Your cart: 0 items
Your cart is empty
Our bestsellers:
Are you sure you want to remove this?
You will not be able to get this back once removing.
Your cart: 0 items
Your cart is empty
Our bestsellers:
You will not be able to get this back once removing.
Heard you loud and clear.
And managed to restock PrimeWand Pigment…. Yayy!
And not only that, we also brought you a triple whammy.
PrimeWand Pearl and PrimeWand Nourish joined PrimeWand Pigment to create PrimeWand Trinity!
Three magic sticks in one eco-friendly bag.
Replaces dozens of products: starting with lipsticks, tints, balms, blushers and contours to highlighters (if they could actually flatter women over 50), all-over moisturizer, cuticle cream and more
Heard you loud and clear.
And managed to restock PrimeWand Pigment…. Yayy!
And not only that, we also brought you a triple whammy.
PrimeWand Pearl and PrimeWand Nourish joined PrimeWand Pigment to create PrimeWand Trinity!
Three magic sticks in one eco-friendly bag.
Replaces dozens of products: starting with lipsticks, tints, balms, blushers and contours to highlighters (if they could actually flatter women over 50), all-over moisturizer, cuticle cream and more
While YouTube and Tiktok are blowing up ‘cause of the Lashgate drama with Mikayla Nogueira, we thought it is time to hammer home the fact that not all products with credible (or influencer fed) advertising are actually good for you.
This is even more relevant when the demographic in question is mature women over 50.
Why?
Because your skin tends to lose collagen, lashes become sparse and sensitive, lips deflate and pucker and natural oils dry up, causing quite a bit of friction and drag when applying products.
Moreover harsh chemicals are a strict no-no.
Here are the 5 five beauty picks we’ve blacklisted because they do more harm than good:
Waterproof lash products
Matte lipsticks
Powder…
…. To learn about the other items, and to understand why they should be ditched, read our blog.
While YouTube and Tiktok are blowing up ‘cause of the Lashgate drama with Mikayla Nogueira, we thought it is time to hammer home the fact that not all products with credible (or influencer fed) advertising are actually good for you.
This is even more relevant when the demographic in question is mature women over 50.
Why?
Because your skin tends to lose collagen, lashes become sparse and sensitive, lips deflate and pucker and natural oils dry up, causing quite a bit of friction and drag when applying products.
Moreover harsh chemicals are a strict no-no.
Here are the 5 five beauty picks we’ve blacklisted because they do more harm than good:
Waterproof lash products
Matte lipsticks
Powder…
…. To learn about the other items, and to understand why they should be ditched, read our blog.
Without chasing anti-aging.
Stress plays a key role in shortening the length of your telomeres and speeding up aging.
You don’t have to dislike your lines and wrinkles… you don’t have to be dissatisfied with the reflection in the mirror.
You can choose to take small steps (often called “lifestyle upgrades”) that banish stress from your life, and repair the damage already done.
Understand why psychodermatology (where mind meets the skin) is worth knowing.
Smile more
Breathe life in…
Adaptogens …
What are they?
We unpack everything in our latest blog post.
Without chasing anti-aging.
Stress plays a key role in shortening the length of your telomeres and speeding up aging.
You don’t have to dislike your lines and wrinkles… you don’t have to be dissatisfied with the reflection in the mirror.
You can choose to take small steps (often called “lifestyle upgrades”) that banish stress from your life, and repair the damage already done.
Understand why psychodermatology (where mind meets the skin) is worth knowing.
Smile more
Breathe life in…
Adaptogens …
What are they?
We unpack everything in our latest blog post.
We asked our community - What is bothering you?
Hundreds of replies said “Turkey Neck”.
This is us bringing some non-invasive solutions that you can try at home to start adding tension (in a good way) and resilience to the sagging around your chin and on your neck.
Exercise is essential (Sorry!)
Pump hydration into your parched skin. Hydrated skin produces more collagen.
Diet is always a deciding factor.
For the gravy on the turkey neck issue, go read our post.
We asked our community - What is bothering you?
Hundreds of replies said “Turkey Neck”.
This is us bringing some non-invasive solutions that you can try at home to start adding tension (in a good way) and resilience to the sagging around your chin and on your neck.
Exercise is essential (Sorry!)
Pump hydration into your parched skin. Hydrated skin produces more collagen.
Diet is always a deciding factor.
For the gravy on the turkey neck issue, go read our post.
PrimeWand Pigment: All-in-one make-up stick. Natural, buildable, vibrant.
PrimeLash Mascara: 10x lash length. No flaking. Serum base repairs lash damage.
PrimeLip Gloss: We sold endless units of the most fun, non-tacky big girl gloss…. Pucker up.
PrimeSkin Beauty Water: Parties need glam. Glam needs hydrating make-up remover. Made for silver queens.
PrimeWand Pigment: All-in-one make-up stick. Natural, buildable, vibrant.
PrimeLash Mascara: 10x lash length. No flaking. Serum base repairs lash damage.
PrimeLip Gloss: We sold endless units of the most fun, non-tacky big girl gloss…. Pucker up.
PrimeSkin Beauty Water: Parties need glam. Glam needs hydrating make-up remover. Made for silver queens.
FIGHT CANCER
Equipping charities that help breast cancer survivors live with dignity.
SALUTE WOMEN ON FRONTLINES
Expanding our drive to support women on the medical frontline.
STOP MISINFORMATION
Investing in bodies that print accurate information to educate mature women.
COMMISSION RESEARCH
Choosing the best talent in R&D to design cosmetics that use science to heal.
