
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PrimeSkin Beauty Water
PrimeSkin Beauty Water fiercely protects your sensitive skin’s moisture barrier; while doing a gentle yet firm job of removing make-up, grime, sweat, and tiredness.
PrimeSkin Indulge
The 1-minute skin maintenance all mature women need. Gently cleans dirt, dust, grime, and sweat. Deeply hydrates. Banishes dryness. Protects your moisture barrier.
Mature skin needs all the help it can get!
PrimeSkin Beauty Water fiercely protects your sensitive skin’s moisture barrier; while doing a gentle yet firm job of removing make-up, grime, sweat, and tiredness.
The 1-minute skin maintenance all mature women need.
Gently cleans dirt, dust, grime, and sweat.
Deeply hydrates. Banishes dryness. Protects your moisture barrier.
