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Next 24 Hours Only! Shop Up to 25% OFF

15% OFF singles. 25% OFF bundles. Exclusive to our SMS subscribers. Clock’s ticking, so hurry up!

15%–25% OFF with code SMSVIP

Four blue PrimePrometics™ Line & Lift Bundle products stand upright: Volumizer mascara with brush wand, PrimeEyes Glide twist-up eyeliner, shimmery eyeshadow stick, and clear-tipped applicator—all feature white geometric patterns.

Line & Lift Bundle

PrimeLash Volumizer + PrimeEyes Glide Eyeliner + PrimeEyes Eye Brightener

4.94
$84 $64.26

Sie sparen: $19.74 (-25%)

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Prime Prometics PrimeEyes Glide Eyeliner pencil with discreet sharpener cap

PrimeEyes Glide Eyeliner

Smooth eyeliner that won’t tug on mature lids or smudge throughout the day.

4.93
$28 $23.80

Sie sparen: $4.20 (-15%)

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"PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky."

- Phyllis B

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Prime Prometics PrimeEyes Eye Brightener in Estrella, a champagne-toned eyeshadow stick

PrimeEyes Brightener

Buttery eyeshadow stick that brightens & lifts hooded eyes.

4.95
$28 $23.80

Sie sparen: $4.20 (-15%)

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"Brightens and visually lifts my eyes, making them more youthful."

- Rose D.

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Prime Prometics Forever Lip Stain pen-style applicator in Bloom, a deep rose shade

Forever Lip Stain

Semi-permanent lip tint for rich, lasting color that stays put for up to 12 hours.

4.96
$28 $23.80

Sie sparen: $4.20 (-15%)

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“With age, my lips had almost disappeared. This stain stays on all day with just one application and brings back color and definition. Before finding this product, I had even thought about getting my lips tattooed — but now I won’t”

- Juliana, 62

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Eine blaue Tube mit der Aufschrift „PrimePrometics™ PrimeLift Instant Eye Tightener“, die speziell gegen Tränensäcke und feine Fältchen unter den Augen entwickelt wurde, steht mit silberner Kappe offen vor einem weißen Hintergrund.

PrimeLift Instant Eye Tightener

Instant eye tightener that depuffs bags & smooths fine lines in under 2 minutes.

4.95
$35 $29.75

Sie sparen: $5.25 (-15%)

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“At 64, I’d stopped believing anything could make a real difference, but PrimeLift smoothed my bags instantly without stinging, burning or leaving that awful white film. I looked like myself again. THIS is the one.”

- Denise, 64

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Prime Prometics PrimeBrow Pencil in Ash Brown with micro-fine tip and spoolie brush

PrimeBrow Pencil

Hair-like strokes create fuller, beautifully framed brows. Available in 5 shades.

4.94
$28 $23.80

Sie sparen: $4.20 (-15%)

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"Mature ladies like me lose their brows. Mine were practically non-existent. And no pencil could match the grays. PrimeBrow Pencil creates a natural look. Frames and defines my 65-year old face. Lasts almost the entire day!

Mae, Prime Prometics customer

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Prime Prometics Instant Coverage Hairline Powder compact in Silver Queen shade for gray hair coverage

Instant Coverage Hairline Powder

Instantly covers grays & roots and fills thinning areas for a fuller-looking hairline.

4.98
$28 $23.80

Sie sparen: $4.20 (-15%)

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"I used to dread how fast my roots showed, I was in the salon every 2–3 weeks. With this powder, I easily go 5–6 weeks between appointments"

- Carol, 59

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Eine blau-weiße Tube „PrimePrometics™ Multi-Peptide Hair Density Serum“ mit einem Applikatorkamm, beschrieben als leichtes Serum für den täglichen Gebrauch für volleres Haar, Inhalt 150 ml.

Multi-Peptide Hair Density Serum

Peptides target the root for fuller-looking hair. Zero grease, a cooling feel on the scalp, and suitable for grey and color-treated hair.

