Eyeliners Aging You? Black Liners Aren’t For Mature Women? Horrible Color and Zero Stay?

All Your Eyeliner Problems… Solved.

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5 pro tips to help women over 50 get the best result from their eyeliners.

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1. Eye Shape is Different, Eye Color is Different.

Don’t be disheartened or discouraged by one size fits all advice. Some of your peers have hooded eyes… you don’t! They have hazel eyes… maybe you don’t. Experiment to find what suits you. That’s what proaging is all about. #nohate.

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2. Black Works. The Right Kind.

Quality black eyeliners are a class apart. However, there are a few cons to regular black ones. Jet black is harsh. It pales you out. A lot of black liners stain your under eyes. Opt for a black eyeliner with heavy gray undertones. To soften your finished look.

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3. Jazz Up Your Water Line. You (Absolutely) Can.

Again.. Experiment. Use a soft tipped, water resistant liner. Choose shades like rich brown. Play around with lining and defining just under your eyeballs, as opposed encircling your entire eye with liner strokes.

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4. A Small Wing Is A Big Win.

Don’t trace the exact shape of your upper eyelid. When you reach the
point where your eyelid starts to droop (hey! It’s not your fault),
flick a tiny wing. Pull the liner up, so it lifts your entire face.

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5. Stop Using This Type of Eyeliner!

Liners designed for 20-year olds.

The problem with generic eyeliners is they flop when faced with the challenge of mature eyes.

Three reasons for this:

- Focus on pigment shade (bold/bright) instead of intensity. Strokes turn patchy within an hour.
- The finish relies on smooth lids for perfection. Lines and wrinkles disrupt the fantasy.
- Harsh formulas burn, redden and damage - both lids and lashes. A big no-no for mature queens.

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Luckily, There Is An Eyeliner Especially Crafted For Women Over 50.

Don’t Settle For Less. Use PrimeEyes Glide.

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7 Reasons Why PrimeEyes Glide Will Work, Even If Nothing Else Has.

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Unique gel creme texture. Vivid liquid like pay-off, in the convenience of a velvet tipped pencil.

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Water and tear resistant.

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Races across mature lids, laying color in crisp lines. Lasts the day.

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Dermatologist tested. Hypoallergenic.

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Weighs and angles just right. Adjusts to hand tremors.

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Conditions lids and lashes with an extra dose of refined Hyaluronic Acid.

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From Simple Strokes to Smokey Eyes… Slay With PrimeEyes Glide.

“With PrimeEyes Glide, drawing a wing is easy. Simply glide the pencil along your lid, no need to pull on the skin for a smooth, clean, intense finish. Smudger comes with the eyeliner. What a dream to use. Done in seconds” - Patricia L.

**Check Availability

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Try PrimeEyes Risk-Free. 100% Money-Back Guaranteed!

Price & hesitation should never come between you and a Prime product that’ll lift your confidence.

That’s why we have a no questions asked, 30-day money-back guarantee.

99% of women ADORE PrimeEyes. We won’t be mad if you’re in the 1% that for some reason don’t.

Send us back the bottle, even if it's empty.

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Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.


PrimeEyes Glide has a unique buttery gel crème texture. It behaves like a pencil. Is easy to hold, apply, manipulate. Budge proof. But deposits pigment like a liquid - in clean, crisp, precise lines. Generous, vibrant, silky.

PrimeEyes Glide is hypoallergenic. Safe for your lid and your lashes. pH balanced for sensitive eyes, it is meant to sit pretty in your water line. But, please be a conscious and wise consumer. Put your health first and “patch” test everything. Discontinue use if it causes irritation.

Here is the complete list of ingredients that go into PrimeEyes Glide:

  • Cyclopentamethylsiloxane
  • Silica
  • Ozokerite
  • Polyethylene
  • Beeswax
  • PDMS(polydimethylsiloxane)
  • Trimethylsilanoxy silicate
  • CI77499
  • CI77491
  • CI77492
  • CI77266
  • Synthetic wax
  • Isoeicosane
  • Ethylhexylglycerin
  • Hydroxybenzoate

Yes. PrimeEyes Glide is reinforced with avocado oil, olive oil & refined Hyaluronic Acid. It in fact soothes and hydrates your lash follicles for better lash growth. Being pH balanced & hypoallergenic, it is safe for use around the eyes. Even if you have sensitive eyes due to allergies or medications.

Please handle your PrimeEyes Glide with care. The tip is fortified, and protected by the casing in which it comes. It is creamy but does not break as easily as some of the other light touch liners out there.

No, the tip isn’t retractable. Retractable eyeliners often play hide and seek with the volume of product that you get. 

There is no smoke & mirrors with PrimeEyes Glide. What you see is what you get. Sharpen the tip for long stay & long lasting precision!

93% of testers have found that the initial application of PrimeEyes Glide lasts the day. But this will vary from queen to queen - based on the intensity of the initial layer, lid oiliness, and humidity in the air. 

What we can say is this… the more you use this eyeliner, the more your lashes & lids will thrive.

PrimeEyes Glide is water resistant. It doesn’t use heavy waxes or fibers to hold on to your lid and lashes for dear life. Instead it repels moisture because of hydrating emollients like avocado oil & olive oil. 

Oil & water do not mix.

This principle makes nourishing, intense, lasting pigment pay-off possible. 

Components and ingredients are sourced from all over the world, including the US, Australia and China.

Of course. PrimeEyes Glide is a soft touch product that doesn’t irritate the eyes.. even if you wear contact lenses.