** 15% RABATT AUF ALLES
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** 15% RABATT AUF ALLES
The world’s most loved cult-classic for mature lashes. Tubing mascara for 3x length & lift, in one coat.
Sie sparen: $4.20 (-15%)
"My lashes were light and barely visible, but this mascara changed everything. It lifts, defines, and never smudges - even on my bottom lashes. At 72, seeing my lashes look fuller again makes me feel wonderful. Thank you!"
- Carmen R.
Highly pigmented eyeliner for unbroken strokes. Water-resistant. 9 shades.
Sie sparen: $4.20 (-15%)
"PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky."
- Phyllis B
Adjusts to match your unique skin tone, without emphasizing fine lines.
Sie sparen: $6.60 (-15%)
"Mesmerized by the way it blends in, color matches, and stays on."
-- Carmen B
Satiny eyeshadow. Opens hooded eyes. Gives you an iconic eye lift effect.
Sie sparen: $4.20 (-15%)
"Brightens and visually lifts my eyes, making them more youthful."
- Rose D.
Deckt graue Haare ab und füllt dünner werdende Stellen auf. Wasser- und schweißbeständig.
Sie sparen: $4.20 (-15%)
"Ich habe es gehasst, wie schnell mein Ansatz sichtbar wurde, ich war alle 2–3 Wochen im Salon. Mit diesem Puder kann ich problemlos 5–6 Wochen zwischen meinen Terminen vergehen lassen."
- Carol, 59
Second-skin foundation for mature skin. Lightweight, non-cakey, covers redness and dark spots.
Sie sparen: $6.90 (-15%)
"It is light and not cake-y at all! Easy to build if you want more coverage."
- Karla K
Draw lazy lines for the impact of real eyebrow hair. Full & framed. 5 gray-friendly shades.
Sie sparen: $4.20 (-15%)
"This brow pencil is the best I’ve ever tried!! I bought the silver queen color hoping it wouldn’t be too dark. It is perfect!!"
- Carla L.
Adds fullness to sparse brows, covers grays in 5 natural shades. Lifts and sets for the day.
Sie sparen: $4.20 (-15%)
"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."
- Sandra P.
Creamy glide, silken set, zero creasing, 12-hour stay matte miracles. 7 epic shades.
Sie sparen: $4.20 (-15%)
"They glide on smoothly and last all day without creasing."
- Londa W
Long-lasting, ultra-hydrating, lip softening balm. Tints like lipstick, sheen like gloss.
Sie sparen: $4.20 (-15%)
"Can already see the lip lines disappearing. Moisture lasts for hours"
- Darcy
Hydrating make-up remover for silver queens. Gently melts cosmetics, without rubbing.
Sie sparen: $4.05 (-15%)
"It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean."
- Diane E.
Multi-peptide rich, non-staining, hypoallergenic eyelash serum. Growth in 4-6 weeks.
Sie sparen: $6.15 (-15%)
"I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up."
- Clara N.
One PrimeLash Mascara is never enough! Choose the shade for each unit.
Sie sparen: $2.80 (-5%)
"I've another 2 mascaras. The black but also now the brown. They are simply the best!"
- Anita H.
Pick from 9 exciting & elegant shades.
Sie sparen: $2.80 (-5%)
"I love the way it glides on and how precise the lid line is. I’m 57 now and have found my forever liner."
- Ashley S.
Color Changing Foundation + PrimeSkin Foundation Brush
Sie sparen: $3.95 (-5%)
“Together they’re magic - the foundation adapts, and the brush makes it flawless. I get compliments on my skin, not my makeup!”
– Ellen D
PrimeLash Mascara + PrimeEyes Glide
Sie sparen: $2.80 (-5%)
"The eyeliner stays on even after I work out, and the mascara looks fresh even when im taking it off at the end of the day.Comes off very easily with my face cleanser and warm water!"
- Alyssa L.
PrimeLash Growth Serum + PrimeLash Mascara
Sie sparen: $3.45 (-5%)
"I love it, my eyelashes are really healthy and soft, and have grown an amazing amount. I will definitely be continuing to use both it and the mascara, which I love as well. I love them both"
- Colleen B.
For eye lifts & smoky eyes. Choose from 5 timeless shades.
Sie sparen: $2.80 (-5%)
"You won't regret it. Get Stardust as a highlighter and Nebula for glimmery smokey eyes. Perfection."
- Aida P.
Mascara + Eyeliner + Brightener
Sie sparen: $4.20 (-5%)
“I used to skip eye makeup because it irritated my lids. Not anymore! This bundle is gentle, effortless, and makes my eyes pop.”
– Sharon G.
2 Stück Haaransatzpuder zur sofortigen Abdeckung
Sie sparen: $2.80 (-5%)
"Ich habe es gehasst, wie schnell mein Ansatz sichtbar wurde, ich war alle 2–3 Wochen im Salon. Mit diesem Puder kann ich problemlos 5–6 Wochen zwischen meinen Terminen vergehen lassen."
- Carol, 59
One to brighten, one to shape
Sie sparen: $2.80 (-5%)
"They glide on smoothly and last all day without creasing."
- Londa W.
