Here’s the deal. 

You adore our PrimeEyes Brighteners. 

And there’s been one request over the years. 

Could we have *this* - but in mattes? 

Everything you appreciate about the PrimeEyes Brightener eye sticks --- in five custom-created matte shades that delight individually, and together - form the perfect palette for women over 50.

We’re counting down to 13th June. 

So you can: 

  • Mix & match PrimeEyes Eyeshadows (matte) with PrimeEyes Brighteners (glimmery toppers) for the freedom to flaunt as many looks as your heart desires. 

  • “Doll up” -- every day. Give your lids the love and color they deserve. Enjoy the vibrance and the deceptively-simple to create intricacy, while your drying, mature eyelids revel in 5% Jojoba Oil & unctuous Shea Butter. 

  • Raise the bar. Expect up to 12 hours of no creasing and no pilling, along with a hypoallergenic, ophthalmologist-approved formula that wears weightless and soothing. 

As always, the bare minimum is not how we roll. 

See you soon. 

Gmail user? Please read this: We’ve sent you a welcome email. The Prime fam is excited. If you don’t see this email in the “Primary” tab, please:

  • Open this email on your mobile phone, tap the three dots that appear on the top right hand side corner, click on Move, and choose “Primary” from the list.

  • Prime queen for life? Take an extra step. Add the PrimePrometics’ domain to your inbox contacts list. Just open welcome email on your phone, tap the Prime profile picture, and click on the "Add to contacts" icon on the top right corner of the screen.

Gmail user? Please read this: We’ve sent you a welcome email. The Prime fam is excited. If you don’t see this email in the “Primary” tab, please:

  • Select this email by checking the small square box next to it.

  • Hover over the email. Then drag and drop it into the “Primary” tab.

  • To ensure that all future Prime Prometics’ emails enter your Primary inbox, click “Yes” on the pop-up shown below.

  • Prime queen for life? Take an extra step. Add the PrimePrometics’ domain to your inbox contacts list. Just hover over the Prime profile picture at the top-left of this email, and when the profile box shows, click the "Add to contacts" icon on the right.

Gmail user? Please read this: We’ve sent you a welcome email. The Prime fam is excited. If you don’t see this email in the “Primary” tab, please:

  • Select this email by checking the small square box next to it.

  • Hover over the email. Then drag and drop it into the “Primary” tab.

  • To ensure that all future Prime Prometics’ emails enter your Primary inbox, click “Yes” on the pop-up shown below.

  • Prime queen for life? Take an extra step. Add the PrimePrometics’ domain to your inbox contacts list. Just hover over the Prime profile picture at the top-left of this email, and when the profile box shows, click the "Add to contacts" icon on the right.