Trybe Creator Playbook
This playbook is built on real performance, not theory. Every angle, hook, and creative technique comes from content that has already demonstrated its ability to convert. Use these insights as your starting point, add your own personality, and create content that performs—while earning 10% on every sale you drive.
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We review your content and reply to messages quickly — and we intend to keep it that way.
Earn 10% on every attributed sale you drive, tracked in real time.
Top-performing creators can unlock up to $2,000 in recurring monthly compensation based on performance, motivation, and potential.
Every Tuesday, we’ll share our Top 3 performing creatives and angles, plus fresh insights and recommendations to help you create content that converts.
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This week’s best-performing creatives — and why they worked.
Winning angle
Why it works: Strong hook that immediately proves the coverage.
Winning angle
Why it works: Strong, relatable problem — rosacea/red skin + immediate product demonstration.
Winning angle
Why it works: Strong relatable problem - rosea / red skin + immediate product demonstration.
Focus on strong hooks and clear before & afters.
Take inspiration. Make it yours.
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Made for mature beauty. Built to perform.
Our products are designed around the real beauty needs of mature women — an audience that is often overlooked by the beauty industry.
From Color Changing Foundation to Instant Eye Tightener and long-wear lip color, our products are visually demonstrable — giving you strong before & afters, transformations and scroll-stopping content.
Our hero formulas are dermatologist tested and hypoallergenic, with gentle formulas developed with mature and sensitive skin in mind.
We celebrate aging rather than trying to hide it. Our pro-age philosophy is about confidence, authenticity and showing real skin at every age.
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Assume zero prior knowledge. The viewer may have never seen Prime Prometics — or even heard of the product before.
Make sure every video clearly communicates the problem, the product, what it does and why it matters.
Don’t rely on your previous videos to provide context. Every video should stand on its own.
ASK YOURSELF:
Would someone seeing Prime Prometics for the first time understand what this product does?
Don’t tell us the product works. Let us see it.
Show the problem. Show the application. Show the transformation. Show the result. Real demonstrations and visible results make your claims believable.
Instead of:“This foundation has amazing coverage.”
Show: Dark spots → application → side-by-side difference → final result.
ASK YOURSELF:
Can the viewer see the reason to believe?
Our main audience is mature women. Make her feel seen, represented and part of the community.
Never hide age or treat aging as something that needs to be fixed. Your makeup does.
Show real skin, fine lines, texture, character and confidence. Celebrate aging — don’t fight it.
ASK YOURSELF:
Would a mature woman watching this feel seen, understood and celebrated?
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The eyeliner that glides over mature lids: no tugging, no skipping, no smudging.
Shades: Kohl
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Most eyeliners drag on delicate, wrinkled lids and skip or smudge by lunchtime. Glide was made for mature eyes. It slides on without pulling the skin and gives clean, crisp lines that stay put. 93% of testers said one application lasted all day.
Rich, vibrant colour. Leave it sharp and defined, or soften it with the Smudger for a smoky look.
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1The first 2–3 seconds have to stop the scroll. It can be visual, emotional or conversational, whatever suits you.
2Show your bare eyes first, then the finished look. A split screen, a transition or a straight before-then-after all work, so try what fits your style.
3This is the most important part. Get a close-up of the liner gliding over the lid without pulling the skin, plus one full-face angle. Show the Smudger if you use it, and take your time here: it's the moment that stops people scrolling.
4Say the full name, “PrimeEyes Glide Eyeliner by Prime Prometics”, and show the pencil on camera at some point. The shade, the sharpener, the tip or a swatch all work.
5Weave these in naturally. Talk while you apply, react when you see the result, share your thoughts at the end. Somewhere in the video, mention how it glides, what you love and why it works on your lids.
6Show a close-up of the finished eye and the full face in good light. Close with a CTA in your own words: where to find it and why it's worth it.
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Choose 1 shade that makes your eyes pop.
Show how easily it glides over mature/textured lids
Show short, easy strokes and precise application
Apply → let it set → rub/water test to demonstrate staying power
Show how eyeliner instantly defines and frames one eye
Show strategic outer-corner definition and immediate visual difference
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This Mulberry eyeliner makes my blue eyes pop.
Who said hooded eye ladies can’t wear eyeliner?