PrimeLash Mascara + Color Changing Foundation
Sie sparen: $3.60 (-5%)
“The foundation melts right in, and the mascara gives my eyes life again. I look awake, soft, and confident — not covered up.”
– Judy K.
Back up your most natural brow shade
Sie sparen: $2.80 (-5%)
“It’s wild how much difference a brow makes. My daughter said I look 10 years happier - not younger, happier. That’s everything.”
– Marlene S
PrimeLash Mascara + PrimeEyes Brightener
Sie sparen: $2.80 (-5%)
“This duo completely changed my morning routine. Quick, gentle, and it makes me look perfect - even when I don't feel like it!”
– Carol F.
Never run out of effortless brow grooming!
Sie sparen: $2.80 (-5%)
“I can’t believe how soft and lifted my brows look now. It’s the easiest confidence boost - I’ll never be without it.”
– Evelyn S.
Play with colors, stay 24*7 hydrated
Sie sparen: $2.80 (-5%)
“It’s a small thing, but it makes me feel cared for. The hydration, the tint, the shine - I can’t stop smiling when I wear it.”
– Nancy H
Prostaglandin-free, fast-action brow growth serum. Non-sticky. First result in 2-3 weeks.
Sie sparen: $6.60 (-15%)
"My left eyebrow has regrown completely. It's such a relief to look in the mirror and love myself again. Thank you PrimeBrow serum."
- Diane K.
Prevents lip lines, drying, photo-aging. Bleed-proof, high-shine finish. Odorless.
Sie sparen: $4.20 (-15%)
"Can already see the lip lines disappearing. Moisture lasts for hours"
- Darcy
No-clump mascara for 3x sleek thickening. Glossy lashes that can’t be ignored.
Sie sparen: $4.20 (-15%)
"Makes my sparse lashes look like I have a lot more."
- Kristen B.
Soft-bristled & dense, provides maximum coverage for liquid foundations.
Sie sparen: $5.25 (-15%)
"No more streaks or uneven spots. Gentle bristles blend my CC cream perfectly. A must-have for us silver ladies!”
- Trish
Densely packed for airbrushed appeal. Anti-fray. Vegan.
Sie sparen: $5.25 (-15%)
"Glides over the dips and peaks of my face for a flawless look. Easy to clean."
- Edna P.
Easy to hold and apply. Inky-black strokes in the thickness you choose.
Sie sparen: $3.90 (-15%)
"It is very easy to apply in a thin line and does not smudge."
- Liza D.
Extra-soft, dual-sided sponge to seamlessly blend liquid, cream & powder make-up.
Sie sparen: $2.70 (-15%)
“So soft, so easy, and it makes my makeup look professionally done. I wish I’d found it sooner.”
– Janet K
Mess-free eyeshadow wear. Precision brush with angled bristles mimics finger-blending
Sie sparen: $3.90 (-15%)
“I never realized how much the right brush mattered. This one makes my eyeshadow glide and stay put all day - I’m hooked.”
– Sharon L
Deep moisturizing of heavy lotions - in a non-sticky wand. Primer, cuticle cream & more.
Sie sparen: $4.20 (-15%)
"Non greasy, quickly absorbed, non irritating and long lasting hydration."
- Michelle G.
Apply as blusher, contour & lipstick - in flushed berry.
Sie sparen: $4.20 (-15%)
"I love the product. It's a natural blush on my lips & skin."
- Lorna
Improves the impression of lip volume. Fab peachy glimmer.
Sie sparen: $3.60 (-15%)
"It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum…"
- Rhonda
Beguiling rosy hue for all-over face tint, juicy, fresh lips & a healthy blush.
Sie sparen: $4.20 (-15%)
"Love this color…blush, lips, and even the lower eye lid."
- Zaferia
14 hair growth boosting actives in a no-sulfate volumizing shampoo. Restores hairlines.
Sie sparen: $5.25 (-15%)
"My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing."
- Angela M.
Volumizing hair conditioner gifts tangle-free, silky, bouncy locks.
Sie sparen: $5.25 (-15%)
"Added the volume, softness and shine to my hair."
- Beverely Y.
Ideal primer for foundations. Uber-hydrating, non-greasy serum for mature skin.
Sie sparen: $9.60 (-15%)
"Very soothing and instantly effective. It has improved the overall texture & appearance of my skin."
- Julie J.
The only highlighter for queens over 50. Diffused, dewy radiance.
Sie sparen: $4.20 (-15%)
"So easy to apply and leaves a perfect highlight glow that compliments the skin."
- Jan P.
Multi-peptide rich, dark-circle busting, under eye toning and depuffing cream.
Sie sparen: $9.30 (-15%)
"I love it. Under my eyes is soft, less puffy, and dark circles are lightening up."
- Diane K.
Weich, elegant und so praktisch. Perfekt als Geschenk, für Reisen und um Make-up zusammenzuhalten.
Sie sparen: $2.25 (-15%)
„Sanft, elegant und überraschend praktisch. Diese Samt-Geschenktasche hält mein Make-up zu Hause und auf Reisen ordentlich zusammen – und sie fühlt sich genauso gut an, wie sie aussieht.“
— Elaine, 63
Cruelty Free
Supports Chemo Warriors
30-Night Money Back
Priority Shipping
Hypoallergenic
ph Balanced
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
