Black Eyeliners Aren’t For Women Over 50? Liners Make Mature Women Look Cheap?

Eyeliners Aging You?

Image 23008032948247

Everyone’s an expert on Facebook! Read 5 pro MUA tips to help women over 50 rock their liners.

Image 23008063684631

1. Eye Shape is Different, Eye Color is Different.

Don’t be disheartened or discouraged by one size fits all advice. Some of your peers have hooded eyes… you don’t! They have hazel eyes… maybe you don’t. Experiment to find what suits you. That’s what proaging is all about. #nohate.

Image 23008063520791

2. Black Works. The Right Kind.

Quality black eyeliners are a class apart. However, there are a few cons to regular black ones. Jet black is harsh. It pales you out. A lot of black liners stain your under eyes. Opt for a black eyeliner with heavy gray undertones. To soften your finished look.

Image 23008063586327

3. Jazz Up Your Water Line. You (Absolutely) Can.

Again.. Experiment. Use a soft tipped, water resistant liner. Choose shades like rich brown. Play around with lining and defining just under your eyeballs, as opposed encircling your entire eye with liner strokes.

Image 23008063488023

4. A Small Wing Is A Big Win.

Don’t trace the exact shape of your upper eyelid. When you reach the
point where your eyelid starts to droop (hey! It’s not your fault),
flick a tiny wing. Pull the liner up, so it lifts your entire face.

Image 23008063553559

5. Stop Using Eyeliners Meant for 20-Year Olds.

Did your favorite black liner define you? 

70+ and still crave crisp, velvety color applied without hassles? 

If you’ve given up on eyeliners out of sheer frustration, we get you. 

You’re using products made for 20-year olds. 

These generic items can’t keep up with the demands of mature lids and eyes.

Women Over 50 Are Special. You Need Eyeliners Crafted Just For You!

The advice to shun liners after a certain age is a “grapes are sour” kind of story. 

Some women soldier on with their messy, harsh, toxin laden liners because they think there’s nothing better out there. 

Others are already defeated by:

Image 20456013660183

Patchy eyeliner finish that looks awful.

Image 20456013660183

The struggle (and tugging) to simply apply the product on mature lids. 

Image 20456013660183

Smudging and running, at the first hint of moisture. 

Image 20456013660183

Burning, irritation, lash damage. 

Image 22752773144599

Don’t Compromise.

Meet PrimeEyes Glide: First Eyeliner Made For Women Over 50.

Image 23008119521303
Image 23008119554071
Image 22904800051223

7 Reasons Why PrimeEyes Glide Will Work, Even If Nothing Else Has.

Image 23008121880599

Unique gel creme texture. Vivid liquid like pay-off, in the convenience of a velvet tipped pencil.

Image 23008121880599

Water and tear resistant.

Image 23008121880599

Races across mature lids, laying color in crisp lines. Lasts the day.

Image 23008121880599

Dermatologist tested. Hypoallergenic.

Image 23008121880599


Image 23008121880599

Weighs and angles just right. Adjusts to hand tremors.

Image 23008121880599

Conditions lids and lashes with an extra dose of refined Hyaluronic Acid.

Image 22816046546967
Image 22816046678039

From Simple Strokes to Smokey Eyes… Slay With PrimeEyes Glide.

Try PrimeEyes Risk-Free. 100% Money-Back Guaranteed!

Price & hesitation should never come between you and a Prime product that’ll lift your confidence.

That’s why we have a no questions asked, 30-day money-back guarantee.

99% of women ADORE PrimeEyes Glide. We won’t be mad if you’re in the 1% that for some reason don’t.

Send us back the wand, even if you haven't used it at all.

Image 23008134135831
Image 20335520284695

Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

Image 22752446840855

Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

Image 22784798883863

Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

Image 22493514858519

Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

Image 22493520298007

Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.


PrimeEyes Glide has a unique buttery gel crème texture. It behaves like a pencil. Is easy to hold, apply, manipulate. Budge proof. But deposits pigment like a liquid - in clean, crisp, precise lines. Generous, vibrant, silky.

PrimeEyes Glide is hypoallergenic. Safe for your lid and your lashes. pH balanced for sensitive eyes, it is meant to sit pretty in your water line. But, please be a conscious and wise consumer. Put your health first and “patch” test everything. Discontinue use if it causes irritation.

Here is the complete list of ingredients that go into PrimeEyes Glide:

  • Cyclopentamethylsiloxane
  • Silica
  • Ozokerite
  • Polyethylene
  • Beeswax
  • PDMS(polydimethylsiloxane)
  • Trimethylsilanoxy silicate
  • CI77499
  • CI77491
  • CI77492
  • CI77266
  • Synthetic wax
  • Isoeicosane
  • Ethylhexylglycerin
  • Hydroxybenzoate

Yes. PrimeEyes Glide is reinforced with avocado oil, olive oil & refined Hyaluronic Acid. It in fact soothes and hydrates your lash follicles for better lash growth. Being pH balanced & hypoallergenic, it is safe for use around the eyes. Even if you have sensitive eyes due to allergies or medications.

Please handle your PrimeEyes Glide with care. The tip is fortified, and protected by the casing in which it comes. It is creamy but does not break as easily as some of the other light touch liners out there.

No, the tip isn’t retractable. Retractable eyeliners often play hide and seek with the volume of product that you get. 

There is no smoke & mirrors with PrimeEyes Glide. What you see is what you get. Sharpen the tip for long stay & long lasting precision!

93% of testers have found that the initial application of PrimeEyes Glide lasts the day. But this will vary from queen to queen - based on the intensity of the initial layer, lid oiliness, and humidity in the air. 

What we can say is this… the more you use this eyeliner, the more your lashes & lids will thrive.

PrimeEyes Glide is water resistant. It doesn’t use heavy waxes or fibers to hold on to your lid and lashes for dear life. Instead it repels moisture because of hydrating emollients like avocado oil & olive oil. 

Oil & water do not mix.

This principle makes nourishing, intense, lasting pigment pay-off possible. 

Components and ingredients are sourced from all over the world, including the US, Australia and China.

Of course. PrimeEyes Glide is a soft touch product that doesn’t irritate the eyes.. even if you wear contact lenses.