YOUR BEST DAYS ARE AHEAD: CALLING ALL SILVER QUEENS

We’re living in an age where women over 50 are being seen in mainstream media as a force to be reckoned with. 58-year-old Vice President Kamala Harris is living her best life working at The White House. 82-year-old Nancy Pelosi just stepped down from being House Speaker and leaves behind a ground-breaking legacy.

Women over 50 aren’t just making a mark in politics.

Even Hollywood—an industry known for highlighting women in their twenties and thirties—is taking note. Meryl Streep and Helen Mirren are stealing the show by giving the best performances of their life—playing complex, multi-layered characters.

In the business world, 65-year-old Carol B. Tomé runs UPS, and 67-year-old Indra Nooyi became the CEO of Pepsi Cola at age 51. Nooyi has been lauded as one of TIME Magazine’s 100 Most Influential People in the World in both 2007 and 2008.

All these women accomplished their greatest successes after age 50.

Women over 50 aren’t just making a mark in politics.

All these women accomplished their greatest successes after age 50.

Today, 50 is finally being heralded as the age that many women are truly coming into their own and triumphing over obstacles.

Far from using this milestone as a way to slow down as perhaps the women of previous generations did, silver queens today are riding the momentum of their 50s to celebrate hard-earned wisdom and success, and discover new talents and insights about themselves.

Today, 50 is finally being heralded as the age that many women are truly coming into their own and triumphing over obstacles.

As 2023 approaches, we firmly believe that women over 50 should get excited about what the new year has in store.

Celebrate your achievements -- both professional and personal, but also level up your life in ways you haven’t before.

The world is recognizing that experience and wisdom count for much more than aggressiveness and stamina—attributes most commonly associated with youth.

We at Prime think that women over 50 can get the best of both worlds.

They can maintain a youthful appearance without looking to anti-aging narratives. At the same time, they can revel in the peace, calm, and confidence that comes from a hard-earned sense of maturity.

Talk about a killer combination!

We’ve invested over a million dollars in research to heal signs of aging (as opposed to hiding them under multiple layers of harsh, toxic make-up).

The fact that most beauty brands recommend using more of the “lotions and potions” that lead to premature aging in the first place is reminiscent of people in ancient Greece slathering copious volumes of their lead infused make-up to hide the scarring caused by lead!!!

Break the cycle.

We at Prime think that women over 50 can get the best of both worlds.

They can maintain a youthful appearance without looking to anti-aging narratives. At the same time, they can revel in the peace, calm, and confidence that comes from a hard-earned sense of maturity.

Talk about a killer combination!

We’ve invested over a million dollars in research to heal signs of aging (as opposed to hiding them under multiple layers of harsh, toxic make-up).

Break the cycle.

Give your skin, brows, eyelashes and lips the bioactive nutrients they need to turn back the clock on decades of damage.

Flaunt the glow of happiness, get compliments for envy-inducing lashes, brows arched and framing your face…. Put your best (dainty) foot forward. ‘Cause you are looking a 100 …. And you are one in a million.

The world is your oyster -- and it’s all set to be one delicious ride.

Own The Year With Your Brilliant Beauty, On Your Terms!

Shop a luxe range of effective cosmetics and skincare, crafted with love for women over 50.

EXPLORE PRO-AGE MAKE-UP