$45 $38.25

Sie sparen: $6.75 (-15%)

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“After 53, I lost weight—then my hair started looking so much thinner too, especially around my part. Eight weeks in, it looks fuller and denser, and I finally feel like my hair has some body again.”

- Marion, 54

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A mauve Velvet Lip Contour pencil by PrimePrometics™ stands upright against a white background, featuring a light blue body, mauve cap, and "prime" and "by Persona" in white on the side.

Velvet Lip Contour

Sculpts fuller-looking lips with long-lasting, soft-matte definition. Won't bleed, feather, or fade.

5
$26 $22.10

Sie sparen: $3.90 (-15%)

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"My lip line had almost disappeared. This brings it back in one swipe and stays put all day. I have stopped buying anything else."

— Catherine, 61

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PrimeSkin Foundation Brush with ultra-soft vegan bristles engineered for mature, sensitive skin

PrimeSkin Foundation Brush

Mature-skin friendly brush that blends foundation seamlessly without streaks.

4.96
$35 $29.75

Sie sparen: $5.25 (-15%)

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"No more streaks or uneven spots. Gentle bristles blend my CC cream perfectly. A must-have for us silver ladies!”

- Trish

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More Beauty, Better Value - Our Best Sets at 25% OFF

Editor-curated sets made for mature skin, now at our biggest discount.

Four blue PrimePrometics™ Line & Lift Bundle products stand upright: Volumizer mascara with brush wand, PrimeEyes Glide twist-up eyeliner, shimmery eyeshadow stick, and clear-tipped applicator—all feature white geometric patterns.

Line & Lift Bundle

PrimeLash Volumizer + PrimeEyes Glide Eyeliner + PrimeEyes Eye Brightener

4.94
$84 $64.26

Sie sparen: $19.74 (-25%)

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Two blue PrimePrometics™ 2pcs PrimeEyes Glide Eyeliners with white chevron designs and black tips stand upright on a white background—ideal pro-age, water-resistant eyeliners for mature eyelids.

2er-Pack PrimeEyes Glide Eyeliner

12 shades for soft lines & bold definition.

4.93
$56 $42

Sie sparen: $14 (-25%)

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"I love the way it glides on and how precise the lid line is. I’m 57 now and have found my forever liner."

- Ashley S.

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Two PrimePrometics™ 2pcs PrimeEyes Eye Brightener sticks with rose gold caps—one capped, one revealing its light shimmer tip. "prime" appears in white on the label. Ideal for luminous eye care. Set on a white background.

2er-Pack PrimeEyes Eye Brightener

From bright-eyed to softly smoky.

4.95
$56 $42

Sie sparen: $14 (-25%)

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"They glide on smoothly and last all day without creasing."

- Londa W.

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The PrimePrometics™ Eye Lift Duo includes a shimmery illuminating eye tint, a water-resistant eyeliner for women over 50, and a small clear sharpener, all in blue packaging with white chevrons on a white background.

Eye Lift Duo

PrimeEyes Glide + PrimeEyes Eye Brightener

4.94
$56 $42

Sie sparen: $14 (-25%)

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"I think the eye liner is fabulous! Golden is MY colour! Love the Violeta colour and wearing brown mascara which I also love."

- Patricia M.

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The PrimePrometics™ Bye Dark Circles Set, featuring a blue makeup brush and an open cream foundation compact with a mirror, is displayed on a white background.

Bye-Dark-Circles-Set

Undereye Brightening Corrector + PrimeSkin Concealer Brush

4.95
$61 $45.75

Sie sparen: $15.25 (-25%)

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"The Undereye Brightening Corrector covers my dark circles like nothing else, and the brush makes it look airbrushed — taps in seamlessly, never settles into my lines.

— Sharon, 71

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The PrimePrometics™ Big Brow Bundle includes four blue eyebrow products: a PrimeBrow Pencil with spoolie, a tinted gel with brush, a clear gel with brush, and a clear gel with foam applicator.

Großes Augenbrauen-Bundle

PrimeBrow Pencil + PrimeBrow Tinted Gel + PrimeBrow Growth Serum.

