Eyeliner Tips

Black Eyeliners Aren’t For Women Over 50? Liners Make Mature Women Look Cheap?

Eyeliners Aging You?

A woman with curly black hair and a pink sweatshirt applies black eyeliner to her upper eyelid while smiling, against a light blue background.

Everyone’s an expert on Facebook! Read 5 pro MUA tips to help women over 50 rock their liners.

Illustration of a blue eye with long lashes, outlined in blue, next to a pink number 1 on a light background.

1. Eye Shape Is Different, Eye Color Is Different.

Don’t be disheartened or discouraged by one size fits all advice. Some of your peers have hooded eyes… you don’t! They have hazel eyes… maybe you don’t. Experiment to find what suits you. That’s what proaging is all about. #nohate.

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2. Black Works. The Right Kind

Quality black eyeliners are a class apart. However, there are a few cons to regular black ones. Jet black is harsh. It pales you out. A lot of black liners stain your under eyes. Opt for a black eyeliner with heavy gray undertones. To soften your finished look.

Illustration of an eye with long lashes, eyebrow above, and a makeup brush applying eyeliner to the lower lash line. A pink number 3 appears to the left of the eye.

3. Jazz Up Your Water Line. You (Absolutely) Can.

Again.. Experiment. Use a soft tipped, water resistant liner. Choose shades like rich brown. Play around with lining and defining just under your eyeballs, as opposed encircling your entire eye with liner strokes.

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4. A Small Wing Is A Big Win.

Don’t trace the exact shape of your upper eyelid. When you reach the
point where your eyelid starts to droop (hey! It’s not your fault),
flick a tiny wing. Pull the liner up, so it lifts your entire face.

Illustration of a stylized eye with an eyeliner pencil drawing a line on the upper eyelid, next to the pink number 5.

5. Stop Using Eyeliners Meant For 20-Year Olds.

Did your favorite black liner define you?
70+ and still crave crisp, velvety color applied without hassles?
If you’ve given up on eyeliners out of sheer frustration, we get you.
You’re using products made for 20-year olds.
These generic items can’t keep up with the demands of mature lids and eyes.

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Women Over 50 Are Special. You Need Eyeliners Crafted Just For You!

The advice to shun liners after a certain age is a “grapes are sour” kind of story.

Some women soldier on with their messy, harsh, toxin laden liners because they think there’s nothing better out there.

Others are already defeated by:

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Patchy eyeliner finish that looks awful.

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The struggle (and tugging) to simply apply the product on mature lids

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Smudging and running, at the first hint of moisture.

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Burning, irritation, lash damage.

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Don’t Compromise.

Meet PrimeEyes Glide: First Eyeliner Made For Women Over 50.

Five twist-up eyeliner pencils in various colors are displayed vertically. Callouts highlight features like intense color, water resistance, safe pigments, built-in sharpener, effective smudger, and hyaluronic acid for lashes.
A collage of four women with gray or white hair, each posing for a portrait. One has straight shoulder-length hair, one has long blonde curls, one shows a profile with winged eyeliner, and one smiles with light gray hair in a bun.
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7 Reasons Why PrimeEyes Glide Will Work, Even If Nothing Else Has.

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Unique gel creme texture. Vivid liquid like pay-off, in the convenience of a velvet tipped pencil.

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Water and tear resistant.

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Races across mature lids, laying color in crisp lines. Lasts the day.

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Dermatologist tested. Hypoallergenic.

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Cruelty-free.

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Weighs and angles just right. Adjusts to hand tremors.

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Conditions lids and lashes with an extra dose of refined Hyaluronic Acid.

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White logos of Vogue, Good Housekeeping, and Cosmopolitan magazines are displayed side by side on a blue background.
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From Simple Strokes to Smokey Eyes… Slay With PrimeEyes Glide.

Try PrimeEyes Risk-Free. 100% Money-Back Guaranteed!

Price & hesitation should never come between you and a Prime product that’ll lift your confidence.

That’s why we have a no questions asked, 30-day money-back guarantee.

99% of women ADORE PrimeEyes Glide. We won’t be mad if you’re in the 1% that for some reason don’t.

Send us back the wand, even if you haven't used it at all.

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Cosmetics with Heart

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.

FAQs

PrimeEyes Glide has a unique buttery gel crème texture. It behaves like a pencil. Is easy to hold, apply, manipulate. Budge proof. But deposits pigment like a liquid - in clean, crisp, precise lines. Generous, vibrant, silky.

PrimeEyes Glide is hypoallergenic. Safe for your lid and your lashes. pH balanced for sensitive eyes, it is meant to sit pretty in your water line. But, please be a conscious and wise consumer. Put your health first and “patch” test everything. Discontinue use if it causes irritation.

Here is the complete list of ingredients that go into PrimeEyes Glide:

  • Cyclopentamethylsiloxane
  • Silica
  • Ozokerite
  • Polyethylene
  • Beeswax
  • PDMS(polydimethylsiloxane)
  • Trimethylsilanoxy silicate
  • CI77499
  • CI77491
  • CI77492
  • CI77266
  • Synthetic wax
  • Isoeicosane
  • Ethylhexylglycerin
  • Hydroxybenzoate

Yes. PrimeEyes Glide is reinforced with avocado oil, olive oil & refined Hyaluronic Acid. It in fact soothes and hydrates your lash follicles for better lash growth. Being pH balanced & hypoallergenic, it is safe for use around the eyes. Even if you have sensitive eyes due to allergies or medications.

Please handle your PrimeEyes Glide with care. The tip is fortified, and protected by the casing in which it comes. It is creamy but does not break as easily as some of the other light touch liners out there.

No, the tip isn’t retractable. Retractable eyeliners often play hide and seek with the volume of product that you get. 

There is no smoke & mirrors with PrimeEyes Glide. What you see is what you get. Sharpen the tip for long stay & long lasting precision!

93% of testers have found that the initial application of PrimeEyes Glide lasts the day. But this will vary from queen to queen - based on the intensity of the initial layer, lid oiliness, and humidity in the air. 

What we can say is this… the more you use this eyeliner, the more your lashes & lids will thrive.

PrimeEyes Glide is water resistant. It doesn’t use heavy waxes or fibers to hold on to your lid and lashes for dear life. Instead it repels moisture because of hydrating emollients like avocado oil & olive oil. 

Oil & water do not mix.

This principle makes nourishing, intense, lasting pigment pay-off possible. 

Components and ingredients are sourced from all over the world, including the US, Australia and China.

Of course. PrimeEyes Glide is a soft touch product that doesn’t irritate the eyes.. even if you wear contact lenses.