A Happy Marriage Helps You Live Longer…

And Happy Marriages Need Happy Wives…

Image 23024354033687

Jason Clarke here. 55. One fine day my wife decided she wanted separate bedrooms. Then she locked me out of her life… We did couple’s therapy.. But the problem lay elsewhere.

If your wife is distant, isolated, emotionally cold, and preoccupied.. She hasn’t stopped loving you. But she does need your help.

Let me introduce you to what you’re up against.

Meet Menopause.

Image 23024354885655
Image 22816046546967
Image 22816046678039

But, But… My Wife Went Through Her Menopause Years Ago…!

I am going to address the elephant in the room.

Even if your wife went through menopause a decade ago, the aftermath is still strong.

She’s been coping with the changes, and now they’ve spiraled out of control.

She won’t tell you because she isn’t clear on what she needs.

And she is battling two enemies.

Menopause with its tidal wave of hormonal changes that have wreaked havoc on every bodily function.

And the anti-aging narrative that’s screaming in her ears to keep looking young.

Men Over 50 Are Experienced. Women Over 50 Are Old.

Sparse, thinning, breaking eyelashes are incapable of adding to her femininity.

Image 23024356196375

According to a Quality of Life (QoL) survey with 1200 mature women:

Image 23024359505943

Experience depression over lashless eyes.

Image 23024359571479

Are willing to opt for expensive transplants to fix the issue.

Image 23024359538711

Shun intimacy & a social life when suffering from lack of confidence.

Her Friends Are in the Same Rocky Boat!

So you have to be her hero.

Because the longer she spends in this disempowered state, the more she’ll withdraw from her former life…

She trusts you. She simply doesn’t know you’d get what she’s going through.

I’m here with my story to share a solution.

So you can take her out of the rut & get her to try something new and game changing.

Image 23024361635863

The fix to your wife’s thinning lashes doesn’t lie in toxin laden cosmetics.

It lies in a three-pronged approach that has cost millions to perfect.

And has gathered over 5000, 5⭐ reviews across channels.

I’m Talking About PrimeLash Mascara.

The Simple, 2-Coat Solution to Your Wife’s Bare Eyes.

Smiles Don’t Come In Bottles.

Over a 100,000 Happy Users Say This Comes Close!

Image 23025759125527

Her make-up bag is full of duds.

She spends a pretty penny buying them, yet they do nothing for her lashes or her self esteem.

She is convinced she’s beyond unattractive.

Worse, that she’s lost her looks.

She may still be a desirable woman to the world, but not feeling as good as she can is chipping away at her happiness and your relationship.

Image 22816365903895

PrimeLash Mascara is what I bought on a Saturday evening scrolling mindlessly through Facebook.

At this point, I was desperate enough to try anything.

The ad was simple… It showed how a lady fighting cancer had regrown her lashes with the mascara.

She wasn’t happy. But I insisted she put it on. She disappeared into the bathroom and stayed there for 15 minutes.

When she emerged… She was smiling… softly.

She said, “You’re such a silly bug Jason. What gave you the idea to get me a mascara?”

“Do you like it?” “Yes, it’s good… I’ll wear it to our date night tomorrow!”

That’s when I knew I’d hit jackpot. The first date night in six months. Sundays were bright again.

Jason’s Simple Gesture Changed Everything… It’s Your Turn To See Why PrimeLash Mascara Will Work for Your Wife Too.

Image 23024369106967
Image 23024369074199
Image 23024369008663
Image 23024369041431

We Don’t Copy Generic Products Made for 20-Year Olds. This Mascara Was Designed with Mature Women.

Image 23024384409623


We’ve spent 18 months and over a million dollars perfecting a formula that contains the nourishment of olive oil & avocado oil, the power of vitamins A, C, E, H and the gene influencing ability of bioactive nutrients from lash boosting herbs like Aloe Vera and Lavender.

Image 23024385261591


The emollients hydrate parched dry lashes, increasing their length. The comb like wand separates tangled, thin lashes - catching and elongating the tiniest ones. Premium pigments like iron oxide mix with the serum base to create saturated, natural color that thickens and defines lashes.

Image 23024384835607


Our magic wand does all the heavy lifting! It coats sparse lashes. It prevents clumping. It perks up droopy eyelashes and deposits the right volume of pigment. The result? Your mother’s eyes pop! She loves the heavy fringe of lush, uplifted lashes.

Still On the Fence?

We get you. You don’t buy make-up. Every big change takes a leap of faith.

To make it easy, all our products come with a 30-day money back guarantee.

Image 23025759158295

Try PrimeLash Risk-Free. 100% Money-Back Guaranteed!

Price & hesitation should never come between you and a Prime product that’ll lift your confidence.

That’s why we have a no questions asked, 30-day money-back guarantee.

99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.

Send us back the bottle, even if it's empty.

Image 22982484688919
Image 20337986830359

Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

Image 22787056500759

Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

Image 22784798883863

Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

Image 22787080552471

Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

Image 22787080683543

Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.

Frequently Asked Questions:

PrimeLash Mascara is the world’s only healing mascara for mature eyelashes. Let us tell you what that means. 

When you put on your regular mascara, the lashes are coated with pigments and stiffened. Most of the work is done by the volume of pigment deposited. So the more coats you apply, the more elongation you get. 

