Wearable, Mature-Friendly 4th of July Make-Up Tips.


Look like a treat. Last in the sun. Curated for women over 50. 

TRY THESE TIPS. LOOK FAB

This 4th of July, Why Hide Yourself Inside? Be the Centre of Attention.. With These Expert Suggestions.

#1: Skip the Foundation.  

Use tinted complexion cream with a healthy dose of SPF. SPF dries you out. The skin smoothing and hydrating benefits of the complexion cream counter it.


#2: Say “No” to Over the Top Eye Make-Up.

The sun glaring at you.. Sweat streaming down your face. And with that - a puddle of colors from what was your 4th of July “eye look”. No thanks. Apply a bit of shimmer to the eyelids. And two coats of long stay mascara. One that provides a ton of length, without clumps.

#3: “Sexy” that Pout.

Go big and bold. Try colors you thought are off limits. Reds and maroons. Match your nails to your pout. Wear a lip color that plumps the mouth up and doesn’t settle in lip wrinkles.

#4: Frame Your Face with Brows.

Clean, crisp, natural is the rage. Use mousse tint to hold your brow hair in place. You don’t want downturned brows sagging your face. Let the tint cover up grays and fluff up your wings. Easiest way to look a youthful 💯.

#5: Carry Touch-ups.

How do celebs stay fresh and vibrant all day long, even when up and about? They touch up. Wear make-up that’s long stay to begin with. But take it up a notch with easy-to-carry multi-taskers for touch-ups. 

What are multi-taskers? 

Cosmetics that double and triple up so you can do a LOT more, with a LOT less. Discreetly. And on the go!

Presenting the World’s 1st Range of Multi-Tasking, Healing Make-Up. For Women Over 50: 

PrimePrometics.

Over 20,000, 5* reviews across channels. 


The brand behind global best-seller: PrimeLash Mascara. 


Infused with Bioactive Nutrients to Heal Signs of Aging. Created & Tested with 1200 Mature Queens. 

PrimeLash Mascara. 

20x elongation in 2 coats. Serum base. Provides natural lift. Bye bye curlers. 


Hello, gorgeous lashes!


“FABULOUS! I love it…it gives definition and raises my lashes…it also lasts all day with hardly any flaking! I’m really pleased to have found a mascara that actually does what it says! Really pleased with this product” - Alison C


CHECK MASCARA AVAILABILITY >>

PrimeLip Lipstick.

No feathering. Hyaluronic Acid beads plump your pout right up. Long stay with creamy sheen. 


Bye-bye chapstick!


“PERFECT COLOR FOR ME! Well, of course, these lipsticks are wonderfully creamy and fun to wear (I have the mocha satin, razz my berries and koolaid already), but the Coral Queen is absolutely beautiful for my coloring and makes me feel like a queen!” - Margery E.


CHECK LIPSTICK AVAILABILITY >>

PrimeBrow Complete. 

3 actions. 1 wand. Gorgeous brows for silver queens. 


We’ve managed to fit a spoolie, a mousse brow tint, and an effective brow serum into a single product. 


“Absolutely love it. Have been using brow serum for a while - this has helped thicken them up very nicely- but had been left with many white hairs in my dark ones . This product colors them and evens all out beautifully. Highly recommend it!” - Lynley H


CHECK AVAILABILITY >>

Stays On All Day

Multi-Tasking

Bioactive Nutrients Heal Damage

pH Balanced

Hypoallergenic

Vitamin Enriched

What Our Customers Say

CHECK OUT PRIME’S RANGE >>

How Your Purchase Helps Us Give Back

FIGHT CANCER


Equipping charities that help breast cancer survivors live with dignity.


SALUTE WOMEN ON FRONTLINES

Expanding our drive to support women on the medical frontline.

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Investing in bodies that print accurate information to educate mature women.

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Choosing the best talent in R&D to design cosmetics that use science to heal.