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15%–25% OFF with code SMSVIP
Smooth eyeliner that won’t tug on mature lids or smudge throughout the day.
Sie sparen: $4.20 (-15%)
"PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky."
- Phyllis B
Buttery eyeshadow stick that brightens & lifts hooded eyes.
Sie sparen: $4.20 (-15%)
"Brightens and visually lifts my eyes, making them more youthful."
- Rose D.
Semi-permanent lip tint for rich, lasting color that stays put for up to 12 hours.
Sie sparen: $4.20 (-15%)
“With age, my lips had almost disappeared. This stain stays on all day with just one application and brings back color and definition. Before finding this product, I had even thought about getting my lips tattooed — but now I won’t”
- Juliana, 62
Instant eye tightener that depuffs bags & smooths fine lines in under 2 minutes.
Sie sparen: $5.25 (-15%)
“At 64, I’d stopped believing anything could make a real difference, but PrimeLift smoothed my bags instantly without stinging, burning or leaving that awful white film. I looked like myself again. THIS is the one.”
- Denise, 64
Hair-like strokes create fuller, beautifully framed brows. Available in 5 shades.
Sie sparen: $4.20 (-15%)
"Mature ladies like me lose their brows. Mine were practically non-existent. And no pencil could match the grays. PrimeBrow Pencil creates a natural look. Frames and defines my 65-year old face. Lasts almost the entire day!
Mae, Prime Prometics customer
Instantly covers grays & roots and fills thinning areas for a fuller-looking hairline.
Sie sparen: $4.20 (-15%)
"I used to dread how fast my roots showed, I was in the salon every 2–3 weeks. With this powder, I easily go 5–6 weeks between appointments"
- Carol, 59
Peptides target the root for fuller-looking hair. Zero grease, a cooling feel on the scalp, and suitable for grey and color-treated hair.
Sie sparen: $6.75 (-15%)
“After 53, I lost weight—then my hair started looking so much thinner too, especially around my part. Eight weeks in, it looks fuller and denser, and I finally feel like my hair has some body again.”
- Marion, 54
Sculpts fuller-looking lips with long-lasting, soft-matte definition. Won't bleed, feather, or fade.
Sie sparen: $3.90 (-15%)
"My lip line had almost disappeared. This brings it back in one swipe and stays put all day. I have stopped buying anything else."
— Catherine, 61
Mature-skin friendly brush that blends foundation seamlessly without streaks.
Sie sparen: $5.25 (-15%)
"No more streaks or uneven spots. Gentle bristles blend my CC cream perfectly. A must-have for us silver ladies!”
- Trish
12 shades for soft lines & bold definition.
Sie sparen: $14 (-25%)
"I love the way it glides on and how precise the lid line is. I’m 57 now and have found my forever liner."
- Ashley S.
From bright-eyed to softly smoky.
Sie sparen: $14 (-25%)
"They glide on smoothly and last all day without creasing."
- Londa W.
PrimeEyes Glide + PrimeEyes Eye Brightener
Sie sparen: $14 (-25%)
"I think the eye liner is fabulous! Golden is MY colour! Love the Violeta colour and wearing brown mascara which I also love."
- Patricia M.
Undereye Brightening Corrector + PrimeSkin Concealer Brush
Sie sparen: $15.25 (-25%)
"The Undereye Brightening Corrector covers my dark circles like nothing else, and the brush makes it look airbrushed — taps in seamlessly, never settles into my lines.
— Sharon, 71
PrimeBrow Pencil + PrimeBrow Tinted Gel + PrimeBrow Growth Serum.
Sie sparen: $25 (-25%)
Stunning pro-age makeover with (just) 3 sticks. Easy to carry. All-natural.
Sie sparen: $21 (-25%)
“I can go from couch potato to glam queen in minutes. Use the three sticks together, and you’ll see.”
Amanda, 55, Prime Customer.
Upgrade your foundation routine with our duo for a smooth, flawless second-skin finish.
Sie sparen: $20.25 (-25%)
Tightens tired under-eye bags in 2 minutes, then cancels the darkness — lifted, wide-awake eyes in two steps.
Sie sparen: $17.50 (-25%)
"PrimeLift smooths my bags and tired lines in about two minutes, then the Corrector cancels the darkness underneath — my eyes look lifted and wide awake, never cakey or creased."
— Denise, 64
Clump-free mascara for 3x thicker-looking lashes with a sleek.
Sie sparen: $4.20 (-15%)
"Makes my sparse lashes look like I have a lot more."
- Kristen B.
Multi-peptide rich, non-staining, hypoallergenic eyelash serum. Growth in 4-6 weeks.
Sie sparen: $6.15 (-15%)
"I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up."
- Clara N.
Shape, tame & hold brows in place for a naturally fuller, polished look.
Sie sparen: $4.20 (-15%)
"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."
- Sandra P.
Precisely blend concealer around the eyes and for seamless coverage.
Sie sparen: $3.90 (-15%)
“This makes my concealer work better. I get smooth under-eye coverage, then I can switch to spot coverage with no waste or mess!”
– Anna, 56
Keep your beauty favorites organized, protected & ready to go wherever you do.
Sie sparen: $4.80 (-15%)
Overnight hydrogel mask that firms, plumps and deeply hydrates mature skin. Second-skin fit with visible results after just one use.
