Struggling to Look Fabulous After 50? Make-up Favorites No Longer Working?

Feel You're Invisible in a Crowd?

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Stop doing these 5 things TODAY! Rock your mature make-up look. Stand out.

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1. Avoid Foundation That Dries Skin

It settles in wrinkles, making fine lines more visible. Opt for a cream-based foundation or heavy, tinted moisturizer instead.

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2. Don’t Go Overboard With Highlighters

Use highlighter sparingly, and only on the focal points of your face.

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3. Say No To Dark Colors

Pair nude/pastel lipsticks with a complementary lip liner for defined lines around the mouth.

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4. Don’t Swipe Eyeshadow Techniques From Influencers

- STOP “highlighting” your crease.

- STOP doing the classic cut crease or the spotlight effect (sorry!)

- A hint of shimmer on the eyelids is okay

- Jazz up your eyes with mascara instead**

(**Eyelashes are important. Read on to find out why.)

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5. STOP Using Mascaras Meant For 20-Year Olds.

This one is HUGE.

Most mascaras that you see in the market today don't cater to mature women.

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They DON’T have wands to separate and coat thin, tiny lashes. This creates lumps.

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They ARE NOT hypoallergenic. You get red, watery, irritated eyes. And smearing.

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They DRY OUT lashes with water-proof formula. Mascara on dry lashes flakes.

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They ARE NOT easy to take off! And further damage lashes over a period of time.

Is That It? Will You Never Look Your Best, and Wake Up to More Thin, Sparse Lashes?

When you’re in your 50s, 60s, 70s or 80s… forgetting the firmness and the resilience of youth can be quite difficult.

Mature women go through changes in their hormone levels that alter their looks.

The Trick Is To LOVE Yourself For The Way You Are Now.

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The cosmetic world is a big culprit here. It does not prioritize women over 50! And it hides ONE huge truth….

A rushed, hectic beauty regime, and lots of expensive products DON’T equal a fabulous you.

The trick is to find a couple of pro-age products that work REALLY well. And stick to them.

At Prime Prometics, we searched high and low for the biggest confidence booster in women over 50.

And we found it!

🥁🥁 DRUMROLL It’s Eyelashes 🥁🥁

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Most mature women said:

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Shooting selfies but not sharing them cause they look dull without their sweeping lashes is not fair….

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Struggling with mascaras that don’t meet their mature needs is not fair…

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Having to invest hundreds of dollars in lash extensions that actually deteriorate lash quality is not fair….

How About You?
Do The Same Thoughts Go Through Your Mind?

We Get It. Sweeping Lashes Have Eluded You. You’ve Been Disappointed by Mascaras. And Now You’re Wary.

But You Can Be Above 50, 60, 70, or 80 AND Find Your Favorite Mascara!!

If you are a silver beauty, and you are fed up of mediocre mascaras with big promises, look for a product that has the following:

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A wand that’s designed to separate thin, tiny lashes

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Water-resistant formula that’s NOT waterproof

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The ability to coat sparse lashes

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Buildable formula that actually works

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Hypoallergenic base

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VITAMINS that double up as a lash booster

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Meet: PrimeLash

Finally, a Mascara That Has EVERYTHING You Want. You’ll Give It 10 Stars Like 99% Of Our Customers!

Created For Women Over 50. 100% Elongation Guaranteed.

Get Thick, Defined, Lifted Lashes That Make You Look Like a Million Dollars. In Two Clean Coats.

What Women Are Saying About Us...

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What Women Are Saying About Us...

“No clumping, flaking or smudging, & it’s easy to remove with my normal removing routine.I would give this mascara 10 stars & will absolutely reorder more!.” -Margaret


"Easy to apply and has a fantastic effect that thickens the lashes with just one or two strokes and stays put!....." -Sue


"I like PrimeLash Mascara a lot! It provides a good definition without being clumpy…." -Amanda


I am in the "older" population now and when I was in the younger population, I committed many make-up offenses like sleeping in my makeup and not removing my mascara. As a result of that or maybe just due to aging, my eyelashes are very thin now. It's hard to find a good mascara (believe me, I've spent a lot of money trying!) that makes my eyelashes look like they have some substance now. I used PrimeLash for the 1st time yesterday and I'm VERY impressed! It makes my lashes longer and fuller. I'm sold on this mascara & I will be buying more! -Monica

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Most Mascaras Fail the "Over 50" Test. Why is PrimeLash Different?

If you’re over 50, try to make your mascara hold itself together past 50 minutes. You can’t. In an hour your under-eyes are messy, your lashes are drooping.

PrimeLash Works Because Of Its Unique Four-Way Action:
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Magic Wand
Gets to tiniest lashes. Separates them. No clumps

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100% Elongation
Buildable formula gives lift & drama in two coats.

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Vitamin Enriched
Essential vitamins bond to lashes for growth.

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pH balanced. Hypoallergenic. Zero irritation.

Experience the Prime effect.

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Try PrimeLash Risk-Free. 100% Money-Back Guaranteed!

Price & hesitation should never come between you and a Prime product that’ll lift your confidence.
That’s why we have a no questions asked, 30-day money-back guarantee.

99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.

Send us back the bottle, even if it's empty.

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Try the World's first mascara for women over 50! You'll love it.

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Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.


There are dozens of results for over 50 make-up tips for women. Which ones work? The ones that are written by mature queens, preferably with a background in beauty and make-up. It isn’t easy for a writer to mimic what a woman over 50, 60, or 70 goes through as she loses lashes and brows. 

The effectiveness of the tips and the empathy of the narration hits right when the author is a silver queen. All tips offered by Prime Causemetics are polled from its community of 1200+ mature women. Tried and tested. Proven to work. 

Here is a comprehensive list of make-up techniques mature queens can benefit from and should invest in: 

- Clean mascara application with an ergonomic wand. 

- Face coverage with moisturizer and light powder, instead of heavy foundations. 

- Color matching. Because most shades don’t show well against pale skin and silver hair. Pristine though both are! 

- A minimalistic approach to eyebrows. Using few products to get a natural, prominent look. 

- Never go for coats of thick foundation. It settles in creases and dries sensitive skin out. 

- Opt for water based make-up. And gel based cleansers. 

- Hydrate yourself. With liquids and essential fatty acids. 

- Natural collagen is your friend. Boost it by including bone broth in your diet. 

- Have a morning and night routine. Repetition is the secret to mature beauty. 

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