October is Breast Cancer Awareness Month. And once again, Prime is going pink.
Supporting women affected by breast cancer has been part of Prime Prometics from the beginning. Through our Giving Program, we partner with organizations doing meaningful work in breast cancer education, treatment, recovery, and patient support.
One of our longest-standing partners is the National Breast Cancer Foundation (NBCF).
We’ve been working together since 2022, and this October, we’re celebrating that partnership, sharing some important breast health information, and introducing two limited-edition Prime favorites created especially for Breast Cancer Awareness Month.
Prime Prometics was built around a simple belief: beauty can do more.
Through Prime’s Giving Program, we provide financial and in-kind support to organizations helping women through breast cancer and the many challenges that can come with a diagnosis
Last year alone, we:
Donated $1.5 million
Reached more than 9,000 women
Worked with 25 new Giving Partners
Donated directly to 27 hospitals
Across our Giving efforts, Prime has now donated more than $2.7 million in funds and products.
From product donations and patient programs to community events and financial support, our goal is to put those resources where they can make an actual difference.
Prime Prometics was built around a simple belief: beauty can do more.
Through Prime’s Giving Program, we provide financial and in-kind support to organizations helping women through breast cancer and the many challenges that can come with a diagnosis
Last year alone, we:
Donated $1.5 million.
Reached more than 9,000 women.
Worked with 25 new Giving Partners.
Donated directly to 27 hospitals.
Across our Giving efforts, Prime has now donated more than $2.7 million in funds and products.
From product donations and patient programs to community events and financial support, our goal is to put those resources where they can make an actual difference.
Breast Cancer Awareness Month is also a good reminder to stay informed about your own breast health.
According to NBCF, 1 in 8 women in the United States will be diagnosed with breast cancer in her lifetime, and more than 4 million breast cancer survivors are living in the U.S. today.
There’s encouraging news, too: when breast cancer is detected at an early, localized stage, the five-year relative survival rate is over 99%.
That makes early detection and breast self-awareness especially important.
Get familiar with how your breasts normally look and feel, know your personal risk factors, and speak with your healthcare provider about which screenings and what schedule are appropriate for you.
Awareness is useful. Taking action with that knowledge is even better.
By helping them through the most challenging moments, these women are reminded that beauty goes far beyond their hair or skin. It’s a state of mind. We measure our success in the strength and smiles of our Surthrivors, but these milestones share the story of how far we’ve come—together:
Our partnership with NBCF began in 2022, and it has grown significantly since.
So far, Prime has donated more than $2.5 million in financial and in-kind support to NBCF through several different initiatives.
Together, we’ve also packed more than 6,000 NBCF HOPE Kits for women affected by breast cancer across the country.
These kits are designed to provide practical and comforting items to women undergoing breast cancer treatment. And they’re just one part of NBCF’s work.
NBCF provides breast health education, early detection services, patient navigation, support programs, and other resources designed to help women throughout their breast cancer journey.
Our partnership has also supported NBCF’s Patient Relief Fund, helping women access necessary treatment and breast surgeries while reducing some of the financial pressure that can come with treatment and recovery.
As NBCF’s CEO, Kevin Hail, shared:
“We’re so grateful for our longtime partnership with Prime Prometics and the many ways they continue to support patients and families affected by breast cancer. Their commitment to this work means so much, and we’re proud to have them as a partner in helping patients feel supported, cared for, and empowered.”
Of course, Breast Cancer Awareness Month wouldn’t be complete without a little pink.
So this year, two Prime favorites are getting a special look.
Our #1 bestselling Mascara is going pink.
PrimeLash Mascara in Black comes in special limited-edition pink packaging this October, with the same pro-age formula you already know and love.
A shade made for this moment.
Petal is a delicate, cool rose-pink shimmer debuting exclusively for Breast Cancer Awareness Month. Made with creamy, crease-proof formula mature lids love, it adds a soft touch of brightness to the inner corners and lids.
But the Pink Editions aren't just about the packaging.
Purchases of Pink Edition products contribute to a minimum annual donation of $10,000 to NBCF's Patient Relief Fund, supporting women affected by breast cancer with real, practical needs.
Of course, Breast Cancer Awareness Month wouldn’t be complete without a little pink.
So this year, two Prime favorites are getting a special look.
Our #1 bestselling mascara is going pink.
PrimeLash Mascara in Black comes in special limited-edition pink packaging this October, with the same pro-age formula you already know and love.
A shade made for this moment.
Petal is a delicate, cool rose-pink shimmer debuting exclusively for Breast Cancer Awareness Month. Made with creamy, crease-proof formula mature lids love, it adds a soft touch of brightness to the inner corners and lids.
But the Pink Editions aren't just about the packaging.
Purchases of Pink Edition products contribute to a minimum annual donation of $10,000 to NBCF's Patient Relief Fund, supporting women affected by breast cancer with real, practical needs.
October gives breast cancer awareness a bigger platform, but our commitment to supporting women affected by breast cancer continues year-round.
Prime works with organizations across the US, Canada, the UK, and Australia, supporting initiatives that help women through diagnosis, treatment, recovery, and beyond.
And we’re always looking for new ways to grow that impact.
If you’re part of an organization supporting women affected by breast cancer—or know one we should partner with—we’d love to hear from you.
Reach out to our Giving team at giving@primeprometics.com
Together with our partners and the Prime community, we’ll continue finding new ways to show up, give back, and make a meaningful difference for women who need it.
This Breast Cancer Awareness Month, we encourage you to stay informed, prioritize your breast health, support the women around you, and join us in going pink for a purpose.
For all general inquiries, please contact us at info@primeprometics.com. Or become a Giving Program partner, reach out to giving@primeprometics.com.
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