Sie sparen: $1.80 (-15%)
Target dark circles, spots & redness with precise coverage that won’t crease.
Sie sparen: $4.20 (-15%)
"I stopped wearing my glasses to hide my under-eyes. That's how much this little pencil changed things for me. I feel like myself again." – Barbara, 71
Second-skin coverage for mature skin that evens redness & dark spots.
Sie sparen: $6.90 (-15%)
"It is light and not cake-y at all! Easy to build if you want more coverage."
- Karla K
Hydrate, smooth & give lips a naturally fuller-looking finish in one easy swipe.
Sie sparen: $4.20 (-15%)
"Can already see the lip lines disappearing. Moisture lasts for hours"
- Darcy
Designed to bless mature women with long, dense eyebrow hair. First result in 2-3 weeks of regular use.
Sie sparen: $6.60 (-15%)
"My left eyebrow has regrown completely. It's such a relief to look in the mirror and love myself again. Thank you PrimeBrow serum."
- Diane K.
A quick pick-me-up for thirsty, tired skin. Refresh, replenish & get your glow back.
Sie sparen: $4.05 (-15%)
"It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean."
- Diane E.
Lifts away makeup, oil & daily buildup without stripping mature skin of the moisture it needs.
Sie sparen: $5.10 (-15%)
"This cleanser made me a fan of taking off my make-up. Gets the job done, without dryness or that tight feeling. Skin looks wonderful after"
- Rosie.
Skin-reviving HydraPlump Complex. Soothes dryness and softens fine lines.
Sie sparen: $6.60 (-15%)
"If luxury turned into a creamy balm, this would be it. My skin feels rejuvenated, cradled by hydration. Lines blur almost instantly."
- Norwina
Gloss, moisture & daily sun protection come together in one easy lip step.
Sie sparen: $4.20 (-15%)
“A hydrator, a sun-protector, a cute glossy tint --- and the best of all worlds. This Lip Oil is my go-to. Delicious scent & taste. My lip lines are almost gone.”
- Janet
Mess-free eyeshadow wear. Precision brush with angled bristles mimics finger-blending.
Sie sparen: $3.90 (-15%)
“I never realized how much the right brush mattered. This one makes my eyeshadow glide and stay put all day - I’m hooked.”
– Sharon L
Press, bounce & blend your base into hard-to-reach areas without streaks.
Sie sparen: $2.70 (-15%)
“So soft, so easy, and it makes my makeup look professionally done. I wish I’d found it sooner.”
– Janet K
Multi-tasking make-up. Buildable coverage for face tints, blushers, lipsticks and more!
Sie sparen: $4.20 (-15%)
It's pigmented enough to achieve the look you're going for, yet it remains very subtle when blended. The stick melts as soon as it touches my skin, enriching the colour of my cheeks.
- Rosalie S.
Multi-use skincare stick that hydrates, primes and nourishes dry skin. New ultra-nourishing formula.
Sie sparen: $4.20 (-15%)
"Non greasy, quickly absorbed, non irritating and long lasting hydration."
- Michelle G.
Your Hairline Powder essential. Four applicator ends in one brush — press, blend, and define for a natural hairline finish.
Sie sparen: $5.25 (-15%)
"I could never get my Hairline Powder to sit right with the applicator that came in the compact. This brush changed that in one morning. The sponge tip presses the powder in exactly where I need it.
- Judith, 64
Hair growth boosting shampoo. Restores hairlines.
Sie sparen: $5.25 (-15%)
"My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing."
- Angela M.
Volumizing hair conditioner for tangle-free, silky, bouncy locks.
Sie sparen: $5.25 (-15%)
"Added the volume, softness and shine to my hair."
- Beverely Y.
Multi-peptide rich, dark-circle busting, under eye toning and depuffing cream.
Sie sparen: $9.30 (-15%)
"I love it. Under my eyes is soft, less puffy, and dark circles are lightening up."
- Diane K.
Ideal primer for foundations. Uber-hydrating, non-greasy serum for mature skin.
Sie sparen: $9.60 (-15%)
"Very soothing and instantly effective. It has improved the overall texture & appearance of my skin."
- Julie J.
Ultra-creamy, extra long-stay classic bullet lipsticks in expressive shades that flatter mature complexions.
Sie sparen: $8.55 (-15%)
"Love love the colours , texture ,staying on power . it doesn’t bleed into my lip lines! I LOVE THEM ❤️❤️❤️"
- Paula N.
A light-blue velvet drawstring bag. Perfect for gifting, travel, and every vanity in between.
Sie sparen: $2.25 (-15%)
“Soft, elegant, and surprisingly practical. This velvet gift bag keeps my makeup neatly together at home and when I travel - and it feels just as lovely as it looks.”
— Elaine, 63
Precise application with a flawless full-coverage finish. Streak-free coverage.
Sie sparen: $4.20 (-15%)
"This brush spreads my foundation SO evenly and gives me a smooth, flawless finish without streaks. It feels incredibly soft on my crepey skin too."
– Amy, 65, Prime Customer
Dual-slot sharpener for clean, break-free points. Less dragging, more control.
Sie sparen: $1.20 (-15%)
“Love this! My pencils stay sharp and precise and it’s mess-free in my makeup bag. Simple but genius.” – Sophia, 56
Cruelty Free
Supports Chemo Warriors
30-Night Money Back
Priority Shipping
Hypoallergenic
ph Balanced
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.