Requested For Years: Prime's Matte Eyeshadow Sticks are Coming!

*Limited spots. Get to shop before others

The Easiest to Use Matte Eyeshadow Sticks.

No Creasing. No Irritation. Just Lifted, Bright Eyes – Even on Wrinkled Lids!

*Primer infused cream-to-powder formula.

Applies smooth & soft - like butter. No tugging or pulling. Effortless glam for mature eyes.

*Gives you time to finger-blend to perfection.

Then sets for 12 hours straight. From first swipe to last light - looks exactly the same, without touch-ups.

*Water-resistant. Fade-proof. Crease-free.

Crepey, lined eyelids appear soft-focus, blurred, even-toned. Always.

*Hypoallergenic & ophthalmologist-approved.

The go-to eye pick-me-up, even for incredibly sensitive peepers.

**Limited spots. Get to shop before others

Play With Five Beautiful Shades

Create looks for all occasions.

Simple & classic. Or intricate & enhancing.

Light and neutral shades lift and brighten the eyes. Shades with depth define mature peepers.

“These eyeshadow sticks simply glide on my dry lids. They never emphasize my wrinkles and stay put for hours on end” - Sarah L.

**Limited spots.

Equipping charities that help breast cancer survivors live with dignity.

Expanding or drive on supporting women on the medical frontlines.

Investing in bodies that print accurate information to educate mature women.

Choosing the best talent in R&D to design cosmetics that use science to heal.

Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

Salute Women On Frontlines

Expanding or drive on supporting women on the medical frontlines.

Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.