4.94
$100 $75

Sie sparen: $25 (-25%)

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Drei silber-blaue Tuben des PrimePrometics™ PrimeWand Trinity Make-up-Stifts, jeweils in einem einzigartigen Farbton – Hellbeige, Tiefrot und schimmerndes Rosa. Wenn man die Verschlusskappen abnimmt, kommen die mit Hautpflegewirkstoffen angereicherten Formeln zum Vorschein. Diese Stifte eignen sich perfekt, um Ihren Look zu unterstreichen und gleichzeitig reife Haut zu pflegen.

PrimeWand Trinity

Stunning pro-age makeover with (just) 3 sticks. Easy to carry. All-natural.

4.91
$84 $63

Sie sparen: $21 (-25%)

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“I can go from couch potato to glam queen in minutes. Use the three sticks together, and you’ll see.”

Amanda, 55, Prime Customer.

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A Flawless Finish Bundle by PrimePrometics™ featuring a blue tube of CC+ Cream in Fair and a matching foundation brush with silver handle and white bristles is displayed on a white background.

Makelloses Finish-Bundle

Upgrade your foundation routine with our duo for a smooth, flawless second-skin finish.

4.95
$81 $60.75

Sie sparen: $20.25 (-25%)

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Eine Tube aus dem „PrimePrometics™ Undereye Rescue Duo“ ohne silberne Kappe liegt neben einer geöffneten Dose mit beigem Kompaktpuder und einem Spiegel, die beide in einer hellblauen Verpackung präsentiert werden – ideal, um Tränensäcke zu bekämpfen und ein erfrischtes Aussehen zu erzielen.

Undereye Rescue Duo

Tightens tired under-eye bags in 2 minutes, then cancels the darkness — lifted, wide-awake eyes in two steps.

4.95
$70 $52.50

Sie sparen: $17.50 (-25%)

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"PrimeLift smooths my bags and tired lines in about two minutes, then the Corrector cancels the darkness underneath — my eyes look lifted and wide awake, never cakey or creased."

— Denise, 64

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More to Love at 15% OFF

Prime Prometics PrimeLash Volumizer tube and tapered fibrous wand for thickening and lifting mature lashes

PrimeLash Volumizer

Clump-free mascara for 3x thicker-looking lashes with a sleek.

4.95
$28 $23.80

Sie sparen: $4.20 (-15%)

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"Makes my sparse lashes look like I have a lot more."

- Kristen B.

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Prime Prometics PrimeLash Eyelash Growth Serum tube with fine applicator, designed for mature lashes

PrimeLash Growth Serum

Multi-peptide rich, non-staining, hypoallergenic eyelash serum. Growth in 4-6 weeks.

4.91
$41 $34.85

Sie sparen: $6.15 (-15%)

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"I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up."

- Clara N.

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Prime Prometics PrimeBrow Tinted Eyebrow Gel in Ash Brown with spoolie wand

PrimeBrow Tinted Gel

Shape, tame & hold brows in place for a naturally fuller, polished look.

4.94
$28 $23.80

Sie sparen: $4.20 (-15%)

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"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."

- Sandra P.

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PrimeSkin Concealer Brush with paw-shaped, ultra-dense vegan bristles for seamless coverage on mature skin

PrimeSkin Concealer-Pinsel

Precisely blend concealer around the eyes and for seamless coverage.

4.96
$26 $22.10

Sie sparen: $3.90 (-15%)

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“This makes my concealer work better. I get smooth under-eye coverage, then I can switch to spot coverage with no waste or mess!”

– Anna, 56

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Eine hellblaue Kosmetiktasche aus PU-Leder von PrimePrometics™ mit Reißverschluss, abnehmbarem Handgelenkriemen und einem dezent geprägten BP-Logo auf der Vorderseite vor weißem Hintergrund – ein stilvolles Accessoire für Ihre Beauty-Utensilien.

Makeup Bag

Keep your beauty favorites organized, protected & ready to go wherever you do.

