Wearable, Mature-Friendly 4th of July Make-Up Tips.

Look like a treat. Last in the sun. Curated for women over 50. 

#1: Skip the Foundation.  

Use tinted complexion cream with a healthy dose of SPF. SPF dries you out. The skin smoothing and hydrating benefits of the complexion cream counter it.

#2: Say “No” to Over the Top Eye Make-Up.

The sun glaring at you.. Sweat streaming down your face. And with that - a puddle of colors from what was your 4th of July “eye look”. No thanks. Apply a bit of shimmer to the eyelids. And two coats of long stay mascara. One that provides a ton of length, without clumps.

#3: “Sexy” that Pout.

Go big and bold. Try colors you thought are off limits. Reds and maroons. Match your nails to your pout. Wear a lip color that plumps the mouth up and doesn’t settle in lip wrinkles.

#4: Frame Your Face with Brows.

Clean, crisp, natural is the rage. Use mousse tint to hold your brow hair in place. You don’t want downturned brows sagging your face. Let the tint cover up grays and fluff up your wings. Easiest way to look a youthful 💯.

#5: Carry Touch-ups.

How do celebs stay fresh and vibrant all day long, even when up and about? They touch up. Wear make-up that’s long stay to begin with. But take it up a notch with easy-to-carry multi-taskers for touch-ups. 

What are multi-taskers? 

Cosmetics that double and triple up so you can do a LOT more, with a LOT less. Discreetly. And on the go!