How Can Women Over 50 Fight Back?

80% of Facial Aging Is Due to the Sun.

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Embrace aging. Not photoaging. Sun exposure is more than lines and wrinkles.

It deteriorates skin quality, causing skin cancer. 5 tips to look great and beat the sun. 

- By Ayesha Singh, Dermatologist, DO 

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1. Make Friends with Vitamins C & E.

Experts talk about including antioxidants in your diet. Do that! But don’t forget to bring the free radical fighting power of these vitamins to your beauty regime as well. Serums, cleansers, make-up removers - they benefit from antioxidants too. 

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2. Seek Shade.

Not exciting. But this is the first principle of sun protection and mature skincare. Shade > sunscreen! 

Latest research shows that wrinkle formation is accelerated when you’re out and about in the sun.

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3. Don’t Forget the Lips.

Your lips are fragile. And they don’t have sweat glands. 

Always use a lip balm with at least SPF 15, and ingredients that include bioactives capable of healing sunburns. It’s not just about preventing imminent damage. Repair existing damage as well.

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4. Sunglasses with UV Protection Are an Investment.

A few reasons why. 

  1. They offer shade. Shade > sunscreen. 
  2. The skin around your eyes is up to 50% thinner than the rest of your face. Extra UV protection is a gift. 
  3. Sunglasses prevent squinting in the harsh light, cutting down wrinkle formation.
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5. Don’t Move Out Without a SPF 40 Broad Spectrum Sunscreen.

In fact, apply sunscreen even when you’re indoors. Both reflected sunlight (from windows) and the glare of tech (blue light) can cause aging. 

Studies show that people who use sunscreen regularly show no signs of photoaging. They age 24% less than people who apply sunscreen intermittently. 

Make unbreachable sun protection your new favorite habit!

If Sunscreen Is All That & More,

Why Do 7 out of 10 Mature Women Skip Sunscreen?

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“Oily, sticky… yucky… kills my make-up.”

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“I break out in massive acne…. No thanks!”

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“I don’t want flashback and clown face…. Show me something that works but won’t leave that awful white cast.”

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“Blocks my pores… Skin feels slippery yet without my usual glow…”

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“Doesn’t work. Have blisters and burns. So disappointed…”

They deserve better. And they know it!

What If Women Over 50 Could Embrace the Sun

With No Fear of Photoaging, Burns, or Skin Cancer?

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Meet PrimeSkin Protect: SPF 40 UVA + UVB + Blue Light Protection.

It is especially formulated to prevent facial photoaging (aging due to the sun) in women over 50. 

Myth: SPF is enough.

Reality: SPF protects against sunburns (UVB radiation). You need SPF and UVA radiation protection.

PrimeSkin Protect carries SPF 40 and as much UVA protection as UVB guard (**This is the gold standard for sunscreens). It also shields you from High Energy Visible (HEV) radiation (blue light) thrown by gadgets and screens.

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Said skin stings less after sun exposure. 

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Said reddening and inflammation reduce. 

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Experienced less dehydration after time in the sun.

**Check Availability

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Myth: Sunscreen kills make-up. 

Reality: With the right ingredients, sunscreen leaves your skin hydrated, velvety, a perfect canvas for what comes next. 

PrimeSkin Protect is non-oily. Thanks to an aqua base, it boosts your moisture barrier, prevents clogged pores, and invites make-up (heavy or minimalistic) to settle into a smooth, even finish. Zero white cast. 

See it to believe it.

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Myth: Chemical sunscreens will break you out. 

Reality: Ingredients like oxybenzone & benzophenone-3 trigger allergies. 

PrimeSkin Protect is light and effective. Each and every ingredient used in this non-comedogenic formula is rated “very low allergenic potential”. 

In fact, PrimeSkin Protect takes it one step further. Its DamageDefy technology reverses existing sun damage with Hyaluronic Acid (repairs moisture barrier), green tea (prevents free radical damage) and aloe vera (soothes sunburns).

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Photoaging Reduces 2x

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Repairs Existing Sun Damage

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Flawless in Natural Light

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Step Outdoors with Confidence

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Try PrimeSkin Risk-Free. 100% Money-Back Guaranteed!

Price & hesitation should never come between you and a Prime product that’ll lift your confidence.

That’s why we have a no questions asked, 30-day money-back guarantee.

99% of women ADORE PrimeSkin. We won’t be mad if you’re in the 1% that for some reason don’t.

Send us back the bottle, even if it's empty.

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Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.


PrimeSkin Protect is a completely transparent, non-oily, unscented, lightweight chemical sunscreen. It doesn’t contain the ingredients that leave a white cast or give you “clown face”.

We’ve been extra careful with the formulation.

PrimeSkin Protect DOES NOT contain oxybenzone and benzophenone-3 that trigger breakouts and allergic reactions in women over 50. The compounds in PrimeSkin Protect are known for their low allergenic potential.

  1. Use generously as the last step of your skincare regime, and before make-up.
  2. Let it soak and settle for 5 minutes before applying other products.
  3. Wait for 15 minutes from the time of application to activate optimal protection.
  4. Reapply every 2 hours.

**Remember, shade is the best defense. So carry wide brimmed hats and sunglasses.

Absolutely. PrimeSkin protect is a shield against sun damage for your entire body.


While PrimeSkin Protect is suitable for everyone, we recommend that you purchase kid safe sunscreens if you wish to protect your little ones against the sun.

YES. PrimeSkin Protect won’t irritate freshly shaved skin. And it doesn’t settle in beards.

We’ve taken several precautions to prevent this: 

PrimeSkin Protect doesn’t contain oxybenzone and benzophenone-3 that trigger breakouts and allergic reactions in women over 50. 

PrimeSkin Protect is hypoallergenic and dermatologist tested. 

PrimeSkin Protect is pH balanced and non-comedogenic (won’t clog pores) 

However, a standard patch test is recommended. Apply the sunscreen behind your ears. Observe for 24 hours.

If you follow the regime we’ve suggested, a tube of PrimeSkin Protect can last up to 2 months.

Please bear in mind that if you have a very active lifestyle and spend long stretches outdoors, you will (and should) run through your tube faster.

Lean in. Let’s talk numbers.

PrimeSkin Protect is SPF 40. The UVB rays of the sun take 40x longer to redden your skin, than if you weren’t wearing any protection.

However, this isn’t enough. The PrimeSkin Protect formula is broad spectrum. It blocks UVA (photoaging) radiation too. We’ve boosted this product with more than the 50% of SPF level recommended in studies.

Moreover, PrimeSkin Protect is bursting with photostable active ingredients and stable Vitamin E. Both work together in harmony to ensure that you get all-round defense right out the door, and this protection lasts with time.

Diligently reapply every 2 hours. And seek the shade when possible.

DamageDefy is Prime’s way of turning your sunscreen into skincare. Here is the thing - damaged skin damages faster. 

So this isn’t about multitasking sunscreen. It is about 10x-ing your solar protection. 

We’ve taken the core of the already proven Prime healing DNA (found in every Prime product), and imbuing it with the ability to reverse existing sun damage. 

  • Hyaluronic acid in the right concentration repairs compromised moisture barrier. Also hydrates parched skin. 
  • Aloe vera is a known skin soother. It reduces redness & inflammation. 
  • Green tea fights free radical damage.