We understand that your post-50 brows need specialist care.

1. STOP Layering Sunscreen and Foundation over your Brows
Too much layering can block the hair follicle and slow hair growth. Less is more.

2. STOP Sleeping in your Make-up
You will regret it in the morning. Dried pencil and gel residue make brows stiff and unruly.

3. STOP Trimming your Eyebrows
You wouldn’t trim your fringe, so why risk trimming menopausal brows? Leave it to the experts.

4. CONDITION your Eyebrows
Fragile eyebrows desperately need conditioning. Do not use hair conditioner – you need a hydrating, pH balanced brow serum to nourish your brows.

5. FEED your Brows
Fruit and veg are rich in vitamins that feed your lashes and brows internally and help them
grow fuller and thicker.

6. STOP using Pencils and Pomades Designed for 20-year-Olds.
They are stuffed full of toxins. And deposit too much pigment for over-the-top, harsh &
un-natural brows.

We Get It! Brows Are Your Identity. Losing Them is Scary & Disappointing.
Blame hormones – eyebrow growth slows down post-menopause, leading to thinning brows, bald spots and patchy brows. Not to mention the cumulative hair follicle damage from decades of plucking or threading.
We don’t realise how important our brows are until we start losing them. Beautifully groomed brows have a magical ability to frame your face and draw attention to your eyes. But thin eyebrows can knock our confidence – the eye contour loses definition, and your face sags.
You look older than you are.
The way out is tough ‘cause you can’t slap on fake brows.
And drawing on brow hair is a pain for older queens.
Maybe you have spent a fortune on expensive contouring kits, sticky pomades and eyebrow pencils that end up looking drawn on. Microblading is too sharp and defined for mature skin.
If you are struggling to define your post-50 brows, stop taking advice from 20-year-old
Influencers – their eyebrows are completely different to yours.
It’s time to upgrade to a specialist make-up brand that adores your post-50 brows.
The cosmetics industry doesn’t value mature women (their loss), so it’s time for an upgrade.
Luckily, PrimeCausemetics specializes in pro-age lash & brow care – we see your beauty.
We’ve designed clean products that suit the delicate post-menopausal skin around your eyes and bring out your natural beauty – less is more for post-50 women.

Last year we surveyed 1200 women over 50.
And they all wanted this: Gorgeous brows right now, without spending hours in front of
the mirror. And better natural brow hair growth, for the long term.
Impossible? Hardly.
Meet: PrimeBrow Complete:
One sleek wand.
3 wow actions.
Gorgeous brows for women over 50.
Natural brow growth, with use.
Natural + Cruelty-Free + Hypoallergenic
Our brow-boosting formula is specifically designed to be gentle and safe and is pH balanced
for sensitive eyes and cancer patients.
Created For Women post-50: Perfect Brows in 2 Minutes a Day!
What Women Are Saying About Us...

What Women Are Saying About Us...
“Big fan of PrimeBrow Growth Serum. Had to have this one. The Prime mousse is fantastic. No smell. Each dip picks up just the right amount of product. The color is natural and doesn’t stain anything else. Truly - all I ever wanted.. In a wand. Who would’ve thought!”
-Bridgett S, 55
"Easy to apply and has a fantastic effect that thickens the lashes with just one or two strokes and stays put!....."
-Sue
"I like PrimeLash Mascara a lot! It provides a good definition without being clumpy…."
-Amanda