This comes with a whole basket of issues: 

  • Chemicals in mascara formulations dry out your already thinning, brittle eyelashes. 
  • The double and triple coats are hard to wash off. Especially if the mascara in question is water-proof. 
  • So much pigment leads to lashes clumping together and that unseemly black tint under the eyes - called panda eyes. 
  • But PrimeLash Mascara takes a different approach. 
  1. It combs and separates thinning and sparse lashes. 
  2. The applicator deposits an optimum volume of pigment. Enough to smoothly coat each lash. No excess to create clumps. 
  3. The formula itself is developed to feed your lashes essential vitamins and hydration (in two clean coats) to offer up to 20x lash elongation, immediately. 
  4. The herb oils contain bioactive nutrients which heal and repair damage, as you go about your day with stunning lashes. 
  5. This product is pH balanced, hypoallergenic, vegan, cruelty-free, and certified organic. 

In short, PrimeLash Mascara is good for women of all races and ethnicities - whether they are 50, 60, 70, or beyond. 

Yes, absolutely. That is why this mascara was made and spent years in order to get the best-performing ingredients to help women of thin and sparse eyelashes, and make them long and thick!

PrimeLash stands out from every other mascara you’re likely to find because it’s specifically made for women in their 50s, 60s and beyond.

It’s made to lengthen, volumize, separate and define the shorter, finer lashes that women often experience after 50.

It’s a moisturizing mascara that highlights your lashes without drying them out.

Its soft black color complements every complexion and hair color without looking harsh or severe. (This color is particularly flattering for silver sisters!)

It’s made with safe, healthy ingredients that help your lashes retain their moisture, encourage lash growth, hydrate your lashes and prevent lash breakage—among other benefits.

It’s hypoallergenic, made for the most sensitive eyes.

It’s designed to be wearable all day long.

Its lengthening, defining wand prevents clumping and flaking.

It resists smearing, smudging, and running.

This water-based mascara dries quickly and won’t cause your eyelashes to clump or stick together the way oil-based formulas can.

It’s designed to go on smoothly and easily. It comes with a medium-sized silicone brush that’s slightly tapered so you can easily reach all your lashes.

It’s NOT waterproof because waterproof mascaras contain harsh ingredients that can lead to dry, brittle lashes in your 50s and beyond.

As a water-based formula, PrimeLash has a neutral pH. This makes this mascara a healthier option to use when you have delicate skin around your eyes—as many women do after 50.

It’s a buildable formula that allows you to easily add multiple coats for a more subtle or dramatic look, as you like.

It’s a clean beauty formula with ingredients we are proud to use.

It’s easy to apply and easy to remove, so you can add it to any “less is more” makeup routine—and still complete your makeup in 10 minutes or less.

From top to bottom, PrimeLash is designed to flatter your eyes, skin and complexion in your 50s and beyond. We invite you to try it and see for yourself.

PrimeLash Mascara is available in three popular mature shades:

  • Black. This is a soft, inky black that suits pale complexion and silver hair. We’ve used premium quality iron oxides for saturation, bypassing the problem of a harsh and over the top end look. Use this color for instant drama and attention. Perfect for parties and date nights.
  • Brown. A true brown. Not black playing pretend. Rich… almost woodsy. It is a blonde’s best friend. The undertones of burgundy also flatter redheads. Perfect with freckles! Bewitching and almost invisible. Yet the length and volume still impress.
  • Navy. Not your 80’s electric blue. This hue is sapphire bellied. Think Lady Diana’s peepers. Whitens and brightens tired eyes. Matches coppers, browns, golds and all jewel tones. Ultra-natural finish. No one will ever guess.

Yes! PrimeLash is designed to be hypoallergenic. It's made for the most sensitive eyes and delicate skin around the eye area. This unique formula does not contain any of the harsh chemicals or additives that can often cause eye reactions.

PrimeLash has a water-based formula, instead of the oil-based formulas you often see in mascaras. We chose this water-based formula because it has a neutral pH, making it healthier for the delicate skin around your eyes.

In addition to that, PrimeLash has what's called a "clean beauty formula." This means it's made with pure, safe ingredients and without animal testing. We chose every ingredient with extreme care, so it can be used by women with the most sensitive eyes.

Flaking mascara is also a key reason why mascara can irritate eyes. PrimeLash moisturizing formula combined with its wand prevents this from happening.

Aqua, Candelilla Cera, Carbomer, Isopropyl Myristate, Cetyl Alcohol, Glyceryl Stearate, Magnesium Stearate, Squalane, Methylparaben, Propylparaben, Titanium Dioxide, Iron Oxides, Nylon-6

Yes! PrimeLash ingredients are 100% natural and vegan!

Absolutely not! PrimeLash is 100% cruelty free.

The pro-age movement is the empowerment of women over 50.

It rebels against the improbable anti-aging narrative, giving people the freedom and the choice to embrace graceful aging.

It is all about accepting who you are at any age, understanding the truth that healthy is beautiful, and using effective products as well as lifestyle upgrades to look and feel the very best you can.

Pro-aging is life affirming. Especially for women struggling to love themselves in the aftermath of upheavals like menopause, chemotherapy or divorce.

It may just be the reframe your mother needs to leave crushing, unrealistic expectations behind, and pen her own definition of beauty.