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- Sandy, PrimeLash Mascara Customer.
Tired of thin, sparse lashes and bare eyes? We’ve made a pro-age mascara for mature women that’ll get you more compliments than you ever thought possible.
Years of research have created the perfect wand and formula duo. Wand separates tiniest lashes for zero clumps. Formula lifts and thickens existing lashes while boosting natural growth. pH balanced. All-natural. Forget irritation and panda eyes.
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For every purchase you make, we donate to women in need. Learn more
Eliminate your BIG problem. Thinning lashes and mascara wands that can’t grip them. PrimeLash has a unique wand that gets to the tiniest lashes. And coats them all.
Buildable formula takes drooping lashes to proud, fanning beauties. No drying. No breakage. Beautiful thickness.
PrimeLash is more than your regular mascara. It’s healing. It has premium ingredients to give your lashes what they need to grow thick and long.
6000+ 5* Reviews
PrimeLash is not just a cosmetic that you use to “look younger”. It’s healing in a bottle that will bring out the growth and glow of your natural lashes.
Created by pro-age make-up experts, PrimeLash will cut down your eye routine by several minutes.
No clump. No smear. No smudges.
Cruelty free. Do the right thing!
Instant elongation. Lasting natural growth.
Why compromise when you can glow and grow?
You deserve to try PrimeLash with no strings attached.
And we have full confidence in the technology we’ve used to create the formula.
Prime Prometics puts you in the limelight. Our mission is to help you enhance your natural beauty, at any age.
So if you’re not satisfied with PrimeLash, just let us know at firstname.lastname@example.org. We will refund you your money, no questions asked.
Even if that bottle’s empty. :)
PrimeLash Mascara is the world’s only healing mascara for mature eyelashes. Let us tell you what that means.
When you put on your regular mascara, the lashes are coated with pigments and stiffened. Most of the work is done by the volume of pigment deposited. So the more coats you apply, the more elongation you get.
This comes with a whole basket of issues:
But PrimeLash Mascara takes a different approach.
In short, PrimeLash Mascara is good for women of all races and ethnicities - whether they are 50, 60, 70, or beyond.
That is why this mascara was made and spent years in order to get the best-performing ingredients to help women of thin and sparse eyelashes, and make them long and thick!
PrimeLash stands out from every other mascara you’re likely to find because it’s specifically made for women in their 50s, 60s and beyond.
From top to bottom, PrimeLash is designed to flatter your eyes, skin and complexion in your 50s and beyond. We invite you to try it and see for yourself.
PrimeLash Mascara is available in three popular mature shades:
Yes! PrimeLash is designed to be hypoallergenic. It's made for the most sensitive eyes and delicate skin around the eye area. This unique formula does not contain any of the harsh chemicals or additives that can often cause eye reactions.
PrimeLash has a water-based formula, instead of the oil-based formulas you often see in mascaras. We chose this water-based formula because it has a neutral pH, making it healthier for the delicate skin around your eyes.
PrimeLash is made with pure, safe ingredients and without animal testing. We chose every ingredient with extreme care, so it can be used by women with the most sensitive eyes.
Flaking mascara is also a key reason why mascara can irritate eyes. PrimeLash moisturizing formula combined with its wand prevents this from happening.
It’s NOT waterproof, however, it's water-resistant.
What's the difference?
Waterproof mascaras contain harsh ingredients that can lead to dry, brittle lashes in your 50s and beyond. Water-proof mascaras are also a nightmare to get off.
On the other hand, water-resistant mascara, like our PrimeLash Mascara, will last all day and hold up through hot summer days, sweat, tears, rain and any other situation where eyes can water.
Although our mascara is water-resistant and will last all day, even during the hottest days and intensive sports activities, it is easy to remove it after a long day.
Here's an example video that shows how easy it is to remove our mascara:
Aqua, Candelilla Cera, Carbomer, Isopropyl Myristate, Cetyl Alcohol, Glyceryl Stearate, Magnesium Stearate, Squalane, Methylparaben, Propylparaben, Titanium Dioxide, Iron Oxides, Nylon-6
Absolutely not! PrimeLash is 100% cruelty free.
For every product you purchase, we donate to help a woman thrive.
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Investing in bodies that print accurate information to educate mature women.
Choosing the best talent in R&D to design cosmetics that use science to heal.