5 Reasons Why Travel-Obsessed Mature Women Swear by This Tubing Mascara (And Nothing Else)!
5 Reasons Why Travel-Obsessed Mature Women Swear by This Tubing Mascara (And Nothing Else)!
1.
It Combs and Separates Sparse, Thinning Eyelashes
Between check-in queues, retrieving bags, and hectic sightseeing – the last thing you need is fiddling with a subpar mascara.
This mascara provides both elongation and lift. It leaves mature lashes evenly coated and beautifully prominent without special application techniques or curlers.
Pauline, 58 ★★★★★
"Loved how pleasant to wear it is, and how it remained on during a flight/ snoozing/travel and even overnight until deliberately removed."
2.
It Lasts the Whole Day, Whatever the Situation
Out in the heat of Hawaii, the humidity of New Orleans, or the showers of Bali! PrimeLash Mascara has a gentle, lash-nurturing, water-resistant tubing formula.
The tubes remain intact, defying smudging and flaking, for more than 12 hours.
3.
It’s Nothing Like Traditional Mascara
Regular mascaras never faithfully re-create the powerful allure of lash extensions. They need multiple coats for any kind of wow factor.
PrimeLash Mascara achieves length and definition beyond your wildest dreams. In just 1-2 coats. Zero clumps.
Nancy, 65 ★★★★★
“My Airbnb host - being a mature lady of taste, just like me - complimented my eyes and my lashes the minute I walked in. She was stunned when I said I was 65, and even more stunned when I told her I wasn’t wearing falsies. Now we are friends. :) Prime is incredible.”
4.
It Is Easy to Remove, Even In-Flight With Bare Hands
Forget grungy panda eyes. PrimeLash Mascara tubes slide right off. Without making a mess or staining your delicate undereyes. Prevents rubbing-induced lash breakage.
5.
It Is Proven to Keep Mature Lashes Protected & Healthy
90% of women over 50 say that the daily use of PrimeLash Mascara leaves their eyelashes healthier than before. Not only does it stop mechanical damage during removal, the tubing formula protects sensitive, thinning eyelashes from photoaging and environmental stressors.
Dora, 71 ★★★★★
“I’ve given up all my other mascaras, even the Dior. Prime has never failed a selfie.. It makes my eyes look stunning in every image. I’ve enjoyed my trips more because of it. And would rather go bare, than use something else.”
What Mature Women Are Saying!
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Cosmetics With Heart
How Your Purchase Makes A Difference
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding or drive on supporting women on the medical frontlines.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
Cosmetics With Heart
How Your Purchase Makes A Difference
For every product you purchase, we donate to help a woman thrive.
Fight
Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding or drive on supporting women on the medical frontlines.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.