Your cart: 0 items
Your cart is empty
Our bestsellers:
Are you sure you want to remove this?
You will not be able to get this back once removing.
Your cart: 0 items
Your cart is empty
Our bestsellers:
You will not be able to get this back once removing.
Once upon a time you could depend on your favorite lipstick shade.
Remember that?
One swipe and you painted the town (and your pout) red. Those were the days…
But there's no reason why you can’t add a splash of color & oomph to your mature mouth.
The thing is - rules of lipstick wearing change once you hit 50.
And no one gave you the updated memo.
We’ve done just that. A complete guide to understand why your trusty lip shades look off, and how to pick new best performing colors.
Covering:
💄 Lip anatomy - after 50.
💄 Best lipstick shades for mature blondes
💄 General lipstick tips
💄 How to pull off red
Once upon a time you could depend on your favorite lipstick shade.
Remember that?
One swipe and you painted the town (and your pout) red. Those were the days…
But there's no reason why you can’t add a splash of color & oomph to your mature mouth.
The thing is - rules of lipstick wearing change once you hit 50.
And no one gave you the updated memo.
We’ve done just that. A complete guide to understand why your trusty lip shades look off, and how to pick new best performing colors.
Covering:
Lip anatomy - after 50.
Best lipstick shades for mature blondes
General lipstick tips
How to pull off red
There are a few reasons why eyeliners go from being your beloved to the bane of your eye make-up routine.
👉 The color is dark and intense.
👉 Your eyelids droop with age … yet your liner technique doesn’t adapt.
👉 You aim for the thick, swooping lines of your 20s. Once you hit that 5-0 milestone, use your liner to give natural definition to your graceful, wise eyes.
A picture is worth a thousand words. And Lisa’s video speaks volumes.
Combat the dreaded liner droop.
Achieve a fine finish.
And so much more….
There are a few reasons why eyeliners go from being your beloved to the bane of your eye make-up routine.
The color is dark and intense.
Your eyelids droop with age … yet your liner technique doesn’t adapt.
You aim for the thick, swooping lines of your 20s. Once you hit that 5-0 milestone, use your liner to give natural definition to your graceful, wise eyes.
A picture is worth a thousand words. And Lisa’s video speaks volumes.
Combat the dreaded liner droop.
Achieve a fine finish.
And so much more….
They can be a real curse and struggle - Hooded eyes.
Who wants to spend good time on a dazzling eye look, only to have extra skin mar and hide it?
Unfortunately the years weigh heavy on downturned eyes.
Making you look eternally tired and sleepy.
So many mature queens rush into eyelid surgery.
Don’t do that. Not worth the risk.
We’ve assembled some natural & low effort tips to help you banish the hood… for good.
💧 We talk about hydration and nutrition -- Yep, important.
🖌️ Color magic to downplay the downturn.
👁️ Quick fix to open up your eyes and take attention away from the extra skin.
Plus, so much more….
They can be a real curse and struggle - Hooded eyes.
Who wants to spend good time on a dazzling eye look, only to have extra skin mar and hide it?
Unfortunately the years weigh heavy on downturned eyes.
Making you look eternally tired and sleepy.
So many mature queens rush into eyelid surgery.
Don’t do that. Not worth the risk.
We’ve assembled some natural & low effort tips to help you banish the hood… for good.
We talk about hydration and nutrition -- Yep, important.
Color magic to downplay the downturn.
Quick fix to open up your eyes and take attention away from the extra skin.
Plus, so much more….
PrimeLash
Mascara
The world’s most loved healing mascara for women over 50. 10x lash length & thickness. Three 50-friendly colors.
PrimeSkin
Beauty Water
Hot new launch. Prime’s maiden skincare product. Deeply nourishing make-up remover. Zero tugging and pulling.
PrimeBrow
Complete
Unique in its 3-in-1 action, this is what mature women use to grow lush, vibrant, natural brows -- at any age.
PrimeWand
Pigment
Full face of dewy make-up. In one sleek stick. Lipstick, bronzer, blush, tint … skin adoring formula and universally flattering shade.
PrimeLash
Mascara
The world’s most loved healing mascara for women over 50. 10x lash length & thickness. Three 50-friendly colors.
PrimeSkin
Beauty Water
Hot new launch. Prime’s maiden skincare product. Deeply nourishing make-up remover. Zero tugging and pulling.
PrimeBrow
Complete
Unique in its 3-in-1 action, this is what mature women use to grow lush, vibrant, natural brows -- at any age.
PrimeWand
Pigment
Full face of dewy make-up. In one sleek stick. Lipstick, bronzer, blush, tint … skin adoring formula and universally flattering shade.
PrimeLash
Mascara
The world’s most loved healing mascara for women over 50. 10x lash length & thickness. Three 50-friendly colors.
PrimeSkin
Beauty Water
Hot new launch. Prime’s maiden skincare product. Deeply nourishing make-up remover. Zero tugging and pulling.
PrimeBrow
Complete
Unique in its 3-in-1 action, this is what mature women use to grow lush, vibrant, natural brows -- at any age.
PrimeWand
Pigment
Full face of dewy make-up. In one sleek stick. Lipstick, bronzer, blush, tint … skin adoring formula and universally flattering shade.
PS: Want to be in on all the smoking hot launches, insider secret make-up tips, and competitive advantages to look unlike any other women over 50?
Make sure Prime’s emails are in your “Primary” tab and Prime Prometics is added to your address book (especially on Gmail).
PS: Want to be in on all the smoking hot launches, insider secret make-up tips, and competitive advantages to look unlike any other women over 50?
Make sure Prime’s emails are in your “Primary” tab and Prime Prometics is added to your address book (especially on Gmail).
FIGHT CANCER
Equipping charities that help breast cancer survivors live with dignity.
SALUTE WOMEN ON FRONTLINES
Expanding our drive to support women on the medical frontline.
STOP MISINFORMATION
Investing in bodies that print accurate information to educate mature women.
COMMISSION RESEARCH
Choosing the best talent in R&D to design cosmetics that use science to heal.
:blur(9)/229178ad180547d8a6abcf9d398118a0/274086391_299102852205106_4847495645602697720_n.jpeg)