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Simple but overlooked.
Your mascara expires. And when it does, the chemicals in it harm your lash strength.
They make your lashes bendy leading to (even) easier breakage.
Non-hypoallergenic mascara (one that contains preservatives) can irritate your eyes, making you rub them more frequently. This results in lash loss. Always use a pH balanced, gentle product.
Water-proof mascaras are a nightmare to get off. They dry out mature lashes, making them thinner, and more prone to breakage.
Most false lashes come with cheap adhesives. Pulling them out leads to broken and damaged lashes. For women over 50, this means more lash problems.
This one is HUGE.
They DON’T have wands to separate and coat thin, tiny lashes. This creates lumps.
They ARE NOT hypoallergenic. You get red, watery, irritated eyes. And smearing.
They DRY OUT lashes with water-proof formula. Mascara on dry lashes flakes.
They ARE NOT easy to take off! And further damage lashes over a period of time.
When you’re in your 50s, 60s, 70s or 80s… forgetting the firmness and the resilience of youth can be quite difficult.
Mature women go through changes in their hormone levels that alter their looks.
Shooting selfies but not sharing them cause your eyes look dull without your sweeping lashes is not fair….
Having to invest hundreds of dollars in lash extensions that actually deteriorate lash quality is not fair….
Struggling with mascaras that don’t meet your mature needs is not fair…
The cosmetic world does not prioritise women over 50!
Luckily, we at Prime Prometics do.
We have surveyed thousands of mature women and found their most pressing lash problems.
If You Are A Silver Beauty, And You Are Fed Up Of Mediocre Mascaras With Big Promises, Look For A Product That Has The Following:
A wand that’s designed to separate thin, tiny lashes
Water-resistant formula that’s NOT waterproof
The ability to coat sparse lashes
Buildable formula that actually works
VITAMINS that double up as a lash booster
What Women Are Saying About Us...
What Women Are Saying About Us...
“No clumping, flaking or smudging, & it’s easy to remove with my normal removing routine.I would give this mascara 10 stars & will absolutely reorder more!.” -Margaret
"Easy to apply and has a fantastic effect that thickens the lashes with just one or two strokes and stays put!....." -Sue
"It's the best mascara I've ever used & I'm 65yrs old & been using mascara since I was 14yrs so used lots! This is fab, so gentle on lashes but works perfect. Many thanks…." -Monica
"I like PrimeLash Mascara a lot! It provides a good definition without being clumpy…." -Tye
If you’re over 50, try to make your mascara hold itself together past 50 minutes. You can’t. In an hour your under-eyes are messy, your lashes are drooping.
Gets to tiniest lashes. Separates them. No clumps
Buildable formula gives lift & drama in two coats.
Essential vitamins bond to lashes for growth.
pH balanced. Hypoallergenic. Zero irritation.
Experience the Prime effect.
Price & hesitation should never come between you and a Prime product that’ll lift your confidence.
That’s why we have a no questions asked, 30-day money-back guarantee.
99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.
Send us back the bottle, even if it's empty.
Eyelash tips- even for mature eyes seem to stop short of including silver queens
on the other side of 60. This has to change. A mascara that is designed to target and
heal post menopause issues is one that can take on the beauty and lash woes of 70-
year olds too.
In general, the main problems faced by women over 70 include:
- Rapid lash thinning because of the inability of the body to absorb nutrients
- Tired cardiovascular system, leading to slow blood circulation, and slow lash
- Lash breakage due to chemicals or repetitive motion like rubbing the eyes.
- Eye sensitivity which is exacerbated by eye products that are full of toxins
and not hypoallergenic.
To counter this,eyelash tips and tricksaren’t enough. The answer lies in finding
the best mascara for mature, sparse lashes.
- Infusion of Vitamins A,B,C,E and H in a base of essential fatty acid rich olive
oil and avocado oil - to deliver hydration and nourishment straight to parched,
thin, 70’s eyelashes.
- A wand or applicator that combs, separates, elongates and also reinvigorates
tired lashes back to their glory.
- Healing instead of hiding. Chemicals provide a boost, in the now. But that’s
not sustainable. Bioactive nutrients from premium herbs order lash follicles to
shorten the lash growth cycle, and also stimulate the growth of new lashes.
- pH balanced, vegan, certified organic, cruelty free and hypoallergenic (tested
with 1200 mature queens).
A formulation with these qualities is fit to be the ideal mascara for mature thinning
lashes - be it for women in their 50s and 60s.. Or their 70s.
PrimeLash Mascara is created keeping these factors in mind. Reviewed over 10,000
times to effusive praise and 5 star ratings, it is a revolution in proage lash care.
Eyelash tips for mature women always start off with the advice to find and use the
best mascaras for older women.
This will be our first recommendation as well.
You’ve already seen what PrimeLash Mascara can do on paper. Now get your very
own Before/After. With the actual product, delivered to your doorstep.
But going beyond that, you can follow the steps outlined below:
- Hydrate. Drink a lot of water. But also hydrate those cell walls. This can be
done through a diet rich in Essential Fatty Acids (EFA). Supple cell walls
mean lashes that aren’t dry and brittle. They break less often and look thick
- Invest in a good quality lash serum. One that is non-sticky and has an
infusion of necessary vitamins. The non-sticky part is important. Heavy
serums do not reach the base or root of your eyelashes. They simply apply a
coat of topical nourishment which has little to no long term benefit.
- Brush out your lashes. To promote blood circulation and encourage shorter
lash growth cycles. Meaning more lashes in less time!
- Get checked for common vitamin deficiencies. Sometimes a supplement can
be the difference between lashes that break, and eyelashes that look spry,
lifted and lush.
Eyelashes over 50 can look as good as flasies or the thic
The answer is a thumping yes. Yes, women over 50 should absolutely frame their
eyes by applying a coat of mascara on their lower lashes.
They just have to follow 3 rules:
1. Brown is better than black. Brown provides “barely there” enhancement. (PS:
Did you know PrimeLash Mascara is available in both brown & black?)
2. Stick to a single coat.
3. Make sure the mascara you use does not fleck. Deposits that dust can cause
For every product you purchase, we donate to help a woman thrive.
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Investing in bodies that print accurate information to educate mature women.
Choosing the best talent in R&D to design cosmetics that use science to heal.