Eyeliner after 50 is a whole different game.
I thought I was too old for eyeliner…
If you have shaky hands, you can still use eyeliner.
Let's see if this survives the smudge test.
Who said you can't wear blue eyeliner after 50?
I haven’t worn eyeliner in years—here’s why I started again.
The creamy eyeshadow stick that lifts and wakes up tired eyes, in under a minute.
Shimmer shades: Estrella
Matte shades: Vanilla
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Powder shadows tug on delicate skin, settle into fine lines and crease on hooded lids. This one glides on like silk, doesn't emphasise wrinkles, and won't crease, smudge or migrate. Lighter shades on the lid and inner corner give an instant eye-lift effect.
Shimmer or matte. Smooth, luminous and lifted, and it feels like hydrating skincare on the lid.
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1The first 2–3 seconds have to stop the scroll. It can be visual, emotional or conversational, whatever suits you.
2Show your bare, tired-looking eyes first, then the lifted result. A split screen, a transition or a straight before-then-after all work, so try what fits your style.
3This is the most important part. Get a close-up of the stick swiping on and blending with your finger, plus a full-face angle with eyes open to show there's no creasing on the lid. Take your time here: it's the moment that stops people scrolling.
4Say the full name, “PrimeEyes Eye Brightener by Prime Prometics”, and show the stick on camera at some point. The shade name, a swatch on your hand or the built-in sharpener all work.
5Weave these in naturally. Talk while you apply, react when you see the result, share your thoughts at the end. Somewhere in the video, mention the creamy feel, how fast it is and why it works on your eyes.
6Show your eyes open and closed, plus the full face, in good light. Close with a CTA in your own words: where to find it and why it's worth it.
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Apply to one eye only and show the instant difference.
time the application.
show how easy is to apply the product.
show it staying put on a hooded lid, eyes open.
Demonstrate strategic placement to make eyes appear more open
before and after, no other makeup.
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One swipe and my eyes look lifted.
Easiest eye trick under 20 seconds
If you have hooded eyes, stop using powder eyeshadow.
This little trick opens up your eyes instantly.
This is how I make tired eyes look awake in seconds.
Why no one told me that eyeshadows are so easy?
I’m 50+ and this is one of my favorite eye makeup tricks.
If your eyes look smaller with age, try this.
Our two best-sellers in one set: defined eyes and longer lashes, made for mature eyes.
Mascara shades: Black
Eyeliner shades: Kohl
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With age, lids get softer and lashes get thinner, so liners tug and mascaras clump, flake or smudge. This duo was made for exactly that: a gel-crème liner that doesn't pull the skin, and a tubing mascara that lengthens sparse lashes and comes off without breaking them.
Defined, lifted eyes with long, glossy, separated lashes.
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1The first 2–3 seconds have to stop the scroll. It can be visual, emotional or conversational, whatever suits you.
2Show your bare eyes first, then the result with liner and lashes. A split screen, a transition or a straight before-then-after all work, so try what fits your style.
3This is the most important part. Get a close-up of the liner gliding over the lid, then the mascara combing through your lashes, plus one full-face angle. Take your time here: it's the moment that stops people scrolling.
4Say the full name, “Bestseller Bundle by Prime Prometics”, and show both products on camera at some point. The comb wand, the pencil tip, unboxing or holding them up all work.
5Weave these in naturally. Talk while you apply, react when you see the result, share your thoughts at the end. Somewhere in the video, mention both products, what you love and why they work for your eyes.
6Show a close-up of the finished eye and the full face in good light. Close with a CTA in your own words: where to find it and why it's worth it.
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one eye with the bundle, one bare
same color liner and mascara, start to finish
liner and mascara, start to finish
the full eye look with just these two
“I keep seeing Prime Prometics everywhere, so I’m finally testing their bestsellers.”
Take the bundle from everyday face to polished occasion-ready makeup.
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I only did ONE eye—look at the difference.
Brown eyes—you NEED to see this color.
If you have [blue/green/brown] eyes, try mulberry color.
I want my eyes to POP tonight.
Two products. Two minutes. That’s it.
I swapped my black eye makeup for this.
These two replaced half my eye makeup bag.
This is my entire eye routine.
Lift, define and open up your whole eye area in minutes. Three products, one wide-awake look.