4.96
$32 $27.20

Sie sparen: $4.80 (-15%)

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Auf einer hellblauen Verpackung mit der Aufschrift „PrimePrometics™ Pro-Collagen Peptide Firming Mask“ sind Symbole abgebildet, die die Anwendung der Maske veranschaulichen. Der Text hebt die Vorteile wie Feuchtigkeitsversorgung über Nacht, straffende Wirkung, Feuchtigkeitszufuhr und Porenverkleinerung hervor und weist darauf hin, dass das Produkt speziell für reife Haut entwickelt wurde.

Pro-Collagen Peptide Firming Mask

Overnight hydrogel mask that firms, plumps and deeply hydrates mature skin. Second-skin fit with visible results after just one use.

5
$12 $10.20

Sie sparen: $1.80 (-15%)

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Prime Prometics Perfecting Concealer Pencil in Latte, a creamy concealer pencil for mature skin

Kaschierstift

Target dark circles, spots & redness with precise coverage that won’t crease.

4.92
$28 $23.80

Sie sparen: $4.20 (-15%)

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"I stopped wearing my glasses to hide my under-eyes. That's how much this little pencil changed things for me. I feel like myself again." – Barbara, 71

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Prime Prometics PrimeSkin CC+ Cream tube in Medium shade, a color-corrective cream for mature skin

PrimeSkin CC+ Cream

Second-skin coverage for mature skin that evens redness & dark spots.

4.93
$46 $39.10

Sie sparen: $6.90 (-15%)

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"It is light and not cake-y at all! Easy to build if you want more coverage."

- Karla K

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Prime Prometics PrimeLip Plumping Lip Balm in Cherry Noir, a deep burgundy buildable shade

PrimeLip Plumping Lip Balm

Hydrate, smooth & give lips a naturally fuller-looking finish in one easy swipe.

4.93
$28 $23.80

Sie sparen: $4.20 (-15%)

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"Can already see the lip lines disappearing. Moisture lasts for hours"

- Darcy

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Prime Prometics PrimeBrow Eyebrow Growth Serum tube with soft-tip applicator

PrimeBrow Growth Serum

Designed to bless mature women with long, dense eyebrow hair. First result in 2-3 weeks of regular use.

4.94
$44 $37.40

Sie sparen: $6.60 (-15%)

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"My left eyebrow has regrown completely. It's such a relief to look in the mirror and love myself again. Thank you PrimeBrow serum."

- Diane K.

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Prime Prometics Beauty Water bottle, a no-rinse micellar cleanser for mature and sensitive skin

PrimeSkin Beauty Water

A quick pick-me-up for thirsty, tired skin. Refresh, replenish & get your glow back.

4.94
$27 $22.95

Sie sparen: $4.05 (-15%)

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"It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean."

- Diane E.

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Prime Prometics Gentle Gel Cleanser pump bottle, a gel-to-foam wash for mature and sensitive skin

Sanftes Reinigungsgel

Lifts away makeup, oil & daily buildup without stripping mature skin of the moisture it needs.

4.98
$34 $28.90

Sie sparen: $5.10 (-15%)

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"This cleanser made me a fan of taking off my make-up. Gets the job done, without dryness or that tight feeling. Skin looks wonderful after"

- Rosie.

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Prime Prometics Miracle Cream open jar, a barrier-supporting moisturizer for mature and menopausal skin

Wundercreme

Skin-reviving HydraPlump Complex. Soothes dryness and softens fine lines.

4.94
$44 $37.40

Sie sparen: $6.60 (-15%)

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"If luxury turned into a creamy balm, this would be it. My skin feels rejuvenated, cradled by hydration. Lines blur almost instantly."

- Norwina

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Prime Prometics SPF 35 Lip Oil tube in Nude Rose shade, with mineral SPF protection for mature lips

Lippenöl LSF 35

Gloss, moisture & daily sun protection come together in one easy lip step.

4.89
$28 $23.80

Sie sparen: $4.20 (-15%)

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“A hydrator, a sun-protector, a cute glossy tint --- and the best of all worlds. This Lip Oil is my go-to. Delicious scent & taste. My lip lines are almost gone.”

