Aging changes people. The years take their toll.
But you and your spouse process things differently.
We’re talking about the “anti-aging” narrative that you probably haven’t paid attention to.
Here’s the deal.
This is the harsh truth.
Wherever your wife goes, she is bombarded by messages that teach her - systematically - to dislike her body, her face, her eyes, and everything about her.
The fact that menopause accelerates the loss of “youthfulness” doesn’t help matters.
The most devastating impact is on her lashes, and her eyes.
Sparse, thinning, breaking lashes - incapable of adding to her beauty and self confidence.
We surveyed 1200 mature women. Here is what we found:
80% of women experience anxiety and latent depression over bare eyes.
63% of women are willing to opt for invasive and expensive treatments to fix the issue.
57% of women are heavily skeptical of the cosmetics in the market as a result of negative experiences and false claims.
In fact, several research papers featured by the NCBI definitively correlate body image (BI) with overall Quality of Life.
This leaves your spouse in a unique bind.
She knows she needs help.
She can’t (magically) grow more lashes.
Help is hard to come by ‘cause her peers are likely in the same rocky boat.
Because she trusts you. She just doesn’t know you’d get what she’s going through.
We at Prime want you to understand why certain beauty solutions can work and the science behind them.
So you can bypass her defenses and help her try something new and game changing.
The solution to your wife’s thinning lashes doesn’t lie in toxin laden cosmetics. It lies in a two-pronged healing approach that we’ve spent upwards of a million dollars to perfect.
The approach that has garnered over 5000 5* reviews across channels.
The approach that has built our brand into one of the most sought after players in the mature beauty space, in just 2 years.
Aging lashes don’t need make-up.
They crave deep, sustainable healing.
With the PrimeLash range - we have researched that healing into existence.
Proven 10x lash length & thickness in 2 clean coats.
Base of vitamins A,B,C,E and H to feed mature lashes the diet they need.
Long-stay but not waterproof.
10x more natural eyelash growth in 4-6 weeks.
Rosemary, curry and peppermint extracts signal lash follicle cells to expedite lash growth cycles.
Mess-free. One swipe, every night
PrimeLash Mascara unfurls tiny lashes into silken, hydrated beauties. Easy to apply. Easy to remove.
The baton passes to PrimeLash Growth Serum. This unique formulation triggers cellular level healing as your mother sleeps.
Your mom. Ready to take on life. Just the way you remember.
For every product your purchase, we donate to help a woman thrive.
Equipping charities that help breast cancer survivors live with dignity.
SALUTE WOMEN ON FRONTLINES
Expanding our drive to support women on the medical frontline.
Investing in bodies that print accurate information to educate mature women.
Choosing the best talent in R&D to design cosmetics that use science to heal.