You're in!

Congrats on snagging the front row seat to the most hyped launch this season.

Prime is coming to your pout!

With a 3-in-1 high-performance hybrid that’s equal parts buttery, juicy, shiny, colorful and plumping.

Gone are the days of painful ‘injections’.

Gone are the mere moments of pitiful coverage.

Gone is the struggle to apply lipstick on dry, thin, chapped lips -- and the looming fear of feathering & bleeding.

The PrimeLip Plumping Balm:

❤️ Hydrates like lip oils.

❤️ Smooths & softens like chapsticks.

❤️ Adds long-stay, buildable color like the very best nourishing lipstick!

❤️ Brings non-sticky grown-up gloss for an elegant gleam.

Wholesome ingredients like menthol (for comfy cooling) and the luxurious triple oil complex with watermelon seed, jojoba seed, and cranberry seed flirt with your pout; blurring lip lines, melting into a cushiony coverage of glossy shades to maximize lip volume.

All clean. All natural.

Keeps your lips soft and smooth!

Made with love and in awe of women over 50.

Gmail user? Please read this: We’ve sent you a welcome email. The Prime fam is excited. If you don’t see this email in the “Primary” tab, please:

Open this email on your mobile phone, tap the three dots that appear on the top right hand side corner, click on Move, and choose “Primary” from the list.

Prime queen for life? Take an extra step. Add the PrimePrometics’ domain to your inbox contacts list. Just open welcome email on your phone, tap the Prime profile picture, and click on the "Add to contacts" icon on the top right corner of the screen.

Gmail user? Please read this: We’ve sent you a welcome email. The Prime fam is excited. If you don’t see this email in the “Primary” tab, please:

Select this email by checking the small square box next to it.

Hover over the email. Then drag and drop it into the “Primary” tab.

To ensure that all future Prime Prometics’ emails enter your Primary inbox, click “Yes” on the pop-up shown below.

Prime queen for life? Take an extra step. Add the PrimePrometics’ domain to your inbox contacts list. Just hover over the Prime profile picture at the top-left of this email, and when the profile box shows, click the "Add to contacts" icon on the right.

Gmail user? Please read this: We’ve sent you a welcome email. The Prime fam is excited. If you don’t see this email in the “Primary” tab, please:

Select this email by checking the small square box next to it.

Hover over the email. Then drag and drop it into the “Primary” tab.

To ensure that all future Prime Prometics’ emails enter your Primary inbox, click “Yes” on the pop-up shown below.

Prime queen for life? Take an extra step. Add the PrimePrometics’ domain to your inbox contacts list. Just hover over the Prime profile picture at the top-left of this email, and when the profile box shows, click the "Add to contacts" icon on the right.