- Janet

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Prime Prometics Cream Eyeshadow Brush with dense angled vegan bristles for precise blending on mature eyelids

Creme-Lidschattenpinsel

Mess-free eyeshadow wear. Precision brush with angled bristles mimics finger-blending.

4.9
$26 $22.10

Sie sparen: $3.90 (-15%)

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“I never realized how much the right brush mattered. This one makes my eyeshadow glide and stay put all day - I’m hooked.”

– Sharon L

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Prime Prometics Makeup Blending Sponge with dual-sided design for smooth foundation application on mature skin

Make-up-Schwamm zum Verblenden

Press, bounce & blend your base into hard-to-reach areas without streaks.

4.83
$18 $15.30

Sie sparen: $2.70 (-15%)

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“So soft, so easy, and it makes my makeup look professionally done. I wish I’d found it sooner.”

– Janet K

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Eine blaue Tube „PrimePrometics™ PrimeWands 5-in-1 Makeup Wand“, deren Verschluss entfernt und daneben abgelegt wurde, sodass das schimmernde, beigefarbene Produkt im Inneren sichtbar wird. Dieser mit Hautpflegewirkstoffen angereicherte Make-up-Stift sorgt für eine schichtbare Farbe und ermöglicht so eine individuell anpassbare Deckkraft.

PrimeWands 5-in-1

Multi-tasking make-up. Buildable coverage for face tints, blushers, lipsticks and more!

4.92
$28 $23.80

Sie sparen: $4.20 (-15%)

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It's pigmented enough to achieve the look you're going for, yet it remains very subtle when blended. The stick melts as soon as it touches my skin, enriching the colour of my cheeks.

- Rosalie S.

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Eine hellblaue Tube „PrimePrometics™ PrimeWand Nourish“, die speziell für Frauen über 50 entwickelt wurde, steht mit abgenommener Kappe aufrecht da, sodass der Inhalt sichtbar ist. Die Kappe liegt neben der Tube auf einem weißen Hintergrund und unterstreicht so den luxuriösen Charakter dieser Feuchtigkeitscreme für reife Haut.

PrimeWand Nourish

Multi-use skincare stick that hydrates, primes and nourishes dry skin. New ultra-nourishing formula.

4.87
$28 $23.80

Sie sparen: $4.20 (-15%)

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"Non greasy, quickly absorbed, non irritating and long lasting hydration."

- Michelle G.

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Der PrimePrometics™ 4-in-1-Puderpinsel für den Haaransatz verfügt über einen eleganten silbernen Griff mit einem doppelseitigen Design: Auf der einen Seite befindet sich ein abgewinkelter Pinselkopf für den Haaransatz aus tierversuchsfreien Borsten, während das andere Ende mit einem weichen, abgerundeten, beigen Schwammapplikator ausgestattet ist.

4-in-1 Hairline Powder Brush

Your Hairline Powder essential. Four applicator ends in one brush — press, blend, and define for a natural hairline finish.

4.9
$35 $29.75

Sie sparen: $5.25 (-15%)

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"I could never get my Hairline Powder to sit right with the applicator that came in the compact. This brush changed that in one morning. The sponge tip presses the powder in exactly where I need it.

- Judith, 64

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PrimeHair Lush N' Thick Shampoo bottle, a sulfate-free shampoo for mature thinning hair

PrimeHair Lush N' Thick Shampoo

Hair growth boosting shampoo. Restores hairlines.

4.92
$35 $29.75

Sie sparen: $5.25 (-15%)

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"My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing."

- Angela M.

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Prime Prometics PrimeHair Luster Conditioner bottle, a silicone-free volumizing conditioner with biotin for aging hair

PrimeHair Luster Conditioner

Volumizing hair conditioner for tangle-free, silky, bouncy locks.

4.98
$35 $29.75

Sie sparen: $5.25 (-15%)

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"Added the volume, softness and shine to my hair."

- Beverely Y.

