5 BEAUTY HACKS FOR MATURE QUEENS

As women over the age of 50, we’re proud to say that we have our skin and makeup routines down to a tee. In fact, we’re so used to it that we might sometimes find ourselves on auto pilot as we’re applying that color to our “lippy”or brushing on that blush.

But even the best of us have had moments where something has gone dreadfully wrong: i.e. a clump of mascara falling on to our just foundation-blended face (yikes!). Another makeup pet peeve: when our moisturizer coupled with concealer has suddenly made for a way-too-shiny visage (yes, that person scowling at you in the mirror…is you).

Here are some hacks to help keep those skincare and makeup mishaps to a minimum.

Look Glowy Not Shiny

Pre-makeup, it’s essential to hydrate your skin but keep those oil glands in check. The idea is to hydrate without getting oily skin and keeping excess sebum production in check.

How to do this? Pump water and nourishment into the skin by choosing a water-based moisturizer, not just one that hydrates, but also works on improving your skin all day long.

Try PrimeSkin Beauty Water. It’s a 3-in-1 formulation that melts away heavy duty cosmetics with premium quality Glycolic Acid derived from sugarcane juice.

It also contains lush, fat beads of Hyaluronic Acid to give your mature skin a shot of nourishment, without leaving a residue.

Investing in such versatile products can take care of your pre and post make-up prep.

The Eyes Must Come First

To make sure you’re not the victim of makeup fallout, experts advise doing this step first in your makeup routine.

Of course, mascara makes for the biggest culprit for caking the under eye with fibers and the phenomenon of panda eyes.

Doing the eyes first will make it easy to wipe away any fallout before you’ve used concealer.

Let Your Look Roll With The Seasons

Many women in their fifties and sixties tend not to adapt their makeup to the seasons and we want to change that.

Matching your makeup to the seasons will mix up your look and keep it from getting into a rut.

For spring we recommend working in a leafy green eyeliner or touch of olive green eyeshadow to add some luster to your look. Neutral shades are also always a great color palette for spring.

Strike out in dusty rose and light pink when it comes to blushes and lip colors for the summer months. If you’re feeling particularly bold, add a touch of magenta eyeshadow for a fabulous evening look. Beiges and lighter shades of yellow are lovely this time of year, too.

For the fall, we always fall in love with mustard, reds, oranges and bright pumpkin looks. PrimeLip Lipstick has a number of lip colors in these hues that will pop during this season.

When it comes to winter, plum, emerald, and navy is the way to go for eyeshadows and liners. Jewel tones such as quartz and gray can also make for stunning dramatic effect.

Don’t Rule Out Inner Corners

We often have a tendency to neglect our inner eye corners, but brightening them up with a touch of shimmery white or ivory-colored shadow will make them pop.

This is a tried and true hack that makeup artists do time and time again on fashion models and actresses. This trick also helps to “wake up” tired eyes and it gives the illusion of more space between your eyes without having to further trim your eyebrows.

Mature Women Need Brown Mascara

This hack has to be one of our favorites for the fabulous effect it has on mature eyes. Since mature lashes need a little more love and attention, using a rich brown mascara to build up the volume and intensity gets rid of the need for falsies (which end up further weakening lashes anyway).

Brown mascara also helps prevent too-much definition (yes, it’s a thing) that you get with over-the-top black. Less drama, we say.

PrimeLash Mascara in brown is your best bet to achieve this less-is-more lash look without giving up on the luster.

Get Over Overdrawing Your Lips

A misconception about overdrawing the lip line is that it will make your lips look like they have more volume, right? Wrong. The best way to give the impression of more luscious lips is to give them an understated shine.

For this reason, it is essential to invest in a lip gloss that gives this kind of optical illusion (especially since the sad reality is that mature lips shrink with age).

We recommend a non-stick formula that doesn’t dry up but keeps the moisturizing momentum going by giving your pout that perfect afterglow.

Pucker up with PrimeLip Gloss to perfect that plumpness. The beauty about this product is that it can give up to 10x enhancement in lip fullness in just four weeks. The magic to this hack lies in its serum base and treatment-like effect.