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It settles in wrinkles, making fine lines more visible. Opt for a cream-based foundation or heavy, tinted moisturizer instead.
Use highlighter sparingly, and only on the focal points of your face.
Pair nude/pastel lipsticks with a complementary lip liner for defined lines around the mouth.
- STOP “highlighting” your crease.
- STOP doing the classic cut crease or the spotlight effect (sorry!)
- A hint of shimmer on the eyelids is okay
- Jazz up your eyes with mascara instead**
(**Eyelashes are important. Read on to find out why.)
This one is HUGE.
They DON’T have wands to separate and coat thin, tiny lashes. This creates lumps.
They ARE NOT hypoallergenic. You get red, watery, irritated eyes. And smearing.
They DRY OUT lashes with water-proof formula. Mascara on dry lashes flakes.
They ARE NOT easy to take off! And further damage lashes over a period of time.
When you’re in your 50s, 60s, 70s or 80s… forgetting the firmness and the resilience of youth can be quite difficult.
Mature women go through changes in their hormone levels that alter their looks.
A rushed, hectic beauty regime, and lots of expensive products DON’T equal a fabulous you.
The trick is to find a couple of pro-age products that work REALLY well. And stick to them.
At Prime Prometics, we searched high and low for the biggest confidence booster in women over 50.
And we found it!
Shooting selfies but not sharing them cause they look dull without their sweeping lashes is not fair….
Struggling with mascaras that don’t meet their mature needs is not fair…
Having to invest hundreds of dollars in lash extensions that actually deteriorate lash quality is not fair….
If you are a silver beauty, and you are fed up of mediocre mascaras with big promises, look for a product that has the following:
A wand that’s designed to separate thin, tiny lashes
Water-resistant formula that’s NOT waterproof
The ability to coat sparse lashes
Buildable formula that actually works
VITAMINS that double up as a lash booster
What Women Are Saying About Us...
What Women Are Saying About Us...
“No clumping, flaking or smudging, & it’s easy to remove with my normal removing routine.I would give this mascara 10 stars & will absolutely reorder more!.” -Margaret
"Easy to apply and has a fantastic effect that thickens the lashes with just one or two strokes and stays put!....." -Sue
"I like PrimeLash Mascara a lot! It provides a good definition without being clumpy…." -Amanda
I am in the "older" population now and when I was in the younger population, I committed many make-up offenses like sleeping in my makeup and not removing my mascara. As a result of that or maybe just due to aging, my eyelashes are very thin now. It's hard to find a good mascara (believe me, I've spent a lot of money trying!) that makes my eyelashes look like they have some substance now. I used PrimeLash for the 1st time yesterday and I'm VERY impressed! It makes my lashes longer and fuller. I'm sold on this mascara & I will be buying more! -Monica
If you’re over 50, try to make your mascara hold itself together past 50 minutes. You can’t. In an hour your under-eyes are messy, your lashes are drooping.
Gets to tiniest lashes. Separates them. No clumps
Buildable formula gives lift & drama in two coats.
Essential vitamins bond to lashes for growth.
pH balanced. Hypoallergenic. Zero irritation.
Experience the Prime effect.
Price & hesitation should never come between you and a Prime product that’ll lift your confidence.
That’s why we have a no questions asked, 30-day money-back guarantee.
99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.
Send us back the bottle, even if it's empty.
For every product you purchase, we donate to help a woman thrive.
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Investing in bodies that print accurate information to educate mature women.
Choosing the best talent in R&D to design cosmetics that use science to heal.
There are dozens of results for over 50 make-up tips for women. Which ones work? The ones that are written by mature queens, preferably with a background in beauty and make-up. It isn’t easy for a writer to mimic what a woman over 50, 60, or 70 goes through as she loses lashes and brows.
The effectiveness of the tips and the empathy of the narration hits right when the author is a silver queen. All tips offered by Prime Causemetics are polled from its community of 1200+ mature women. Tried and tested. Proven to work.
Here is a comprehensive list of make-up techniques mature queens can benefit from and should invest in:
- Clean mascara application with an ergonomic wand.
- Face coverage with moisturizer and light powder, instead of heavy foundations.
- Color matching. Because most shades don’t show well against pale skin and silver hair. Pristine though both are!
- A minimalistic approach to eyebrows. Using few products to get a natural, prominent look.
- Never go for coats of thick foundation. It settles in creases and dries sensitive skin out.
- Opt for water based make-up. And gel based cleansers.
- Hydrate yourself. With liquids and essential fatty acids.
- Natural collagen is your friend. Boost it by including bone broth in your diet.
- Have a morning and night routine. Repetition is the secret to mature beauty.