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Prime Prometics PrimeEyes Hydrate jar, intense nourishment eye cream for mature under eyes

PrimeEyes Hydrate

Multi-peptide rich, dark-circle busting, under eye toning and depuffing cream.

4.91
$62 $52.70

Sie sparen: $9.30 (-15%)

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"I love it. Under my eyes is soft, less puffy, and dark circles are lightening up."

- Diane K.

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Prime Prometics PrimeSkin Magic Repair Serum bottle with dropper held above, hydrating serum for women over 50

PrimeSkin Magic Repair Serum

Ideal primer for foundations. Uber-hydrating, non-greasy serum for mature skin.

4.96
$64 $54.40

Sie sparen: $9.60 (-15%)

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"Very soothing and instantly effective. It has improved the overall texture & appearance of my skin."

- Julie J.

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Three Prime Prometics PrimeLip Lipsticks side by side in Mocha Satin, Razz My Berries, and Kool Aid shades

PrimeLip Lipsticks

Ultra-creamy, extra long-stay classic bullet lipsticks in expressive shades that flatter mature complexions.

4.85
$57 $48.45

Sie sparen: $8.55 (-15%)

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"Love love the colours , texture ,staying on power . it doesn’t bleed into my lip lines! I LOVE THEM ❤️❤️❤️"

- Paula N.

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Prime Velvet Beauty and Gift Bag in light-blue velvet with silky drawstring closure for makeup storage and gifting

Prime Velvet Beauty & Geschenktasche

A light-blue velvet drawstring bag. Perfect for gifting, travel, and every vanity in between.

4.98
$15 $12.75

Sie sparen: $2.25 (-15%)

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“Soft, elegant, and surprisingly practical. This velvet gift bag keeps my makeup neatly together at home and when I travel - and it feels just as lovely as it looks.”

— Elaine, 63

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Prime Prometics Spatula Brush with flat precision edge for streak-free foundation application on mature skin

Spatula Brush

Precise application with a flawless full-coverage finish. Streak-free coverage.

4.92
$28 $23.80

Sie sparen: $4.20 (-15%)

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"This brush spreads my foundation SO evenly and gives me a smooth, flawless finish without streaks. It feels incredibly soft on my crepey skin too."

– Amy, 65, Prime Customer

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Prime Prometics Multi-Use Sharpener with two slots for concealer, lip, and brow makeup pencils

Mehrzweckspitzer

Dual-slot sharpener for clean, break-free points. Less dragging, more control.

4.96
$8 $6.80

Sie sparen: $1.20 (-15%)

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“Love this! My pencils stay sharp and precise and it’s mess-free in my makeup bag. Simple but genius.” – Sophia, 56

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Why Shop Prime?

A simple blue silhouette of a rabbit facing right, centered within a thin blue circular border on a white background.

Cruelty Free

A light blue awareness ribbon icon inside a thin blue circle on a white background.

Supports Chemo Warriors 

A blue dollar sign is surrounded by a circular arrow, all enclosed within a blue circle, representing money or financial transactions.

30-Night Money Back

A blue icon of a delivery van with speed lines and a clock, enclosed in a circle, symbolizing fast or express delivery service.

Priority Shipping

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Hypoallergenic

A blue icon of a mortar and pestle with a leaf and berries design, enclosed in a blue circle. The image symbolizes natural or herbal medicine.

ph Balanced

Seen On followed by the logos of Vogue, Good Housekeeping, Cosmopolitan, and Today on a light background.
The words Seen On above the logos of Vogue, Good Housekeeping, Cosmopolitan, and Today, all in light blue on a white background.
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Two hands gently holding a small red heart against a light blue background, symbolizing care, love, and support.

Cosmetics with Heart

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

Simple illustration of a house with a chimney, two windows, and a picket fence in front, all in blue and white with a circular blue background.

Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

Outline of two hands cupping upward with a heart shape above them, all in blue on a light blue circular background. The image conveys care, support, or giving.

Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

A blue outline icon of a computer monitor displaying a large information symbol i in the center, with a light blue circular background.

Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

A simple blue line drawing of a tent with a curled corner, set against a light blue circular background.

Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.