She Wiped Your Tears
When You Were Little.
Now It’s Your Turn to
Make Her Smile.
Prime surveyed 1200 women over 50.
80%** of them confessed to crying
over losing eyelashes.
She Wiped Your Tears When You Were Little. Now It’s Your Turn to Make Her Smile.
Prime surveyed 1200 women over 50. 80%** of them confessed to crying over losing eyelashes.
Your mother made you feel special. She nurtured your dreams.
She may not have had the best childhood herself, but she vowed to do better by you…
And she did.
Your mother’s your hero!
The kind without a cape.
It’s time for you to pluck her out of the belittling narrative of anti-ageing and endless scams - and put her on the pro-age path of self-confidence and healing.
Check Your Mom’s Pillow. If You See This… You Have to Act.
Scattered, broken lashes.
Remember the joy you felt when a lash dropped on your cheek? You must have blown dozens of wishes.
For women over 50, broken lashes are a curse.
The endless wondering - “Will they ever grow back again?”
The constant struggle to look good with heavy, toxin-laden mascaras, and the repercussions:
Women over 50 overuse mascaras to compensate for thinning lashes, causing long term damage.
9 out of 10 mascaras in the market are waterproof and not designed to prevent lash dehydration in mature women.
Ineffective mascaras push women towards falsies. Lash glue is the #1 aggravator of lash loss.
75% of women we surveyed admitted to struggling with mascara removal - leading to more lash breakage.
“I am in despair… I look positively bald without lashes… But none of the mascaras seem to work… Don’t know who to turn to…”
“Spent over $500 on gimmick mascaras from Instagram and TikTok… Severely Disappointed. Is everyone out to fool us older women…?”
“Feel really alone on this journey! All my friends are struggling too…”
Pull Your Mom Out of Despair and Into the Spotlight.
Your mom is quietly questioning why she looks (and feels) so different.
Pause the scroll and have a deep conversation with her…
We know ‘cause we’ve dedicated ourselves to creating beauty solutions for women over 50.
If you want to witness this transformation in your mother…
Here’s Something You Should See:
CERTIFIED ORGANIC
SERUM BASE
HYPOALLERGENIC
The Bioactive-Nutrient Rich Mascara-Serum Duo That’s Gifted 10x Lash Length & Growth to Over 150,000 Mature Women.
Aging lashes don’t need make-up.
They crave deep, sustainable healing.
With the PrimeLash range - we have researched that healing into existence.
PrimeLash Mascara
Proven 10x lash length & thickness in 2 clean coats.
Base of vitamins A,B,C,E and H to feed mature lashes the diet they need.
Long-stay but not waterproof.
PrimeLash Growth Serum
10x more natural eyelash growth in 4-6 weeks.
Rosemary, curry and peppermint extracts signal lash follicle cells to expedite lash growth cycles.
Mess-free. One swipe, every night
PrimeLash Mascara
Proven 10x lash length & thickness in 2 clean coats.
Base of vitamins A,B,C,E and H to feed mature lashes the diet they need.
Long-stay but not waterproof.
PrimeLash Growth Serum
10x more natural eyelash growth in 4-6 weeks.
Rosemary, curry and peppermint extracts signal lash follicle cells to expedite lash growth cycles.
Mess-free. One swipe, every night
PrimeLash Mascara unfurls tiny lashes into silken, hydrated beauties. Easy to apply. Easy to remove.
The baton passes to PrimeLash Growth Serum. This unique formulation triggers cellular level healing as your mother sleeps.
The result?
Your mom. Ready to take on life. Just the way you remember.
Cosmetics with a Cause
How Your Purchase Helps Us Give Back
For every product your purchase, we donate to help a woman thrive.
FIGHT CANCER
Equipping charities that help breast cancer survivors live with dignity.
SALUTE WOMEN ON FRONTLINES
Expanding our drive to support women on the medical frontline.
STOP MISINFORMATION
Investing in bodies that print accurate information to educate mature women.
COMMISSION RESEARCH
Choosing the best talent in R&D to design cosmetics that use science to heal.