Brightener shades: Estrella
Mascara shades: Black
Eyeliner shades: Kohl
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Each step was made for mature eyes. The creamy shadow stick won't crease on hooded lids, the liner glides on without tugging, and the tubing mascara lengthens sparse lashes without clumps. Together they give definition that stays put: no creasing and no midday touch-ups.
Bright, lifted lids, a defined lash line, and long, glossy lashes.
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1The first 2–3 seconds have to stop the scroll. It can be visual, emotional or conversational, whatever suits you.
2Show your bare eyes first, then the result with liner and lashes. A split screen, a transition or a straight before-then-after all work, so try what fits your style.
3This is the most important part. Get a close-up of the liner gliding over the lid, then the mascara combing through your lashes, plus one full-face angle. Take your time here: it's the moment that stops people scrolling.
4Say the full name, “Bestseller Bundle by Prime Prometics”, and show both products on camera at some point. The comb wand, the pencil tip, unboxing or holding them up all work.
5Weave these in naturally. Talk while you apply, react when you see the result, share your thoughts at the end. Somewhere in the video, mention both products, what you love and why they work for your eyes.
6Show a close-up of the finished eye and the full face in good light. Close with a CTA in your own words: where to find it and why it's worth it.
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Do the full Mega Glam look on one eye and leave the other completely bare.
Start makeup-free and build the eye look product by product with a dramatic final reveal.
Choose complementary eyeliner/mascara shades and focus on how they bring out blue, green, hazel, or brown eyes.
Create an elevated eye look quickly using only the bundle.
Start with a simple daytime look, then use the bundle to turn it into evening glam.
brightener, liner, mascara, in order
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I only did ONE eye—look at this difference.
Same face. Completely different eyes.
Watch my eyes go from THIS… to THIS.
If you have blue eyes, you NEED to try this bundle.
Running late? Do your eyes like THIS.
Watch me take this look from daytime to date night.
If your eyes always look tired, try THIS.
Want your eyes to stand out? Do these three things.
Colour and definition back on your lips for 12+ hours, with no bleeding and no feathering.
Shades: Rosewood
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With age, lips lose colour and definition, and lipstick bleeds into the lines around the mouth. This stain sets into the lips instead of sitting on top. It's transfer-proof, doesn't feather even on deep lip lines, and lasts through meals, drinks and kisses. The precision tip makes it easy to apply, even with unsteady hands.
Natural, long-lasting colour that sets into the lips: your lips, only better. It comes off with an oil-based cleanser; it isn't a peel-off formula.
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1The first 2–3 seconds have to stop the scroll. It can be visual, emotional or conversational, whatever suits you.
2Show your bare lips first, then the stained result. A split screen, a transition or a straight before-then-after all work, so try what fits your style.
3This is the most important part. Get a close-up of the pen outlining your lips, then filling them in, to show how precise the tip is. Take your time here: it's the moment that stops people scrolling.
4Say the full name, “Forever Lip Stain by Prime Prometics”, and show the pen on camera at some point. The shade name, a swatch on your hand or the precision tip all work.
5Weave these in naturally. Talk while you apply, react when you see the result, share your thoughts at the end. Somewhere in the video, mention how long it lasts, that it doesn't feather, and how it feels. Audience love transfer tests.
6Show a lip close-up and the full face in good light. Close with a CTA in your own words: where to find it and why it's worth it.
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Position it as the easy, commitment-free alternative to the “lip tattoo” look: long-lasting color without a cosmetic tattoo.
Apply in the morning → check in after coffee, meals, drinks, and throughout the day.
Apply → let it set → kiss hand/partner or drink from a white cup and show the transfer test.
Apply once → go about the day → check whether the color remains.
Show application close-up on mature lips, focusing on definition and how the finished color looks.
Apply stain to only half the lips to show the difference in color and definition.
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I wanted a lip tattoo… but then I found THIS.
Before you get your lips tattooed, watch this.
I put this on this morning—here’s what it looks like 12 hours later.
Coffee test. Kiss test. Food test. Let’s go.
I’m DONE reapplying lipstick all day.
My lipstick normally disappears before lunchtime.
Lip products hit differently after 50.
I didn’t realize how much definition I was missing, until I found this.
